Is Hainan hot spring tourism worth popularizing?

Hainan has unique hot spring resources.

Pure air, magical rainforest, high-quality hot springs and rich Li Miao customs ... Hainan, located at the southern end of the motherland, attracts tourists from all directions with its unique resource advantages and confident attitude.

"The hot springs in Hainan are the most comfortable. It is very comfortable to look at the blue sky overhead and the surrounding green in the open-air bubble pool." In the open-air hot spring pool of a hotel in Qixianling, Baoting Li and Miao Autonomous County, Zhang Mingqin from Jilin sat on a stone beside the pool, relaxing his limbs and enjoying the hot spring in winter.

"Hot spring tourism", as its name implies, is a tourism activity with hot springs as the carrier, bathing, physical therapy as the main way, and experiencing hot springs and understanding hot spring culture as the theme to achieve the purpose of leisure, recuperation and vacation. According to preliminary statistics, there are more than 20 geothermal resources 120 in Hainan, and more than 80 geothermal resources have been developed and operated. At present, Hainan hot springs are mainly distributed in Haikou, Qionghai, Qiongzhong, Wanning, Ledong, Danzhou, Sanya, Baoting and other cities and counties, among which Guanlan Lake Hot Springs, Guantang Hot Springs, Xinglong Hot Springs and Nantian Hot Springs are more famous.

At the launching ceremony of "Hainan Hot Spring Health Activity Month" held earlier, Wu Qingbo, secretary general of the Provincial Hot Spring Tourism Association, revealed that Sanya Hot Spring Scenic Area receives domestic and foreign tourists180,000 person-times every year, and about 654.38+10,000 Russian tourists enter the Sanya hot spring market every year. Hot spring tourism has injected vitality into the development of holiday tourism.

The connotation of hot spring tourism still needs to be explored.

"Our hot spring tourism is still in a simple stage of resource utilization and has not really formed a systematic industrial development." Qiu Xiaofeng, general manager of Xinglong Hot Spring Hotel, said frankly.

Xinglong hot spring is the earliest hot spring developed and utilized in Hainan. Xinglong Hot Spring has developed into a famous tourist attraction in Hainan since it was officially developed and utilized in 1994. Xinglong hot spring water keeps the temperature around 60℃ all the year round, and the content of soluble silicon dioxide and fluorine is high, which can be called "fluorosilicone water". Water also contains a variety of trace elements and radon, which is very beneficial to human body, and has an auxiliary treatment effect on dermatoses, arthritis and neurasthenia, and has extremely high health care value. However, the reporter found that most local hot spring resorts only regard hot springs as swimming pools, and there are almost no consumption points for supporting products such as health spa and health physiotherapy.

According to Ceng Lin, assistant general manager of Hainan Kangtai Tourism Co., Ltd., most tourists who enter Hainan still "play with the sea", and hot spring tourism is often used as a supplement to enrich routes or products. For example, for tourism products entering and leaving Sanya, in addition to planning food and accommodation in Sanya, we will also arrange a one-night accommodation experience at Qixianling Hot Spring in Baoting. At present, the hot spring tourism in our province has not yet become a star product.

It is urgent to create hot spring health holiday products.

Japan is one of the few "hot spring kingdoms" in the world, and "soaking in water" is an art locally. Soaking in hot springs has become a favorite leisure way for Japanese people, and it has evolved into the custom of "three steps and one soup, five steps and one soup".

How to travel to Hainan Hot Springs? People in the industry generally believe that we should re-understand the hot spring resources in Hainan and closely combine the advantages of Hainan Health Island and Health Island.

"We also need to re-understand Hainan hot springs, which are scarce healthy cultural resources and should be changed from' hot water' to' big tonic soup'." Wang Jiansheng, president of the Provincial Tourism Development Research Association, said that traditional hot spring tourism mostly takes hot springs as supporting products in sightseeing tourism, and the "swimming pool" hot springs also greatly weaken the value of hot springs.

Qiu Xiaofeng also feels the same way about this. "The health care function of Xinglong Hot Spring is rare. To revitalize Xinglong Hot Springs, we must take the road of' ecology+health+hot springs'. " Ceng Lin also believes that Hainan hot spring tourism should add more Hainan elements, such as rainforest ecology and ethnic characteristics. And create a theme to polish the hot springs.

Hot spring resources are all over the island, but they have their own characteristics and different functions: health radon spring is famous for Danzhou Yanglan Hot Spring, Sanya Nantian Hot Spring is developed and utilized with fluorine-silicon medical hot mineral water, and Haikou Hot Spring is integrated with volcano and coast ... "Hainan Hot Springs, while jointly forming a hot spring tourism brand, should combine local resources, and build a unique health holiday in Hainan with their own hot spring culture and Chinese medicine rehabilitation. Wang Jiansheng suggested.

"This requires us to segment the market in a targeted manner, prescribe a' prescription' for healthy tourism according to the people who don't need it, and make hot spring resources into healthy tourism products through careful planning and packaging, form a healthy tourism industry system and develop a healthy economy." Yao Chen, vice chairman of the Provincial Social Science Association, suggested that on the basis of full market research and big data analysis, medical rehabilitation should be organically combined with tourism resources such as sunshine, hot springs, geothermal energy, seashore and forests to form a series of innovative tourism products such as healthy sightseeing tourism, healthy leisure tourism, healthy health tourism, healthy experience tourism, healthy holiday tourism and healthy old-age tourism.

It's not worth going that far, but it's ok to go to Shaoguan, Qingyuan, Guangdong.