Development Status and Countermeasures of Hotel E-commerce

Hotel e-commerce is the inevitable trend of the development of hotel industry today. Through the unique system connected to the Internet, we can show our own style and characteristics to the world in a colorful way, promote our own rooms and various services, and form a hotel chain industry and strategic alliance on this basis, and enter the broad market with powerful and flexible marketing means. Can provide many customers with face-to-face marketing methods. It has opened up the breadth and depth of the market, which is unmatched by manpower and material resources in the usual way. It represents the latest and most effective marketing method and brings infinite business opportunities for hotels to develop the tourism market. The application of e-commerce platform in hotel industry depends on the size of market space to determine the market feasibility. According to the statistics of China Tourism Statistics Yearbook (2005), there were 242 five-star hotels, 97 four-star hotels, 39 three-star hotels, and 5,096 two-star hotels in 2004. In 2004, the total operating income was123.867 billion yuan, and the business tax was 765.438+007 billion yuan. In addition, according to the data, the current tourism market in China is about 600 billion yuan. It is expected to maintain sustained growth in the next few years. This market is large enough to attract hotels to promote their business development by establishing a perfect e-commerce system. Advantages of hotel e-commerce e-commerce refers to the use of simple, fast and low-cost electronic communication methods to conduct various business activities without meeting buyers and sellers. E-commerce can be completed through various electronic communication methods. From the perspective of trade activities, e-commerce can be realized in multiple links, or it can be divided into two levels. The lower-level e-commerce is e-commerce, e-trade, e-contract and so on. The most complete and advanced e-commerce is to use the Internet to conduct all trade activities, that is, to completely realize information flow, business flow, capital flow and partial logistics on the Internet. 1. Provide convenient and quick service for guests. Internet concentrates the information of hotel products on one platform, and presents the direct booking channel of B2C to guests. Guests only need to choose and confirm according to their own needs. 2. Broaden the hotel sales market and expand the booking consumer groups. Internet makes it possible for hotel business to extend to places that have never been reached before, and to transmit hotel product information to all parts of the world, connecting guests who need hotel products with hotels, so that hotel product information can be expanded in an unprecedented space. Therefore, e-commerce can increase new sales channels for hotel business and expand booking consumer groups. 3. Make the hotel products tangible and enhance the trust of the booking group in the hotel products. Hotel products have intangible characteristics. Before booking and buying this product, guests can't personally know the information of the products they need. Internet can provide virtual hotels and a large number of hotel product information. Through the internet, guests can learn about hotel products at will and have a pre-experience of hotel products. In this way, hotel online booking not only cultivates and expands consumer groups, but also makes intangible hotel products "tangible" and enhances the trust of booking groups in hotel products. Hotel e-commerce construction solution 1. The overall scheme design audit Hotel e-commerce construction is a systematic project. For the needs of the current project, regardless of the future development plan, if the plan does not meet the business needs, it will not only lead to repeated investment and waste, but also reduce the actual utility of the project itself. Therefore, the hotel e-commerce construction should be tailored to suit the actual situation, and the overall design scheme should be put forward, and the industry management department should form an expert group to demonstrate and review the overall scheme to ensure the feasibility and feasibility of the scheme. 2. Establish industry certification. Some IT companies do not understand the characteristics of the hotel industry, and clearly stipulate in the room broadband contract that the property rights of the network environment do not belong to the hotel. Therefore, the hotel has no right to add any other applications in the network environment. In view of the above problems, IT is necessary to certify those enterprises that specialize in the implementation of hotel e-commerce construction scheme to ensure the professionalism of IT companies engaged in hotel e-commerce construction and avoid detours in hotel e-commerce construction. 3. Establish hotel service standards. E-commerce is a tool, a means and a service. The service level directly affects the economic benefits and competitiveness of the hotel. Although there are a large number of senior technical talents in China at present, most of them are engaged in high-paying technical fields, and there is a fault phenomenon in the service industry. This has become a major bottleneck in the development of hotel e-commerce. Four. Development and prospect of hotel e-commerce, hotel e-commerce should develop in the direction of strengthening two-way communication with customers, improving information service and increasing added value through personalized service. At present, domestic hotel e-commerce is "transaction-centered", and it is expected that hotel e-commerce will be more perfect and humanized in service in the future. 1. Standardization and standardization of e-commerce Hotel e-commerce is a new field, and the overall formulation and implementation of hotel e-commerce norms and standards in China is still very weak, which should be the focus of the next stage of development. The first is standardization, establishing and perfecting the hotel e-commerce standard system, providing guidance and constraints for the implementation and supervision of hotel e-commerce, market behavior of enterprises and consumers, information content and processes, technical products and services, and preventing potential factors that may adversely affect hotel e-commerce activities in advance. The second is standardization. In foreign countries, specialized organizations (such as OTA) usually formulate a unified data format and interface standard, and hotel e-commerce websites and management information systems are developed according to this standard, so that the possibility of seamless link with hotel information systems can be guaranteed from the beginning. The data of hotel e-commerce in China should be standardized as soon as possible and in line with international standards. 2. Mobile e-commerce combined with intelligent network technology will become the mainstream mobile e-commerce, and it is a truly people-centered e-commerce application. For example, mobile payment-customers can complete the safe payment of funds to enterprises or individuals anytime and anywhere through terminals such as mobile phones. The application of new technology will make the hotel e-commerce function more perfect and its application more popular. I'm happy to answer your question.