Boutique brand strategy of American boutique international hotel group

At present, more than 4, hotels, small hotels, full-service hotels and resorts have been opened in 36 countries, and some of them are under construction. These hotels belong to seven brands: Comfort, Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn and MainStay Suites. Clarion Hotels is a first-class full-service hotel brand.

its slogan is "Excellence".

8% of the AAA hotels under its jurisdiction are three-star hotels. Econo Lodge provides clean and economical service at a moderate price acceptable to the public, and brings customers great enjoyment. Its reputation is the biggest among hotels of the same grade in the world.

75% of the AAA hotels under its jurisdiction are two-star. Comfort is the largest brand with the highest return on investment among the seven brands under the jurisdiction of boutique. It is also the fastest growing hotel chain in the United States.

its slogan is: "have Comfort and enjoy a comfort".

71% of the AAA hotels under its jurisdiction are three-star hotels. Sleep Inn is the most innovative design in the modern hotel industry. With its consistent moderate service and moderate price, it makes the whole hotel show a strong artistic atmosphere, but it removes anything that is decorated.

its slogan is "first-class in itself". Rodeway Inn is mainly aimed at the high-end tourism market of cities or towns, and provides rooms with moderate prices.

Its slogan is "Warm Home". Its characteristic room is "boutique room". Quality has provided tourists with comprehensive services and facilities for 5 years at moderate prices, and is famous in the world for its hospitality.

6% of the AAA hotels under its jurisdiction are three-stars. All rooms are equipped with Quality executive rooms, which are characterized by oversized work tables, speakerphones, enhanced lighting and other equipment. MainStay Suites is the latest accommodation concept of boutique. It is the first time to introduce facilities suitable for long-term residence of freelancers in the accommodation industry. It is particularly convenient to provide customers with a 24-hour effective automatic check-in and check-out system, and also has a concierge service.

Its slogan is: "Stay for a long time and enjoy at a great value".