How to improve the hotel's network marketing to attract users?

Personally, I think this problem needs to be divided into several steps:

First, the hotel's sales channels

On the left is the sales channel of sales, which is the main source of hotel orders, and on the right is the platform and channel of promotion, which is mainly to help hotels improve their popularity, with low conversion rate and the need for conversion cycle.

Second, choose the matching customers.

After understanding the channel, we will choose the target customers of the hotel. Generally speaking, 80% of the hotel's customers are customers within 3-5 kilometers of the hotel. Therefore, if you want to advertise or promote the physical scope, you need to choose near the hotel.

After locking the area, the next thing to do is to lock the target group of the hotel and accurately deliver the channel by locking the target group. If the hotel's target customers are young people, you can consider platforms such as Tik Tok and cars more quickly. If you want to attract business guests, you can consider Zhihu.

Three. budget appropriation

Hotel marketing needs cost. After knowing the budget of the hotel, it can be allocated, mainly including the following aspects:

1, shooting cost, because the photos on OTA have an intuitive impact on the hotel's order volume, so you must hire a professional photographer who has photographed the hotel.

2. If you have a surplus budget, you can make a video of about 1 minute, which can be used on Tik Tok, Aauto Quicker and other video platforms to improve the exposure and popularity of the hotel. You can invite some big V tourists to come and take pictures.

3, graphic promotion paid or free replacement. If you have a budget, you can ask the big V to come and shoot. If you don't have a budget, you can invite some bloggers with few fans to help the hotel promote through free replacement.

If the hotel's promotion budget is limited, the big head needs to be allocated to the OTA platform with high conversion rate. If you have the budget, you can consider the promotion platform of graphic and short video.

According to the purpose of promotion, OTA platform is a good choice if you want to directly improve the occupancy rate of the hotel. If you want to improve the visibility of the hotel, you can choose the promotion platform. In addition, the hotel sales department is also a direct and effective method.

I hope my answer can help you.