Traditional Culture Encyclopedia - Hotel reservation - Is the bundling of air tickets to recover the cost of selling air tickets on behalf of others?
Is the bundling of air tickets to recover the cost of selling air tickets on behalf of others?
According to the report, in recent years, providing some other products for consumers to choose when booking air tickets could have been a way to increase the income of online travel platforms and provide convenience for consumers. However, in the sales process of related products, this gradually stale "tying" model is unacceptable to consumers.
In the past two years, almost all online travel platforms have started "bundling sales". At the same time, the products "bundled" by online travel platforms have become more and more "hidden". Consumers often pay more because they can't find other products, such as insurance, or can't find the option to cancel the purchase of other products, which leads to constant complaints about "bundling".
With the complaints from consumers and the intervention of relevant departments, the online travel platform began to improve the original "bundled sales" model, but at the same time, the operators of online travel platforms began to face investors' doubts about how to ensure that the income would not decrease.
I hope that services such as ticket sales can understand consumption!
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