Who has the relevant information of Jiang Nanchun, president of Focus Media?

Jiang Nanchun -2005 Hurun IT Rich List: No.7.

Age: 3 1

Place of birth: Shanghai

Company: Focus Media

Headquarters: Shanghai

Main fields: outdoor TV advertising

Personal data: Jiang Nanchun 1994 dug up the first bucket of gold through the agent IT advertisement. From 65438 to 0998, his company's annual income exceeded 50 million yuan, accounting for 95% of the IT advertising agency market in Shanghai. In 2002, Jiang Nanchun began to invest in building advertising, a blank spot in the market at that time, and founded Focus Media in 2003. In the following two years, Focus Group received nearly $50 million in venture capital, and successfully landed on Nasdaq in July this year. Focus Media's sales revenue in 2004 was 240 million yuan, accounting for 77% of China's building advertising market share.

As the founder of Focus Media, Jiang Nanchun has been the chairman and CEO of the board of directors since the company was established in May 2003.

1994-2003, Jiang Nanchun served as CEO of Yongyi Communication Co., Ltd.

From June 5th to February, 2003, Jiang Nanchun was named the media person of the year by Media magazine of China General Administration of Press and Publication. In September of the same year, Jiang Nanchun won the title of "China Contemporary Excellent Advertiser" in 2003 in the "China Contemporary Excellent Advertiser" selection activity jointly organized by the Television Committee of China Advertising Association, the Newspaper Committee of China Advertising Association and the Editorial Department of Advertiser.

Jiang Nanchun 1995 graduated from East China Normal University with a bachelor's degree in Chinese language and literature.

Focus Media Group, initiated and founded by Jiang Nanchun, is mainly engaged in the information simulcast network of urban commercial buildings based on Wi-Fi/GPRS/PtoP technology. On June 5438+ 10, 2003, China Commercial Building Network, a subsidiary of Focus Media, released information on public welfare, economy, culture and commerce every week, which was listed as the key application project of social public service informatization in Shanghai and the window of public welfare publicity in Shanghai. In the second year, the network was laid in 37 cities across the country from Shanghai. The number of buildings has increased from more than 50 to more than 6,800, and the number of information terminals has increased to more than15,000. At present, the network covers120 thousand people every day, and the monthly profit exceeds 10 million. In 2004, it is estimated that the after-tax profit will exceed 1, 654,380 billion yuan. At present, Focus Media has pushed its focus business to Hong Kong, Singapore, Indonesia and other Asia-Pacific regions. In 2003, he was named as an outstanding contemporary advertiser in China by China Advertising Association, and was named as the media figure of the year by the media magazine of China General Administration of Press and Publication.

Jiang Nanchun 1995 graduated from Chinese Department of East China Normal University, 1992 entered the advertising industry. In the third year of college, he raised1000000 yuan to set up Yongyi Communication Company, and led Yongyi Communication Company to become one of the most famous local advertising companies in China within ten years. In 2003, Jiang Nanchun founded Focus Multimedia Technology (Shanghai) Co., Ltd. and Focus Media (China) Holdings Co., Ltd. In just 19 months, the commercial building simulcast network built by Focus Media has developed from Shanghai to 37 cities across the country. The network coverage has grown from more than 50 buildings to more than 6,800 buildings. The number of LCD information terminals has increased from more than 300 to more than 12000. The income has increased from the initial turnover/kloc-0.00 million yuan to the current monthly profit/kloc-0.00 million yuan, accounting for more than 75%.

Recently, Focus Media acquired Allyes Company, the largest Internet advertising publishing management technology in China and the largest online innovative media integration and development operator, for US$ 20.8 million to build a digital new media group covering China's online and offline.

The rapid success of Focus Media led by Jiang Nanchun not only attracted wide attention and high praise from the industry, but also attracted tens of millions of dollars of investment from international investment institutions including Softbank, CDH and DFJ. It is estimated that the company will achieve a profit of1-1.200 million yuan in 2004, and plans to land on the Nasdaq market in the second quarter of 2005.

Jiang Nanchun's success depends on his nearly ten years' work experience and in-depth observation and research on information technology and media industry. Since 2002, the multimedia lcd advertising machine, led by it, has integrated ultra-thin DVD, LCD and infrared synchronization technology, and won the national utility model patent. Since the second half of 2003, Jiang Nanchun has taken the lead in combining hard disk, industrial control motherboard, Windows XP system with wireless transmission technology, sending short messages in real time through GPRS technology, and transmitting video and image content through WIFI and PTOP technology, which has raised the informatization level of commercial buildings in China to the international leading level. This invention integrates a variety of the latest wireless Internet transmission technologies at home and abroad on the building TV advertising information platform, which has a leading position in the world in application and has attracted wide attention in various countries and regions. Tokyo news of Japan, European Profile magazine, Forbes, etc. Have done a comprehensive report on Focus Media.

At present, Focus Media, headed by Jiang Nanchun, is actively exporting the business of commercial building information simulcast network from Chinese mainland to China, Hongkong, Singapore, Indonesia, the Philippines, Japan and other regions, becoming a leader in the field of urban informatization and media digitalization in the Asia-Pacific region.

background information

On June 5438+February, 2002, people who entered and exited many high-grade commercial buildings in Shanghai suddenly found that many fashionable LCD TVs were added in the elevator waiting hall and elevator room overnight. These TVs broadcast brand advertisements, pleasant music, movie previews and brand-new international sports events, which are updated weekly. For a time, the LCD TV simulcast network in commercial buildings attracted a lot of media speculation and attention. Some people are surprised by the unique creativity of this media, while others are skeptical about whether such a large investment can generate profits. In June 2003, Softbank, which had invested in famous companies such as Yahoo, Etrade and Ebay, announced that it had invested heavily in promoting the construction and operation of FocusMedia's commercial building simulcast network in China.

Only one year later, when Focus Media expanded the commercial building simulcast network in China from Shanghai to more than 20 cities such as Beijing, Guangzhou, Shenzhen, Nanjing, Hangzhou, Chengdu, Chongqing, Xi, Wuhan, Tianjin, Shenyang, Dalian, Qingdao, Changsha, Xiamen, Fuzhou, Kunming and Harbin, the whole domestic media industry was shocked. Media magazine of China General Administration of Press and Publication made the following comments on Focus Media in the annual media figure selection: [In 2003, LCD TVs in high-end places such as office buildings and commercial buildings burned people's eyes, and Focus Media subverted people's traditional media views in a sense and became a dark horse in China's media industry and advertising industry.

In March 2004, CDH International invested in Mengniu, Li Ning and other companies, invested in TDF funds of Alibaba and other companies, and joined hands with well-known American investment institutions DFJ, China Economic Cooperation and Meidong International to invest tens of millions of dollars to help Focus Media build a brand-new outdoor TV broadcasting network covering the whole country.

From a city in Shanghai to 37 large and medium-sized cities in China; From the initial ten LCD video terminals beside the elevators in Shanghai Pohang Plaza, China Merchants Plaza and Overseas Chinese Building, it has expanded to a huge network of more than 6,800 commercial buildings and more than12,000 LCD video terminals, and then the fund giants such as Softbank, CDH and DFJ have jointly invested tens of millions of dollars in Focus Media. A digital media world is turning from a dream into a reality.

When the outside world watched with amazing eyes the extraordinary development course of Focus Media Group founded by Jiang Nanchun and the various topics caused by it, Jiang Nanchun still worked selflessly on the 30th floor of Zhaofeng World Trade Center, seven days a week. Ten years' persistence and countless sleepless nights' diligence have created today's Jiangnan Spring Day and today's focus.

June, 5438+February, 2002, Hanyuan Bookstore, No.27 Shaoxing Road, Shanghai: In this quiet hut regarded by Jiang Nanchun as the second studio, Jiang Nanchun was thinking about the development trend of China media industry. As he later pointed out in his speeches at several advertising festivals, "How to use high-tech means to improve the performance of the media" and "How to accurately deliver advertising information to specific ethnic groups in the era of market segmentation and improve the communication efficiency of the media" are China.

It is through the in-depth study of these two topics that Jiang Nanchun discovered the potential huge business opportunities, and the concept of "Urban Commercial Building Information Network" quietly formed in his mind. On the one hand, LCD is the carrier, and built-in DVD or wireless WIFI technology is the transmission means. This digital multimedia advertising terminal has made a great breakthrough in the expressive force of outdoor advertising and the powerful impact and driving force of film and television advertising, which has made the audience have a clear understanding of the goods and aroused the desire to buy; On the other hand, elevators or elevators located in commercial buildings not only have a quiet environment and little interference, but also have a very clear audience-business owners, managers and middle-and high-income white-collar workers: the main creators and users of social wealth in China. During the short stay time waiting for the elevator, their eyes will naturally be attracted by various social welfare information, entertainment content and high-quality advertisements. A brand-new concept of differentiated digital media began to mature. In 2002, its first project "China Commercial Building Information Network" was put into practice under the leadership of Jiang Nanchun.

From the initial solution of DVD, LCD and infrared synchronization to the mature solution of digital media network technology based on GPRS, WI-FI and PToP software, Jiang Nanchun took advantage of his long-term industry experience accumulated by serving many international IT companies, combined with the actual application needs of China, and personally led the research and development, constantly pursuing the integration of the latest international wireless transmission technology, improving the operational efficiency and management ability of the whole information simulcast platform, making it have the international leading level.

At the same time, the technology tends to be mature, and the concept of differentiated communication has also been highly praised by the industry and highly recognized by advertisers at home and abroad, which makes the advertising revenue of Focus Media increase at an alarming rate of 50% per month.

Forbes commented that Focus Media has "solved a practical problem" (that is, how the media can spread advertisements to the segmented target audience more effectively), and it "has a larger market space". The Economic Observer commented: "Chen Tianqiao of Shanda Network and Jiang Nanchun of Focus Media, two young people born in the 1970s ... may have a deeper understanding of their industries than anyone else." Media magazine of China General Administration of Press and Publication named Jiang Nanchun as the media figure of the year in 2003, because Focus Media founded in 2003 "subverted people's traditional media view". .

At the same time of commercial success, Jiang Nanchun attaches great importance to the social obligations that the information simulcast platform should undertake. In addition to advertising, the network all over the country is also equipped with government public welfare information, public cultural information and intelligent building management information. Especially during the SARS period, Jiang Nanchun used the national network terminal to roll out various special promotional videos such as "Uniting as one, * * * fighting against SARS" to persistent business people in the building with concentrated traffic every day. In addition, the information and activities of Beijing 2008 Olympic Games, Shanghai 20 10 World Expo, Guangzhou Shenya and other major governments are also broadcast to domestic and foreign business investors, business owners, managers and middle-and high-income white-collar workers in cities every day through this window.

Jiang Nanchun believes that the development of Focus Media is not only a concrete manifestation of the city's informatization and digitalization, but also an important window for government information, public welfare tips and city image promotion. Focus pursues the maximization of social benefits while pursuing successful enterprise management, and realizes the maximization of interests for shareholders, thus fulfilling social responsibilities and enabling enterprises to achieve a double harvest of social and economic benefits.