Traditional Culture Encyclopedia - Hotel reservation - What are the main points of hot spring design?
What are the main points of hot spring design?
Products are replaceable, goods are tangible, services are intangible, and experiences are unforgettable. According to the degree of customer participation and the degree of connection with the external environment, experience can be divided into four types: educational experience, aesthetic experience, seclusion experience and entertainment experience. In hotel design, we should focus on the theme and show every link of the ten elements of tourism in an all-round way with the "situational" method, so as to meet the various needs of tourists and achieve the effect of tourists' experience and perception in the situation.
Step 2 pay attention to the differences
The essence of theme hotels comes down to differences, culture and experience. Pursuing uniqueness is the starting point of hotel competition strategy; The cultural pursuit of connotation is the strategy and means of hotel competition strategy; Experience and pursuit of effect is the goal of hotel competition strategy.
Step 3 highlight the theme
1) Accurately locate the theme based on the target customers.
However, it is impossible to please all consumers in the modern society with outstanding personalization. Combining with its own characteristics and regional cultural advantages, we can accurately locate the target customers and subdivide the target customer groups on this basis, thus positioning the hotel theme. ?
2) Refine the theme elements and construct the main thread of the situation.
Theming requires that the whole hotel, from architectural style, landscape atmosphere, environmental decoration, infrastructure, guidance system and even service and management system, should serve the "theme" orientation. Under the theme integration, the core competitiveness of the hotel will be formed, the "unique selling point" will be highlighted, the vitality will be given, and finally the theme brand will be formed and its real value will be realized.
4. Dig into culture
Culture can increase the mood and taste of the hotel, and the implantation of cultural elements is the key to realize the tourism experience. The design of hot spring hotel should fully reflect the local cultural characteristics and try to show its unique folk charm and people's feelings. Culture increases the connotation of the hotel, and culture is the soul of the hotel.
5, shaping the style
Hotel styles are varied, which can be divided into modern Chinese style, traditional Chinese style, western classical style, modern style, local style, decorative art style, futuristic style and so on. Different styles of hotels bring different experiences and feelings to guests, and unique styles can shape the hotel's distinctive personality and bring unforgettable memories.
Step 6 pay attention to details
? Details determine quality, and in-depth design focusing on details is the key point to ensure quality, and it is also the premise to create fine products. In the hotel, the details of architecture, landscape and service facilities (including identification system, reception system, catering system, entertainment system and sanitary system, etc.) are designed in depth. ) is particularly important. Guangzhou Boquan Landscape Design Co., Ltd. has many related cases in hot spring design, which can be searched for reference. In addition, the detailed design of architecture and landscape should also be reflected in materials, colors, techniques and so on.
7. Respect the environment?
1) Harmony between man and nature
Returning to nature is the dream of modern urbanites, and the hot spring hotel is the carrier to realize this dream. Under the principle of respecting nature and protecting ecology, we should make full use of the resource advantages of the surrounding natural environment and realize the realm of "harmony between man and nature".
2) Landscape infiltration
Designers must respect the environment, integrate the hotel building with the surrounding environment, and try their best to infiltrate the natural scenery into the landscape design. By breaking the boundaries between architecture and landscape, indoor and outdoor, landscape elements are infiltrated into architectural form and space, bringing natural place experience and creating an ecological holiday environment.
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