What is the importance of personalized hotel service?

In recent years, with the rapid development of the hotel industry, personalized service is playing an increasingly important role in hotels. Hotels not only need standardized services, but also need personalized services on the basis of standardized services to improve the service quality of hotels.

(1) The role of personalized hotel service in hotels

With the intensification of competition in the hotel industry, more and more hotel managers realize that it is not enough to rely solely on high-quality dishes and comfortable rooms to gain long-term advantages in the fierce competition. Hotels must understand customers' interests, hobbies and public psychology and needs, and provide special services with their own characteristics according to market demand, so as to leave them deep, unique and popular in customers' minds.

(II) Relationship between hotel personalized service and standardized service

Standardized service is the foundation of hotel service, and personalized service is the soul of hotel service. Only with a solid foundation can the spirituality of the soul be fully exerted. If the standardized service is regarded as a branch of a tree, then the personalized service is a mosaic on the tree. The flowers and leaves are gorgeous because of the strong men on the branches, and the branches are full of vitality because of the luxuriant flowers and leaves. Hotels without standardized services are disorderly and irregular hotels. A hotel without personalized service is rigid and lifeless. Therefore, standardized service and personalized service are interdependent and mutually promoting in hotel services. Emphasizing or ignoring any one item will affect the quality of the whole hotel service.