Car companies' sales target completion: Who has nothing to fear and who is slapped?

The sun rises as usual, and everything will pass.

The year is approaching, and there is only the last half month left in 2020, which is doomed to be extraordinary. Some of the flags set up at the beginning of the year have fallen, while others are still flying in the wind. This year, car companies have experienced a cold winter, a trough and a rise against the trend. What is the final result?

Judging from the degree of completion, the car companies in June 5438+February can be roughly divided into three categories: fearless, chasing and slapping.

Based on the monthly sales volume of 1 1, "fearless" car companies can ensure that the flag will not fall as long as they play normally according to the performance of 1 1; "Catch-up" car companies need to fight hard and jump in June 5438+February to achieve sales targets; And those car companies that "slap in the face" can only reach the standard with five-star monthly sales tasks, and most of them can only let them lower their flags in the end.

Dongfeng takes the lead and is "favored" by consumers.

At the beginning of the year, Dongfeng Motor Group announced that the sales target for 2020 was 3,654,380+058,000 vehicles, including 2,655,000 passenger cars and 503,000 commercial vehicles. This year, the sales volume of Dongfeng Motor showed a situation of "business is stronger than weakness", and the passenger car sector mainly relied on joint venture brands. The total sales volume of Dongfeng Nissan and Dongfeng Honda in June was1-1.73 million, accounting for 56.84% of the total sales volume of the group.

In contrast, Dongfeng Da Yue Kia is not so "lucky". On the one hand, the development of Korean cars themselves in China market is blocked. On the other hand, Kaiku, which shoulders the flagship responsibility of Kia brand, has gained some recognition after the upgrade, but in the B-class car market surrounded by strong enemies, what Kaiku has done can only be said to be stable sales.

Changan Automobile previously stated that its business goal in 2020 is to produce and sell more than 65,438+0,965,438+0,000 vehicles. Since the beginning of this year, Chang 'an's independent brands have performed particularly well, with the year-on-year growth rate in the forefront. In June, the sales volume reached 1- 1 127 vehicles, achieving a year-on-year increase of 15.3%. Among them, the cumulative sales volume of CS75 series is 23,865,438+056 vehicles, up 47.5% year-on-year, temporarily ranking second in SUV sales this year; In the field of cars, Yidong series also has a good performance. At present, the cumulative sales volume has reached 155565 vehicles.

The performance of another China brand, Great Wall Motor, has blossomed a lot this year. With the help of "God Car" H6 and Big Dog, the sales volume of Haval brand in June exceeded 65,438+million, reaching 105438+0800. This year, with the lifting of the ban on pickup trucks in various places, the sales volume of Great Wall pickup trucks has been climbing all the way, and the market share once approached 50%; Thanks to the "Cat" family, the pure electric brand Euler achieved nine consecutive sales increases, and the monthly sales of165438+/kloc-0 exceeded 10,000 vehicles, reaching 1 1592 vehicles, a year-on-year increase of 415%; The performance of high-end brand WEY is slightly inferior.

Among these "fearless" China brands, the performance of Red Flag cannot be described as stunning. In the second-tier luxury goods market, it has been rising all the way, and it is the first to announce the sales volume with a monthly increase close to or exceeding 100%. In June, it even surpassed Cadillac and won the second-tier luxury brand monthly sales crown. So flamboyant, only the red flag.

Japanese brands have also maintained a good growth trend this year. As for Toyota, driven by TNGA models such as Asia Dragon, RAV4 Room Rong and Corolla, FAW Toyota sold a total of 71/kloc-0.5 million new cars a month ago. On the other hand, GAC Toyota sold 693,000 new cars in1-1with the best-selling models such as Camry, Lei Ling Family, Willanda and Highlander.

Overall, Honda is slightly inferior to its old rival Toyota. At present, its main sales models have all been upgraded, and the domestic market sales have entered a period of steady growth. The sales pattern is basically set: 1 1 month, and the monthly sales of eight models including Accord, Hao Ying, Binzhi, Lingpai, Fit, CR-V, Civic and XR-V have exceeded 1 10,000 vehicles.

By the end of the year, Geely and GAC will have little problem catching up.

In order to achieve the sales target of 1.32 million vehicles, Geely needs to sell 1. 1.505 million new vehicles in February, which is not a big problem. However, this also explains the downward trend of Geely this year to some extent. Although Geely is still firmly in the position of "independent elder brother", the gap between Geely and the Great Wall was only 5,000 in June 5438+065438+ 10. The Great Wall was a threat, and it followed Geely with a slight disadvantage in the past four months.

At the beginning of the year, GAC set the expected sales target as an increase of 8%, and then lowered the target to an increase of 3% due to the epidemic. The main sales growth point of GAC is the two joint venture brands of Guangqi Honda and Guangqi Toyota. Guangqi Honda contributed 39.48% of sales to GAC this year, while GAC Toyota contributed 37.73%. In terms of independent sector, GAC Aian announced that it will operate as an independent brand at this year's Guangzhou Auto Show. The insiders believe that in the future, GAC Aian and GAC Chuanqi will form a "Gemini" to jointly promote the development of GAC. Nevertheless, it is still a big challenge for GAC to sell 285,000 new cars within 65,438+2 months to achieve the sales target of 2,654,380+2,000.

FAW Pentium: Raise a banner and sing cool alone. What happened to FAW-Volkswagen?

In 20 19, the annual sales volume of FAW Pentium exceeded120,000 vehicles. When talking about this achievement, Liu Changqing, then general manager of FAW Car Co., Ltd. said: "Relatively satisfied, very dissatisfied." As a result, the unsatisfied Pentium set a "small goal" of 200,000 vehicles in 2020.

However, 2020 is not a big year for its products. After a round of personnel adjustment, some changes have taken place in marketing ideas. In addition, the product formation is still relatively thin, which makes Pentium's small goal become a big challenge. The monthly sales volume of 1 1000 vehicles is only 0.6 1000 vehicles, so it is difficult to achieve the sales target of 200,000 vehicles.

It's just that FAW Pentium can't achieve its goal, and FAW-Volkswagen can't even achieve its goal? !

Since the beginning of this year, the sales of FAW-Volkswagen can be said to be a ride, and there is basically no suspense in being won the annual sales crown by "peers".

In 20 19, FAW-Volkswagen not only turned losses into profits in one fell swoop with the achievement of 2129,900 vehicles, but also surpassed SAIC- Volkswagen to become the annual sales champion, and became the only car company in the whole market with sales exceeding 2 million vehicles. Based on the judgment that the market will stabilize or grow slightly, FAW-Volkswagen decided to challenge the goal of 2.325 million vehicles. Volkswagen brands have sagitar and new Bora in the field of cars, and the two models join hands. The total sales volume in the previous 1 1 month exceeded 670,000; In terms of Audi brand, A6L and Q5L continue to dominate the list and keep ahead in market segments, among which A6L sales have increased substantially, and it is expected to win the annual luxury car sales champion.

Such a strong FAW-Volkswagen is likely to fail to achieve its sales target. It can only be said that this "black swan" in 2020 does have enough destructive power.

Due to the continuous downturn of SAIC Volkswagen this year, the performance of SAIC Group has also been very depressed. Although in June 5438+065438+ 10, SAIC achieved the highest monthly increase this year: 10.7%, of which the sales of SAIC Roewe and MG passenger cars reached 88,000, up 28.4% year-on-year; Sales of the new energy sector soared by 224.6%. However, the blow in the first half of the year and the downturn of strong joint venture brands made it difficult for SAIC to achieve its annual sales target of five stars.

The cumulative sales volume before Nissan 1 1 month decreased by 6.6% year-on-year, making it the only car company among the Japanese "Big Three" to decline. The reason is that the best-selling products are too single. The monthly sales volume of Sylphy1/KLOC-0 reached 65,000 units, accounting for half of the sales volume. On the SUV level, the monthly sales of Qi Jun and Hacker 10 exceeded 1 1.7 million, but overall, the products still need to be updated.

BYD's market value has been rising all the way this year, but the sales of new energy "Big Brother" have been quite bumpy this year, and the situation has not improved until BYD Korea went public.

Chery 165438+ 10 made a high-profile debut in October, with monthly sales exceeding 65438+ million, up 15.9% from the previous month and 36.4% from the same period last year. Among them, the sales volume of Tiggo SUV series reached a record high, with the monthly sales volume of 165438+ 10 reaching 48,000, up 75% year-on-year and 16.9% quarter-on-quarter. The decline of brand power and the pressure of funds make it more difficult to achieve the goal of not being low.

All car companies, regardless of the difference of 50,000,654.38+10,000 or 500,000, can achieve their sales targets, and the extraordinary 2020 is destined to be only half a month away!

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.