How does the mother's day hotel make an activity plan?

Mother's Day hotel activity plan template includes activity purpose, activity time, target population, activity theme, activity content, etc. , as follows:

20xx Mother's Day is coming. In order to repay our mother's love and let customers express their love for their mother, a meaningful Mother's Day activity was designed.

First, the purpose of the activity.

1, a mother's day promotion plan to improve brand awareness.

2. Improve the purchase rate and consumption of hotel target consumer groups.

3. Through activities, enhance the understanding and communication between the hotel and the public, create news clues, and expand external image publicity.

Second, the activity time.

20xx May 10- 13.

Third, the target group.

The target group of Mother's Day activities is fashionable white-collar women aged 25-45 and successful people who hold middle and senior positions in government agencies and enterprises. Because of their busy official duties or business, they usually spend less time with their families, especially their parents. The complex of "repaying the kindness of parenting" can trigger their potential consumption possibilities and emotional needs.

Fourth, the theme of the event.

1, advertising theme: grateful mother, eternal maternal love.

2. Advertising words: There is one of the most beautiful voices in the world, and that is the mother's call.

Verb (short for verb) activity.

1. Give carnation flowers: 20xx, the lady who came to the store for consumption on May 3rd 1 piece of red wine. (Rooms are allocated by the front desk when the guests register, by xxx Food City after the guests are seated, and by the taste cafeteria after the guests are seated, with mother's holiday greetings).

2. Weibo Lottery: You can get a free buffet coupon by taking photos at the store and @ Hotel Official Micro and 3 friends.

3. Birthday wishes: Any lady whose birthday is on May 13 will receive a beautiful gift with her ID card. (Hotel coupons, xxx series travel packages with pure natural ingredients).

4. Ladies' Nutrition Menu: The Food and Beverage Department launched three nourishing dishes. Ladies who spend in the buffet can choose any dish for free.

Sixth, the promotion of activities.

1, SMS group sending: Thanksgiving mother, maternal love is eternal! Xxxxx Hotel launched a special Mother's Day event, and the lady received a beautiful gift on her birthday!

2. In-store POP: one in the lobby, one in front of the restaurant and one in the elevator on the first floor.

3. Online promotion: Online promotion will be conducted through the official Weibo and official WeChat, and the warm-up will begin on May 2nd, and a 7-day online lottery will be held on May 5th. Pay attention to the merger of @ 3 friends by the hotel official micro-channel, and give a free buffet coupon every day.

4. Mainstream media (xx Metropolis Daily, xx Express): May 10, May 13, reported before and after the soft article.

Mother's day copy:

1. Motherly love is the greatest force in the whole universe. Happy Mother's Day to all great mothers.

Let's pay tribute to all brave, strong and gentle mothers! They are an indispensable part of our life.

3. The mother who has experienced countless storms is always so firm and brave. Their selfless love is everyone's best memory. Happy mother's day.

On this Mother's Day, we express our respect and gratitude to our hearts. Your's love and support are immeasurable, and we will always thank your for his dedication.

5. Motherly love is unique. It is the harbor of the soul, the best solution to all difficulties, and the comfort we long for. Happy mother's day.