The whole liquor circle is here! What is the magic of Brussels International Spirits Competition?

At the beginning of the 20th century, patriotic students could only put forward "three questions about the Olympic Games" in vain, progressive young people could only imagine China hosting the World Expo in their novels, and revolutionary pioneers could only plan the railway into Tibet in the general plan for the founding of the country. A hundred years later, the Olympic dream, the World Expo dream and the Qinghai-Tibet Railway dream came true one after another.

/kloc-More than 0/00 years ago, 19 15 years ago, Shanxi sorghum Fenjiu became the only liquor brand that won the first-class medal, the highest prize in Panama World Expo. This is the first time that China Liquor has won a world-class honor, which has opened the door for China's national industry to "look at the world". 100 years later, Lvliang City, China successfully bid for the 20th Brussels International Spirits Competition on 20 19, which set the stage for world famous wines to gather in China and compete for the highest honor in the spirits industry.

At that time, there will be ten famous liquor producing areas in the world, famous liquor enterprises from all over the world, liquor products and international authoritative wine critics participating in this competition, and the grand occasion of Panama World Expo 19 15 will be reproduced.

So, why does the Brussels International Spirits Competition in Belgium have the magical power to respond with one voice?

Brussels International Wine Grand Prix and Spirits Grand Prix was founded in 1994. Starting from 1999, in view of the increasing number of liquor enterprises, the liquor grand prix was separated from it and held separately. Spirits Grand Prix, Paris Agricultural Products Grand Prix and London International Wine Competition are the "three major wine competitions in the world". It has been successfully held in world-famous "wine capitals" such as Lisbon, Bordeaux, Sicily and Luxembourg. It is one of the largest international wine competitions in the world with the largest number of participating manufacturers, the most scientific and fair judging mechanism and the largest number of authoritative wine judges. It is world-renowned for its internationality, professionalism and impartiality, and is known as "Oscar in wine industry" and "Olympic Games in spirits industry".

Why are many liquor companies rushing to the Brussels International Liquor Grand Prix in Belgium? Why is the Brussels World Spirits Competition the most scientific and fair competition in the world? What measures have been taken to ensure the fairness and justice of the competition?

1, the entry materials are strictly confidential, and the judges score blindly.

The jury of previous Brussels International Liquor Competition consists of 65,438+00% top sommeliers in star-rated hotels and bars, 65,438+02% international buyers and importers, 65,438+02% winery owners and winemakers, 66% wine professional journalists, wine commentators and columnists, professional researchers and professors, and managers of trade associations.

All entry materials are strictly confidential, with a full score of 100. Without knowing the brand and seeing the packaging, the jury will use it? Scoring the "blind products" and analyzing the tasting scores mathematically completely avoid the potential influence of brands, advertisements and manufacturers' interests on the judges' scores.

2. Check whether the wine matches the sample after the game.

The results of the competition are supervised and certified by the Belgian government and the European Union. After the competition, the EU will conduct an unpredictable sampling inspection in the market to check whether the winning wine is consistent with the commercially available wine, so as to prevent human negligence and cheating. Once a serious discrepancy is found, the EU will issue a lawyer's letter to specify the revised contents, and the winning medal can be cancelled if the situation is serious.

Therefore, the medals in the Brussels Liquor Competition mean the guarantee of quality, the promise and guarantee of producers to consumers, which has great commercial value and has become a "hot cake" pursued by liquor enterprises.

3. Individualized evaluation method of China liquor.

The judging panel of the Brussels International Liquor Competition specially formulated the judging method suitable for China liquor, and the rules were completely tailored according to the production technology of China liquor. China Liquor can compete with world famous wines on a fair, scientific and just platform, which will help the world to have a positive and comprehensive understanding of China Liquor and China Culture, and spread China culture in Africa by taking advantage of the east wind of international liquor competition, so that China Liquor and China culture can go further.

4. Strictly control the winning proportion.

The total prize amount must be kept on the sample of wine? About 30%. This alone is hard enough to dwarf the domestic and international competitions that rely on prizes for profit. If you meet the brave in the narrow road, the wine will be ruthlessly eliminated, and only the best wine will be selected in the competition.

The host country will be changed every year.

War is unpredictable and water is unpredictable. The host country of the Brussels International Liquor Competition changes every year. The judges can not only taste the spirits from all over the world in the competition, but also visit the local spirits distilleries after the competition, get to know the local customs and customs, and deeply understand the special distilled spirits of the host country. Therefore, local wines have gained exposure and attention on the global platform. Every contest is a new expectation, a new experience and a new development.

China liquor has a long history and many varieties, bearing the essence of China traditional culture. The internationalization of China liquor bears the heavy responsibility of exporting the culture of a big country, and the Brussels International Liquor Competition is an opportunity not to be missed. Lvliang successfully bid for the 20 19 International Liquor Competition, which set up a stage for world famous wines to show their elegance, paved the way for China famous wines to further seize the beach internationally, and had far-reaching significance for strengthening cultural exchanges between China and the West. Let's wait and see!