Have you been "washed green" for paying for environmental protection?

Washing green, commonly known as "washing green", is a compound word evolved from "bleaching".

Used to indicate that an organization (company/institution/government) declares to the public that its products/policies are environmentally friendly through green public relations, but in fact it is doing the opposite.

Which genius first put forward this statement? This brother downstairs with sunglasses? .

Jay Westvid, an environmentalist from New York State. 1986 He cited a chestnut in an article to explain what "washing green" means.

Friends who often stay in hotels should be familiar with the following picture, right? Many hotels will put up such signs in the bathroom to encourage you to "save the earth" by "reusing towels".

Looks responsible, doesn't it? Sharpjay doesn't think so. He pointed out that in most cases, these hotels did not take any energy-saving measures. This seemingly "green" behavior is actually a cover-up for hotels to improve their commercial profits. He called this kind of behavior, ostensibly advocating environmental protection in a big way, but actually had a more hidden profit-making purpose, washing green.

Observing the brands around us according to the above standards, I immediately found some clues of "green washing" of big brands. With complete technology and diverse styles, it is world-class.

I really want to know what black technology this company uses to make the factory release floral gas.

Long time no see! Mining oil can also purify the air and protect the rainforest. The team's strong PS ability is unacceptable.

"Environmentally friendly diapers" and "diapers that can flush toilets"? Aren't the raw materials of diapers "polyester fiber" and "rayon"? What kind of material can be degraded? ?

Am I blind? Why do I see a fast fashion brand that has achieved commercial success by "consumerism" and "sweatshop" talking about "sustainable fashion"

In the following advertisement, fiji water uses a sweet child as the voice to tell you how the water in a plastic bottle shoulders the heavy responsibility of saving the earth.

Oh, by the way, it is said that 47% of the residents on Fiji Island, the birthplace of fiji water, have not drunk safe and healthy water. Fiji, well done!

Seeing these exquisite works above, I can't help but abandon myself as an environmentally friendly white man. Environmental protection is too difficult? .

Fortunately, some ancestors have paved the way for us.

A British organization named Futerra made a big conscience sticker called "10 signs of washing green". Let me move the bricks.

Please allow me to compare the application scenarios of the above laws with two chestnuts.

Curious, you will ask, what does all this have to do with travel?

Good question!

Based on the principle of solving one knowledge loophole at a time, I will show you the common green washing practices in tourism in my next article.

You heard me right. The green washing is very strong, and our grand tour has fallen.

Let me give you a brief preview first. There are two main forms of "green cleaning" in tourism:

Please wait patiently for the next article.

reference data

1. Green washing guide? Futera

2.？ /stop- green washing-environmental protection-biodegradable-baby wipes/

3.？ /What is green washing/

4.？ /subversive design/what is green cleaning-how to find it and stop it -c44f3d 130d5

Text | DANI

Figure | Network