What is the information about customers?

Question 1: What does the customer information base generally include? Customers should be divided into corporate customers and individual customers.

Individual customers usually include:

Basic customer information: mainly including the customer's name, contact information, specific address, potential demand, personal likes and dislikes, whether he has the right to make purchase decisions, etc.

Information of other people or organizations closely related to the customer: mainly including the composition and work of the customer's family members. Such as customers and their families' preferences, living habits, marriage or not, children's situation, family income level, etc.

Enterprise customers mainly include the full name, establishment time, number of employees, enterprise type, detailed address and postal code of the enterprise.

Fax number, website, legal representative, main business, part-time business, etc.

Question 2: What does customer information collection mainly include? I don't know what kind of customer information you want to collect. (1) Understand which customers can afford the upgrade price of products;

(2) Understand which customers may place orders with the company;

(3) Understand which customers can become the expected customers of the company;

(4) Understand which customers can become longer-term customers and generate value, so as to give attention and preferential treatment;

(5) Understand which customers intend to terminate orders, and take certain measures to prevent the cancellation of orders.

Question 3: What are the main channels for collecting customer information? What are the main channels for collecting customer information?

1. Find the detailed information of customers through network information, including company name, company address, contact number, etc.

2. The best way to collect customer information through strange visits is to sweep the streets and visit one by one;

3. Obtaining customer information through the yellow pages of local enterprises will be updated every year, which requires us to communicate with customers in time and update the latest information;

4. Collect customer information through resource sharing and channel cooperation, including cooperation with some large enterprises.

5. Going to industrial and commercial registration to collect local customer information, of course, needs to be related;

6. Collect customer information through questionnaire survey.

Question 4: What does the customer's basic identity information include? According to Article 33 of the Measures for the Administration of Customer Identification, Customer Identity Data and Transaction Records of Financial Institutions, the "basic identity information" of natural person customers includes the customer's name, gender, nationality, occupation, address of residence or work unit, contact information, identity documents or types, numbers and expiration dates of identity documents. If the customer's domicile and habitual residence are inconsistent, it shall be registered with the customer's habitual residence.

The "basic identity information" of customers of legal persons, other organizations and individual industrial and commercial households includes the customer's name, domicile, business scope, organization code and tax registration certificate number code; The name, number and validity period of the license, certificate or document that can prove that the customer is legally established or can carry out business and social activities according to law; The name, identity certificate, type, quantity and validity period of the controlling shareholder or actual controller, legal representative, responsible person and authorized business personnel.

Question 5: What information should be included in sales customer data management? Customer data warehouse is the basis of company sales management and customer management.

Customer data files can be large or small, and the small ones are actually address books or business cards; The big ones are more complicated, such as including but not limited to (these are only basic materials and need to be developed according to the characteristics of different industries):

Enterprise information:

Name, address, economic type, registered capital, scale, products, sales network, research and development strength, etc. , as well as the follow-up of peers and competitors, advantages and disadvantages analysis, etc.

Information of relevant personnel of the enterprise (such as person in charge, contact person, technical evaluation, financial audit, users and other personnel who have influence on the project):

Name, gender, contact information, birthday, address, hobbies, social relations, resume, family information, etc.

Transaction information:

Including sales, delivery, payment, accounts receivable, etc.

Contact record:

Time, what did the salesman talk to which contact, and if the result is, the next appointment, etc.

At the same time, competitors' information should also be included in customer data files, including competitors' scale, product analysis, R&D and sales network, major suppliers and leaders.

These materials are not made in a short time, but accumulated through long-term work, including data collection->; Data management-> Enrich data-> Data analysis is a long process. Therefore, customer data files are gradually established, constantly supplemented and improved.

These customer data are trade secrets and the lifeblood of enterprise development. Enterprises must do a good job of confidentiality and make it public to authorized business personnel. Professional customer management software is essential for effective management and efficient use of customer data files.

Question 6: What is the main content of the customer's personal information? What do you mean, respectively? It can be said that there are many personal information of customers, basically there are two parts.

1. Basic information: name, ID number, date of birth, work unit, contact information, hobbies and preferences, professional title, post, position and social status, etc.

2. Contents of bank supply: balance and daily average of deposits, classified information of deposits, which bank products have been purchased, risk tolerance, capital flow and capital changes, why the bank's customers are classified, the types and grades of cards currently held in the bank, which products can be recommended to customers, and the customer's deposit expiration tips, etc.

Question 7: What can a lot of customer information do? You can sell this information to employees of insurance companies, market research companies and so on. Use your imagination. If it involves privacy, it is best not to sell it. There will be trouble then.

Question 8: What does customer management include? The essence of customer management is to develop, serve, promote, maintain and enhance customer value through investigation and analysis. Including: customer survey management customer survey is one of the important means for hotels to implement market strategy. By analyzing the demographic characteristics, life attitude, lifestyle, consumption history and media consumption of target customers, we can quickly understand customer needs, grasp customer information in time, grasp market trends, adjust and correct the marketing strategies of products and services, meet different needs and promote the sales of products and services. Customer development management In the fierce competition market, whether or not to obtain customer resources through effective methods is often the key to the success of hotels. Moreover, customers are more and more aware of how to meet their own needs and safeguard their own interests, which is difficult for customers to obtain and maintain easily. Therefore, strengthening customer development management is very important for the development of hotels. The premise of customer development is to determine the target market and study the target customers, so as to formulate the marketing strategy of customer development. The primary task of marketers is to develop prospective customers, find prospective customers and identify their qualifications through various methods, so that the hotel's marketing activities have clear goals and directions and potential customers become real customers. Customer information management Customer information management is an important content and foundation of customer management, including the collection, processing and preservation of customer information. Establishing a perfect customer management system is of great significance for hotels to expand market share, improve marketing efficiency and establish long-term and stable business contacts with customers. Using customer information, we can distinguish prospective customers, new customers and old customers, distinguish big customers and general customers, and implement different marketing strategies to manage customer relationships. Customer service management Customer service is a process, and it is an activity process to provide the right products and services to the right customers at the right time, in the right place, at the right price and in the right way, so that the right needs of customers can be met and the value can be improved. Customer service management is a kind of business behavior and management mode in which all hotel staff participate in the whole process, understand and create customer needs and realize customer satisfaction. Including marketing services, departmental services, product services and almost all other services. The core concept of customer service management is that all hotel business activities should be based on meeting customer needs, with the obligation of providing products or services that meet customer needs and the purpose of hotel management. The quality of customer service depends on the hotel's ability to create customer value, that is, the ability to understand the existing and potential needs of the market and customers and introduce them into the hotel's business philosophy and business process. High-quality customer service management can maximize customer satisfaction, so that hotels can win advantages and gain profits in market competition. Customer promotion management promotion refers to the marketing staff passing relevant product information to customers in various ways, raising product information, increasing consumer demand, highlighting product features, and urging them to understand, trust and use products and services, so as to achieve the purposes of stabilizing market sales, expanding market share, increasing product value, developing new customers and cultivating and strengthening customer loyalty. The essence of promotion is effective information communication between marketers and customers, which can be realized by four methods: advertising, personnel promotion, business promotion and public relations. Promotion management is to plan comprehensively through scientific promotion analysis methods, choose reasonable promotion methods and appropriate opportunities, plan and control this kind of information dissemination, and make information dissemination more accurate and rapid.

Question 9: What customer information does a commercial bank mainly include? Personal savings customer information, corporate customer information, institutional customer information and loan customer information.

Question 10: On which websites can I inquire about customer information? Advertisers should not forget their old jobs!

What is the specific definition of potential customers! ? Don't! Anyone. Any enterprise may be your potential customer! If you want to keep these customers, you must have the strength to keep them! They come to you for advertising purely for commercial purposes, just to earn more commercial benefits. Only when you make their products well can they have a better sales position in the market. Then he will know that he is looking for you (advertising) for such desirable benefits! So, after they have affirmed your ability, is it still difficult to keep them?

Everything is difficult at the beginning! As long as you are willing to persist and believe in yourself, you will definitely break out of your own world here!