The Club Culture of Boddy Club

The word "boutique" in French originally only refers to those "boutiques" in Paris that sell luxury goods. In the mid-1980s, the personalized consumption trend of western hotel customers led to the emergence of boutique hotels. Now, this trend has come to China. It is understood that with the rapid development of the market economy, traditional star-rated hotels can no longer meet the fashion elites who like to hunt for novelty, and boutique hotels have become their favorite. Among them, Shanghai Bodi Club has been recognized by the public and successfully opened the defense war of exquisite life.

Consumers of boutique hotels prefer hotels that match their status, identity and taste. Ian Hilag, an American master of boutique hotel management, believes that "boutique hotel" only refers to hotels with distinctive cultural concepts. The origin of this kind of hotel is designed by experts who specialize in designing luxury houses in Europe and America. The staff of Bodie Club said that in order to meet the needs of these boutique hotel consumers represented by corporate executives, workplace gold collars and other elite groups, Bodie is winning by service and quality, and trying to let them find a brand-new hotel experience.

Modern boutique hotels can be divided into: cultural history, leisure and vacation, art design, city business and private privacy. Compared with theme hotels, boutique hotels highlight their novel features. Whether it is design, decoration or service, the hotel is full of personality, giving customers a unique feeling. The customer market it faces is more subdivided and the market image is clear. Hotel guests are upper-class people who can distinguish subtle cultural differences, and they pay more attention to details from the overall style design of the hotel to every service provided to the guests.

Bodi Club has different styles and is quite distinctive. Bodi is a standard boutique hotel, located in the center of Pudong New Area, adjacent to Lujiazui Financial and Trade Zone, Jinqiao Export Processing Zone, Zhangjiang High-tech Park and other core functional areas. It is in harmony with high-end communities such as Yang Lian, Biyun and Xinghewan, and only a stone's throw from Shanghai New International Expo Center and 20 10 Shanghai World Expo Park.

But in Shanghai, where there are many high-star hotels, there is a low-key hermit temperament. This seven-story hotel was designed by the famous French designer Pierre Marciage. The exterior lines are sharp and smooth, and the interior is noble and elegant. In addition, the hotel chooses a large number of contrasting colors red and black as the main color of the hotel, so that every guest who comes to the hotel can feel the extraordinary visual impact from the moment he enters the lobby. The classic Art Deco style makes every little detail of the hotel full of vitality.

Bodie also incorporated the fashion elements of the East and the West into the decoration style of the restaurant, allowing guests to enjoy a different kind of quiet paradise and ancient charm in the noisy city. People in the industry generally believe that Boda occupies a prosperous downtown area, but maintains a different style of purity, so it is incumbent on him to be selected as a boutique hotel.

Industry insiders predict that the market of boutique hotels will further expand in the future. The high-end hotel reservation market is a very rich cake for the future development of online travel. China is already the second largest consumer of luxury goods in the world, and people have great imagination for the pursuit of boutique hotels in the future. Qunar.com does not rule out the further expansion of the boutique hotel industry. The novel, exquisite and unique accommodation experience brought by boutique hotels is also a luxury consumption.

As a form of luxury goods, boutique hotels are scarce. Bodi Club has become the most popular hotel for consumers because of its profound cultural connotation and unique design taste. Industry insiders predict that the prospect of Bodie Club will be more and more broad, bringing new high-quality experience life to elites.