Brainstorming session related

The new week is over again. It’s a bit late to summarize. I just got off the plane and arrived at the hotel in Shenyang. Let’s talk about the learning situation at work this week. The main gain this week is learning about brainstorming meetings. Because the previous brainstorming meeting was really bad, my leader gave me some study materials and asked me to study them specifically. Briefly describe your experience.

First of all, you need to understand the definition of brainstorming and what its main purpose is. The following is an excerpt from Wikipedia.

After this introduction, we discovered that brainstorming is actually about everyone coming up with ideas together. Then filter the collected ideas to finally find the information you want. So for brainstorming, I summarized the following key points.

There are four basic rules in brainstorming. Used to reduce group inhibition among members; thereby stimulate ideas; and enhance the overall creativity of the crowd.

Pursue quantity: This rule is a method of generating multiple differences, aiming to deal with theoretical issues in accordance with the principle that quantitative changes produce qualitative changes. The greater the number of hypotheses proposed, the greater the chance that a clever and effective approach will emerge.

No Criticism: Criticism of new ideas should be put aside during brainstorming sessions. Instead, participants focus their efforts on coming up with ideas and expanding on them, leaving criticism for a later critique phase. If comments are suppressed, attendees will feel free to come up with unusual ideas.

Promote unique ideas: If you want to have multiple and sophisticated ideas, you should promote unique ideas. These assumptions often arise from new perspectives or overlooked assumptions. This new way of thinking will lead to better ideas.

Synthesize and improve ideas: Multiple good ideas can often be combined into a better idea, just like the adage "1+1=3". The process of synthesis has been shown to stimulate constructive thinking.

Propose a topic: Before the brainstorming session, it is necessary to formulate a topic. The proposed topic must be clearly stated and cannot be too broad. It must fall on a clear question, such as "What functions are currently unavailable on mobile phones and that people need?" If the topic is too large, The moderator should break it into smaller parts and ask separate questions.

Prepare background information: Brainstorming background information is a letter provided to participants in the invitation letter to provide meeting background information; it includes the name, topic, date, time, and location of the meeting. The topic is described in the form of a question, and some assumptions are given as examples for reference. Background information should be distributed to participants in advance so they can think about the topic in advance. Background information includes software introduction PPT, software access address, and similar competitor products.

Select participants: The facilitator is responsible for forming a brainstorming expert group, consisting of some participants and a note taker. Generally speaking, it is more effective for a group to consist of 8-12 members. There are many different combinations, but the ones listed below are recommended. Several experienced members serve as the core of the project. Guests outside the several projects must be interested in the topic. A note-taker who records recommended ideas.

Prepare materials: The host should prepare things that may be needed during the brainstorming meeting, such as whiteboards, pens, sticky notes, etc.

A good brainstorming meeting is indispensable for the moderator to control the meeting process, such as promptly reminding participants when their behavior is outside the rules, helping participants explain, reporting on the meeting progress, etc. . I have summarized a few key points below:

After the meeting, the value of the brainstorming session does not arise immediately. The ideas collected at the meeting need to be screened to select more feasible solutions. Screening should follow the following points:

The above is my simple view of brainstorming sessions. We also made a mind map for the key points of the brainstorming meeting. Please participate. Thanks.