Performance target plan

Performance Target Plan 1

1. In September, Peking University Sales Department *** achieved sales of 4 units, including 2 Jiefang trucks. 1 JAC Heyue and 1 JAC Yueyue. Far from completing the sales tasks set by the company.

2. Conducted many market visits, especially continuous market visits in Yanji City, and received good results. After constant visits, one JAC Heyue unit was sold.

3. Several small car show activities were carried out in Yanji City this month, and small car show activities were held in Jindale Square, Rainbow Bridge Plaza, Arirang Food Court and other places. In particular, one JAC Yueyue was sold at the Arirang Food Festival Auto Show. Obvious results have been achieved.

4. Due to the Auto Expo being held this month, the number of customers entering the company's stores has dropped again, causing JAC's sales to continue to decline. However, due to the start of construction of the Yanji high-speed railway, the number of truck inquiries this month has increased significantly. However, first-level dealers in Changchun and other places compete with each other for customers, and the prices are reduced to low prices. There is basically no profit at all, which makes the company's sales volume liberated. There was also significant resistance.

5. Analyzing the main reason for the sluggish sales, I think it still lies in the image problem of the Peking University store. Many customers still don't know that our company operates the Jianghuai Automobile brand. We have submitted a design sample of the company's external image. We hope that the company leaders will approve it as soon as possible if they think it is feasible. If this continues, time waits for no one and we will lose many customers.

6. This month, the company’s commercial vehicle resources (JAC Yueyue, Ruiying, Heyue) and other resources are seriously insufficient, and the goods have never arrived, especially the Yueyue model, the time span is too long. Delay in getting the car will seriously affect sales. In addition, the company's dispatching process is chaotic and inventory control is declining, which also affects sales.

7. The company’s current activities are too few. Compared with the same period last year, the company’s auto shows, tours, city displays and other activities this year are basically absent, and the number of customer calls continues to decline. , the decomposed sales department lacks unity and centripetal force. These are problems that need to be solved urgently. If things go on like this, the company will inevitably suffer losses. Performance Target Plan 2

A good way to improve performance - product display, the boss of cosmetics stores, this little trick is a must-learn.

Display is very appropriate for silent promotion. Artistic display of goods can increase performance by 30%-50%. However, the display of most stores is not satisfactory, and the goods are unhygienic and untidy. , many products are scattered around, how can customers generate sales results when they see them without even thinking about understanding?

Product display is the main job of the salesperson. In addition to receiving customers, the salesperson is doing product display and understanding of the products. Remember the products. Many salespersons don’t know where the products are, so it is impossible to sell the products quickly. Artistic display is an important task that large cosmetics stores must do, and it is also a good way to effectively improve performance.

There is a famous business proverb in France: "Even fruits and vegetables should be displayed like a still life painting, because the beauty of the product can arouse consumers' desire to buy." Market terminal, To put it simply, it only contains three elements: products (gifts), booths (pop), and people. Therefore, terminal display will also include four aspects: product display, pop display, gift display, and personnel posture.

Product display is not only an art, but also a science. Product display communicates with customers through vision, using the product itself as the main key, using its shape, color, and performance to show the characteristics of the product to customers through the coordination of artistic display and environment, enhance the attractiveness of the product to customers, and deepen the customer experience. Knowledge of the product.

Teacher Tan said that the purpose of learning the store merchandise display course is to:

1. Shape the style of the store and counters

2. Highlight the main products

3. Add more products Charm

4. Inducing customers to visit

5. Creating a shopping atmosphere

The display of goods in terminal displays requires different display methods according to different channel stores. Product display in a specialty store mainly involves eight principles, namely: the principle of placing the main product in the main booth, the principle of convenient introduction, the vertical principle, the principle of similar groups, the principle of spacing, the principle of relevance, the principle of repeated sampling, and the full display in principle.

The purpose of product display is to capture the eyes, hands and hearts of consumers, to make the display vivid and enhance the atmosphere of the store (attracting eyeballs); to standardize and uniform the display to give people a professional feeling (grasp heart); classified display to facilitate consumers to find (catch the eye); contrastive display to facilitate consumers to experience and feel (grab the hand, catch the heart).

Pop display is the most easily overlooked detail by sales staff during terminal promotion. Pop is the abbreviation of English point of purchase, which means "selling point advertisement". Its main commercial purpose is to stimulate and guide consumption and activate the store atmosphere. Her forms include outdoor signs, display boards, window posters, in-store signboards, price lists, hanging flags, and even three-dimensional cartoon models, etc.

Commonly used pop is used for short-term promotions. Its form of expression is exaggerated, humorous, and strong in color. It can effectively attract customers' perspectives and arouse their desire to buy. It has been widely used as a low-cost and efficient advertising method. . Teacher Tan said that there is no difference in the display of pop in terminals in various channel stores, and it can mainly follow five major principles, namely: the principle of repetition and unity, the principle of symmetry, the principle of maximization, the principle of distinction, and the principle of simplicity.

The purpose of gifts is to increase the added value of the product and improve consumer satisfaction, thereby increasing the product transaction rate. Gifts are not just random add-ons. Gifts convey to consumers a reason why they must buy them. Teacher Tan Xiaofang said that the display of gifts is particularly important at the terminal, and the following four points should be paid attention to:

(1) Gifts need to be placed on the main channel, where they are most easily seen by consumers;

(2) Gifts need to be displayed jointly with pop, so that consumers can see the value and function of the gifts, and let the gifts learn to speak.

(3) Gifts should be stacked together with the products, so that customers can understand it at a glance, save the salesperson the trouble of explaining, and give customers an intuitive feeling.

(4) Gifts should be displayed as much as possible. Without affecting the line of sight and ensuring safety, gifts should be piled as high as possible.

In short, good product display in terminal stores will improve the brand image, make consumers ultimately trust it, and effectively improve the store's sales performance. Performance Target Plan 3

20xx is the first year that I entered your company and started sales work. Through the summary of the progress of various tasks some time ago, I fully realized my own shortcomings and summarized the current situation. As well as the practical problems that will exist in the future advertising revenue generation work, I plan to do the following in 20xx:

1. First of all, correct your work attitude.

Attitude determines height. Through reflection on last month’s work performance and combined with my own shortcomings, I will continue to strengthen my ideological construction in this year’s work, enhance overall awareness, enhance sense of responsibility, enhance team awareness, and have a perseverance and become more courageous with each setback. Mentality improves performance, and proactively accomplishes the work on point and implements it. I will do my best to reduce the pressure of leadership, and I will work hard to move from telemarketing, to one-handed attack, to manager.

2. Develop monthly and quarterly work plans.

Make full use of existing resources and do your best to develop the advertising market to the maximum extent. In view of the current limited number of our terminals, while striving for launch, we will also do more work to pave the way for the future market and strive to attract more customers with large investment volume and long-term investment to participate. Based on the growth in the number of terminals, we will adjust work strategies and develop new areas in a targeted manner.

1. In the first quarter, we will focus on paving the way for the market and promoting the market, expanding the company’s visibility and promoting the speed of notification. Because it is in the special period of the Double Festival, many units have completed their publicity plans, and the festival We will still be in a low period of advertising in the future. I will make full use of this time to supplement relevant knowledge and step up contact with customers in order to form a strong customer group. It is appropriate to look for smaller advertising clients to place ads in, but I expect that the other party will ask for a very low discount or to pay for the advertising fee in exchange for goods.

2. In the second quarter, due to the "May Day" and Labor Day, the advertising market will usher in a small peak period, and as the weather gradually turns hotter, summer drinks, Advertising for toiletries, anti-mosquito products, etc. will be developed as a focus.

3. The "National Day" and "Mid-Autumn Festival" double festivals in the third quarter will give the advertising market a good start in the second half of the year. Some products such as liquor, health products, and gifts will join the advertising ranks. Moreover, as the number of terminals installed by our company increases, some long-term customers with large investment volume can gradually penetrate in, fully preparing for the advertising war at the end of the year.

4. The advertising work at the end of the year is the peak period of the year. Coupled with our year-long terminal installation and customer promotion, I believe it is the busiest time for our advertising department. With the increase in the number of people getting married in winter, some wedding services and wedding supplies will also join the ranks of advertisements, and the advertising atmosphere of the Double Festival will also follow in this environment.

I will do a good job in customer development based on the actual situation and time characteristics, and adjust my work ideas in a timely manner according to market changes. Try to maximize your advertising quota!

3. Develop a study plan.

Doing market development requires constantly adjusting business ideas according to the changing market situation. Learning is very important for business personnel, because it is directly related to a business person’s ability to keep pace with the times. Pace and vitality in business. I will adjust my learning direction as needed to replenish new energy. Product knowledge, marketing knowledge, advertising strategies, data, media operation management and other related advertising knowledge are all things I need to master. Only by knowing myself and the enemy can I be able to win every battle (in this regard, I also hope that the company will give us support from business personnel).

The above are some of my ideas for 20xx. They may be very immature. I hope the leaders can correct me. The train runs fast because of the headband. I hope to get correct guidance and help from company leaders and department leaders. In 20xx, I will devote myself to work with a new mental state, study hard, and improve my work and business capabilities.

To sum up: every quarter, according to market demand, we will focus on making calls in various industries to improve work efficiency. Strive to sign 2 to 10 orders per month; as you become familiar with the work, the number of orders should be increased by 30% to 50% accordingly, so as to create profits for the company as much as possible to realize your own value. Performance Target Plan 4

1. Establish a hotel marketing and public relations communication network

One of the key tasks this year is to establish a complete file, sign orders for key customers, receive customers at meetings, and have Classify and file customers with development potential, record in detail the customer's unit, contact name, address, annual consumption amount and discounts given to the unit, etc., and establish and maintain relationships with government agencies, groups, enterprises, institutions, and businessmen. Business contacts with important customers such as people and families. In order to consolidate old customers and develop new customers, in addition to daily regular and irregular sales visits to customers, at the end of the year or major holidays and customer birthdays, we call and send messages, etc. The platform sends our best wishes to customers. This year, we plan to hold a large-scale customer appreciation liaison meeting at an appropriate time to strengthen emotional communication with customers and listen to their opinions.

2. Establish a flexible incentive marketing mechanism to expand the market and win customers

This year the marketing department will cooperate with the hotel's overall new marketing system to re-formulate and improve the annual sales tasks of the marketing department Plan and performance appraisal implementation details, increase the salary of marketing representatives, stimulate and mobilize the enthusiasm of marketing personnel.

Marketing representatives implement a work diary. Every working day, they must complete the second, third, and fourth work steps of visiting two new customers, three old customers, and four contact numbers. The completion status of monthly marketing tasks and Work diary to comprehensively assess marketing representatives.

Supervise marketing representatives to win over group and individual customers through various means, stabilize old customers, develop new customers, collect customer opinions and suggestions in a timely manner during visits, and provide feedback to relevant departments and the general manager's office. Emphasize the spirit, combine the salary payment of department managers and marketing representatives with the overall tasks of the entire department, emphasize mutual cooperation and help each other, and create a harmonious and positive working group.

3. Warm reception and considerate service

When receiving groups, meetings, and customers, we must provide full follow-up service, "round-the-clock" service, pay attention to service image and appearance, and be warm and thoughtful , provide special and targeted services to all types of customers to meet the spiritual and material needs of customers to the greatest extent. Prepare a conference activity questionnaire, solicit opinions from customers, understand customer needs, and adjust marketing plans in a timely manner.

4. Do a good job in market research and promotion planning

Regularly organize relevant department personnel to collect and understand information about the tourism industry, hotels, hotels and their corresponding industries, and master their operation management and Reception service trends provide the hotel general manager's office with comprehensive, true and timely information in order to make marketing decisions and flexible promotion plans.

5. Close cooperation and proactive coordination

Receive business integration work with other departments of the hotel and cooperate closely. According to the needs of customers, take the initiative to closely contact and cooperate with other departments of the hotel, Give full play to the hotel's overall marketing vitality and create optimal benefits.

Strengthen the relationship with relevant publicity news media and other units, make full use of various advertising forms to recommend and promote the hotel, strive to increase the hotel's visibility, and strive for the support and cooperation of these public units for the hotel's work.

In 20xx, under the correct leadership of the hotel leaders, the marketing department will strive to complete the annual sales tasks, pioneer and innovate, unite and work hard, and create a new image and new realm of the marketing department. Performance Target Plan 5

According to the company spirit, new and higher requirements have been put forward for the marketing work in the new year. The company has issued sales targets to the sales department. In order to conscientiously implement the spirit of the company's annual marketing work meeting, the sales department has decided to carry out work from the following aspects in the new year and strive to exceed the annual sales revenue of xx billion yuan. Achieve profits of xx billion yuan.

1. Sales target

Based on the sales target set by the boss at the company’s middle-level meeting, I personally set a target of 1. (This is based on the amount of tasks generally signed by manufacturers based on the years of store establishment) Maybe next year Guangben Concept and Honda's stock sales will expand the market share, so boldly set goals for Taiwan, high-quality products, and insurance targets. Promoted to ten thousand. Of course, the formulation of this specific goal also hopes that the business policy leaders of the manufacturers’ annual meeting can be combined with actual conditions and opinions from all aspects to formulate it. Among sales people, I will clarify my goals and propose them in a big way. Because clear sales goals are the company's phased struggle direction, and it increases pressure on sales staff to create motivation.

2. Sales strategy

Ideas determine the way out, and thoughts determine actions. Only correct sales strategy guidance can produce correct sales methods and achieve the set goals. Sales strategies are not static and must be implemented during execution. After a period of time, check whether the expected purpose has been achieved and whether the direction is correct, and periodic adjustments can be made.

1. Combine sales goals, sales goals, quality goals, insurance goals, plan marketing ideas, plan a variety of marketing plans, communicate with sales staff in a timely manner, and according to the sales tasks assigned by the company, assign tasks according to specific situations Broken down to monthly, weekly, and daily. Decompose the monthly, weekly, and daily sales targets to each salesperson, complete the sales tasks in each time period, and improve sales performance on the basis of completing the sales tasks

2. Sales Department Telephone Customer resources are not taken seriously. Prepare to carry out sales calls with dedicated reception, dedicated return visits, dedicated marketing, and telemarketing. This person does not participate in in-store sales. He is responsible for inviting customers who call to the store, and then commissions. The initial structure is related to the in-store reception of sales customers 5 : 5 points. This person works part-time, performing performance appraisals and tracking and entering levels of intended customers with three forms and one card.

3. Clarify the responsibilities of the sales department and establish an organizational chart. Sales assistants-sales consultants (among them, some are good at insurance and can lead insurance specialists, promote insurance, and handle loan transactions). OK, you can shoulder the loan (loan specialist)--sales car manager--sales settlement clerk, used car specialist,---sales back office--sales manager assistant (information clerk)--sales team leader (showroom supervisor)- ----Sales Manager (Supervisor)

Does the sales manager have the right to transfer positions according to the actual situation of internal personnel? Does he have the right to appoint and remove personnel?

3. Sales Department Construction and Management

1. Establish a sales team that is familiar with the business and relatively stable

All sales performance originates from having a good salesperson. A sales team with cohesiveness and cooperative spirit is the foundation of an enterprise. Building a harmonious and lethal team will be a major task in next year's work

2. Improve the sales system and establish A clear set of business management methods.

The purpose of improving the sales management system is to allow sales staff to exert their subjective initiative in their work, have a high sense of responsibility for their work, and improve their sense of ownership

3. Performance appraisal, The sales department is a team, and every sale is completed jointly by everyone, because performance cannot be used as the criterion alone. It should be assessed from the following aspects

(1) Attendance rate

(2) Business proficiency and completion. Business proficiency can reflect the knowledge level of sales personnel. This assessment can promote employee learning and innovation, and build the sales department into a learning team

(3) Work attitude, "attitude determines everything." If a person's ability is stronger, if it is too right or wrong, then the stronger the ability, the greater the danger. No matter how great your abilities are, they will not be beneficial to the company. On the contrary, they will become a black sheep.

(4) Training is a catalyst for employees’ long-term growth and a way to add financial value to the company. Absorbing and mastering training and applying it at work is also one of the indicators for measuring sales personnel.

(5)Completion of KPI indicators. For example, retention rate, test drive rate, transaction rate, etc.

4. Cultivate sales staff to find problems, summarize problems, and constantly improve their habits. Cultivate sales staff to find problems, summarize problems, and improve sales staff. Comprehensive quality, you can find problems at work, summarize problems and put forward your own opinions and suggestions, and your business capabilities have been raised to a new level

5. Establish sales in surrounding areas. Expanding over-the-counter sales

From today’s perspective, Suihua has set up secondary outlets in Anda, and Qi City has set up secondary outlets in Hailar, Inner Mongolia and other places, which has also cut off some of our customers in surrounding areas. Therefore, I suggest expanding sales outside the hall and increasing the visibility of our store.

The above is just a preliminary idea for the sales department in 20xx. It is not perfect and mature enough. The final plan is still for the boss to consider and make a decision.

I think the company’s development next year is inseparable from the overall quality of the entire company’s employees, the company’s guidelines, team building, improving execution standards, establishing a good sales team and having a A good working model and working environment are also the keys to work.