Makeover PSG announce new shirt sponsorship to replace Fly Emirates

Oopou Football Equipment Network News Paris Saint-Germain will end its 14-year jersey sponsorship agreement with Fly Emirates after this season, and will instead reach a new agreement with AccorHotels Group. The jerseys printed with the AccorHotels logo will It will officially appear in people's sight starting from the 2019-2020 season.

This will be the first time since the 2006-07 season that Fly Emirates will be absent from Paris Saint-Germain's jersey advertising. For those who like to watch football, the name Fly Emirates should be quite familiar. His name may appear on more than 75% of the football club jerseys around the world. Due to its clean and elegant design and modern font, Fly Emirates' logo has provided a good reference for many club jersey designs. But all this will become history with the emergence of ALL next summer.

“ALL” is Accor Live Limitless, Accor Live Limitless’ new lifestyle platform ALL (Accor Live Limitless). Accor is one of the largest hotel companies in the world. The French company is the dominant player in the European hotel industry. AccorHotels is a leading international tourism and lifestyle group. It has more than 4,800 hotels in 105 countries around the world. Its brands include: Raffles, Sofitel Legend, Fairmont, Sofitel, MGallery by Sofitel, Pullman, Swissotel, Grand Mercure, Sebel, Novotel, Mercure, Ibis and ibis Styles.

Shown in the picture is Jerome Rothen wearing the PSG jersey with Fly Emirates advertising for the first time. The cooperation between the two parties began in 2006.

It is expected that after the contract between Paris Saint-Germain and Fly Emirates expires in July 2019, Paris Saint-Germain will change the advertising on the front of the jersey from Fly Emirates to ALL. In fact, PSG has not announced any official news about this major partner signing. The news was released by AccorHotels, but specific details will be disclosed at a press conference on February 22. The move is expected to bring PSG at least €50 million per season.