How is the e-commerce platform made? Seek to analyze the case.

Taobao, Tmall, JD.COM and other e-commerce platforms, micro-e-commerce, small program e-commerce, e-commerce App, community e-commerce case analysis is as follows:

1, Taobao, Tmall, JD.COM and other platforms.

This is the earliest e-commerce model. Merchants can sell things online when they enter the platform. If you haven't done it before, companies are not encouraged to spend their energy on these platforms now. Because after opening a store, you will find that no one is consulting or placing an order at all. Because the dividend period of the platform has passed, giants have emerged in all major segments, and more than 90% of the traffic has been controlled through sales volume and cost. If new enterprises want to get ranking and exposure, they can only spend money on promotion, which is very expensive.

2. Micro-electronic commerce

In addition to Taobao, the micro-e-commerce model is displayed in the form of a web page in WeChat. At the beginning of WeChat's business, the main trading platform was micro-e-commerce. At present, the players in the field of micro-e-commerce mainly include: micro-store, Youzan and Wei Meng, all of which are micro-e-commerce platforms with cheap functions and high prices. At present, the main problem is to find the traffic by yourself, because most of them are the same, the user retention is poor, and the entrance is deep, so it is difficult to obtain users.

3. Small program e-commerce: Small programs rely on WeChat's traffic of 65.438+0 billion, and develop rapidly. However, in the field of e-commerce, small programs still face many problems: Function: Although small programs are optimized in loading speed, the overall function is still relatively small. Entrance: the entrance of small program e-commerce is too deep, and it is difficult for users to find it in the first time. Marketing: WeChat has very strict marketing control over small programs, and the ban is more serious.

4. E-commerce App: E-commerce Mall App, with the most abundant functions. All users can control and operate freely, and the business models that can be realized are rich and diverse, such as content e-commerce, distribution e-commerce, community e-commerce, shopping guide mall, takeaway mall, urban life circle and so on. In the past, the development cost of App was high, so e-commerce malls were mainly players of large enterprises, such as Xiaohongshu, Tiantian Xian, KFC and so on. However, with the development of development technology, I can make a new e-commerce App quickly by using the application park app production platform.

5. Community e-commerce

If you want to ask where the people in a vertical industry are most concentrated, the industry community is undoubtedly the best answer. The era of national social interaction, coupled with the recent popular fission marketing, has infinitely amplified the value of community operation. Tens of millions of great books are achieved through social fission. Community e-commerce has increased community operations in the e-commerce platform. At present, the new "Hundred Regiments War" is a fresh e-commerce in the community.