Traditional Culture Encyclopedia - Hotel reservation - research project
research project
1. Determine the investigation target.
According to different needs, the objectives of market research are different. It is necessary to investigate the development trend of macro market environment, especially the future development of the industry. When making marketing strategies, enterprises should investigate market demand, market competition, consumer buying behavior and marketing elements.
2. Design the investigation scheme
The design of the investigation scheme should include the requirements for the purpose, object, content, area, sampling, data collection and arrangement methods of the investigation.
3. Make investigation work plan.
The investigation work plan mainly includes organization and leadership, staffing, recruitment and training of interviewers, work progress, expense budget, etc.
4. Organize field investigation.
After the market survey preparation is completed, the questionnaire field survey is started, and the organization of the field survey should do a good job in two aspects. First, do a good job in organizing and leading the field investigation. Second, coordinate and control the field investigation.
5. collation and analysis of survey data
After the field investigation, the survey data will be sorted and analyzed, and the qualified questionnaires will be numbered uniformly to facilitate the statistics of the survey data. The statistics of survey data can be completed by Excel spreadsheet software. According to the requirements of the purpose of the investigation, the contents of the investigation can be comprehensively analyzed.
Step 6 write an investigation report
Writing an investigation report is the last task of the investigation, and the results of the investigation will be reflected in the final investigation report.
- Previous article:The collapse of Fujian Hotel
- Next article:Where can I find a custom manufacturer of hotel furniture?
- Related articles
- Xinxiang rainstorm 4 words composition, urgent, thank you!
- How to compensate for the bugs found in the restaurant?
- What movie is the "Stop calming down" emoticon?
- What is the surrounding environment of Boya Garden? Is life convenient?
- Go to the hotel for the New Year.
Over the past year, the epidemic has stopped everything related to "people", and various "travel bans" have trapped everyone who loves to travel. The aviation i
- You shouldn't miss the scenic spots in winter. Is Sakura Valley in Wuliangshan, Yunnan the earliest place to arrive in spring?
- How many minutes does it take to drive from Jiaxiulou in Guiyang to Yaduo Hotel?
- Send a copy to the literary circle of friends by the sea.
- Why is the competition in Korean entertainment industry so fierce?
- How many ID cards does the bid opening room need?