Marriott official announcement

Recently, Marriott Bonvoy, the travel program of Marriott International, released a surprise New Year short film "New Year's Eve", with talented actor Wang Yaoqing, bringing three segments to guests on the occasion of the Year of the Tiger. A meaningful little story about the New Year.

As the largest hotel group in the world, Marriott has more surprises than that. On the eve of the Americas Investment Summit (ALI) in Los Angeles, it officially announced room growth and signed hotel projects throughout 2021. As of the end of 2021, Marriott's global system has nearly 8,000 property projects and approximately 1.48 million rooms in 139 countries and regions, and has approximately 485,000 rooms under development planning. There are 599 management agreements signed globally in the 2021 period, representing approximately 92,000 rooms, and more than half of them are located outside the United States and Canada. During 2021, Marriott added more than 86,000 rooms to its total guest room base. At the same time, Marriott released the main trends affecting the development of the global hotel industry. These trends will help drive Marriott's growth in 2021 and are expected to drive the company's growth in the coming years.

Luxury brands remain strong

Travelers crave casual luxury travel experiences, seeking out iconic destinations and exploring unknown locations. Marriott's unparalleled portfolio of eight luxury hotel brands with 476 hotels in 69 countries and territories is well positioned to meet this need. In 2021, Marriott International signed 40 luxury hotel management agreements totaling more than 6,000 rooms.

You can find new ones in prime locations around the world, including Philadelphia (W Hotel), Nashville (W Hotel), Charlotte (JW Marriott), Bermuda (St. Regis Hotel) ), Paris (Bulgari Hotel), Rome (W Hotel), Maldives (Ritz-Carlton), Budapest (Luxury Collection Hotel) and Reykjavik (Edition).

W Philadelphia

Bulgari Hotel Paris

The Ritz-Carlton Malpes, Fari Islands

The Reykjavik EDITION

Marriott International continues to expand its luxury hotel business with its largest global hotel portfolio to date with nearly 50,000 rooms in this important, high-income segment. Marriott hotels are expected to open in 2022:

Mexico (St. Regis Resorts), Portugal (W Algarve), Australia (Melbourne Ritz-Carlton) and South Korea (JW Jeju Marriott Resort & Spa) More than 30 luxury hotels have been launched in other places. Marriott Hotels' industry-leading luxury portfolio enhances Marriott Hotels' capabilities and provides members around the world with a rich selection of experiences.

The Ritz-Carlton, Melbourne

The Ritz-Carlton Resort, Jiuzhaigou

JW Marriott Hotel Changsha Jianhongda

JW Marriott Hotel Xi'an Hairong

W Hotel Macau

Leisure demand remains strong

Leisure demand has led the recovery of the tourism industry, and this trend is expected to continue By 2022, as travelers continue to embrace hybrid travel, blending remote work with vacation and leisure. In the second quarter of 2021, room nights used for short leisure vacations have returned to pre-2019 levels. According to the World Travel & Tourism Council (WTTC), all signs indicate that this trend will continue. Marriott's industry-leading portfolio of resort brands includes more than 600 properties in beach, mountain and desert locations around the world that are in high demand and boast impressive average daily room rates.

Sanya Hongtang Bay Marriott Resort

Sanya Hongtang Bay Auchan Hotel, Autograph Collection

Sanya Yalong Bay Hazen Westin Resort

Qinhuangdao Marriott Resort

The rise of all-inclusive vacations

Consumer interest in the fast-growing all-inclusive resorts continues to grow. Marriott intends to capitalize on its recent strong momentum in this area, leveraging its proven brands to drive further growth in this important segment. Currently, Marriott International's comprehensive brand portfolio encompasses 28 properties with more than 8,000 rooms in the Caribbean, Mexico and Central America. In 2021, Marriott International signed 22 resort hotel agreements, including 20 Autograph Collection resort projects and the first Marriott-branded all-inclusive management agreement in North Africa.

Extended stay brands expand in popularity

The extended stay brand segment has always attracted leisure travelers, and with the increase in remote work and the convergence of business and leisure travel, the extended stay segment has continued to attract leisure travelers. Brands become more popular. Marriott International is a leader in extended-stay hotel brands and set the standard nearly 40 years ago with the launch of its Residence Inn brand. In 2021, the company accounted for 37% of room bookings in the United States and Canada. Marriott's Bonvoy extended-stay brands include Element, Residence Inn by Marriott and TownePlace Suites by Marriott, and include more than 1,400 hotels offering stays from a few nights to several weeks. Notable hotels expected to open in 2022 include Element Doha City Center, Residence Inn by Marriott The Hague City Center and TownePlace Suites Cape Canaveral Cocoa Beach.

New contract: Element Hotel, Nanshan District, Shenzhen

New contract: Element Hotel, Lishui Yintai

Brand franchise in project development

Franchising is an important driver of room growth in any given year. Marriott Hotels offers a rich and flexible platform with significant revenue synergies, cost savings opportunities and access to many of the company's programs and services, including the company's powerful Marriott Bonvoy loyalty program. Marriott added more than 18,000 franchise projects in 2021, accounting for 21% of the total openings. In addition, 27% of the guest rooms signed by franchises will be signed in 2021.

Momentum for joining the Marriott brand remains high due to the company's strong portfolio of soft brands, including Autograph Collection, The Luxury Collection and, in particular, Tribute Select Hotels. The brand's footprint in open hotels has grown nearly four-fold over the past five years. Additionally, the company's flexible, full-service conversion brand Marriott's Delta Hotels accounted for 9% of signed conversion transactions in 2021. Notable anticipated renovation projects in 2022 include the JW Marriott Hotel in Sao Paulo, Brazil, the Brix, Autograph Collection in Tobago, the Serangoon House, a Tribute Portfolio Hotel in Singapore, and the Delta Hotel City Center in Doha, Qatar.

Sanya Haitang Bay Moutai, a Luxury Collection Resort

In 2021, the company signed 256 agreements to add nearly 51,000 rooms in international markets outside the United States and Canada . As the company rapidly expands internationally, Marriott continues to enter new markets and provide travelers with more exciting destinations. In 2021, the company expanded to Antigua and Barbuda, Belize, Bermuda, Grenada, St. Lucia and Turks and Caicos. In 2022, the company expects to open markets in Albania and Honduras.

Aloft Shijiazhuang

Select-service brand development activities remain another key driver of growth, particularly internationally. The Marriott International Select brand consists of Courtyard, Fairfield, Four Points by Sheraton, Aloft, Moxy and other brands, which are increasingly attracting international attention.

In 2021, the company opened 107 select-service hotels in 107 countries. In China, selected brands further expand consumers’ travel experience and choices, bringing tourists diversified experiences in emerging destinations in China. It is worth noting that projects expected to open in 2022 include Yangjiang Hailing Island Element Hotel and Suzhou Center Moxy. In 2021, Fairfield continues to hold the "Michi No EKI" project in Japan, adding hotels in six key areas in four states in Japan.

Shenzhen Baoan Moxy Hotel

Xi'an City Center Moxy Hotel

Apartment residences soar

Marriott's branded residence business soared in 2021, with With the changes in people's lifestyles, people are becoming more and more keen on admiration and trust in brands. Marriott continues to lead the branded residential segment with nearly 190 projects under development or open across 14 brands globally.

The above picture information is supplemented by Mr. Hotel.

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