What are the procedures for opening a hotel chain?

Going deep into the market and understanding the market situation is a great strategy commonly used by military strategists to "know yourself and know yourself, and win every battle." Shopping malls are like battlefields, so are hotel operations. Only by fully understanding the market situation and according to our own reality can we be in an invincible position in the business world. First of all, we should investigate the local economic development, people's consumption level, consumption habits, the number of permanent residents, the situation of foreign and floating population and other market dynamics on which the development of the hotel industry depends. At the same time, I went to local peers to investigate and collect some information about the development and operation of local industries, so as to provide the strongest basis for my own planning and development. The collection of this information can mainly take ordinary social surveys; Cooperate with relevant news media to interview; Go to some local hotels with similar scale projects that they are going to operate, and get first-hand information as consumers. At the same time, refer to some related information, such as news materials, population, government policies, local tourism information and other original materials reported by local economic trends. These will be the main factors that directly affect the hotel management, and also the important basis for the next business planning.

Second, the market positioning

According to the collected market data, combined with their intended investment budget, local geographical location and geographical conditions, the hotel's geographical location, grade, scale, business projects and a series of specific situations are positioned in the market. Because only by defining your own market positioning can you make the most accurate feasibility plan according to your actual situation and achieve a targeted goal. Of course, this step must be implemented according to the investment plan of the board of directors and submitted to the board of directors for discussion before it can be realized.

Third, the operation planning

Planning is the key to the feasibility of the operation, so this step is particularly important. When the market positioning is determined, we can analyze the possible advantages and disadvantages in the future operation according to the hotel's geographical location, conditions and facilities, and formulate relevant business plans and marketing strategies. According to the scale and investment planning of the hotel, budget the initial investment cost and allocate the investment to each corresponding specific project (as detailed as possible). At the same time, make specific business plans for each business project to be operated in the future (including business mode, business cost, business characteristics, required personnel, organizational structure, how much turnover and operating profit can be obtained, and other necessary external conditions, etc.). ). Determine your own management philosophy and phased development goals. Make specific plans for the needs of personnel and other aspects. And draw up the time schedule, predict the future business prospects, list the future business benefits in detail, and calculate the monthly net profit. Because of the importance of this step, we can make several plans of different planners or planning companies, and then choose the best one or adopt the best one.

Fourth, demonstrate the planning scheme.

When the specific plan is released, it shall be submitted to the board of directors (or the project investment department authorized by the board of directors) for discussion, and its feasibility shall be analyzed, and the planning person in charge shall make relevant defense on the planning plan. After the approval of the board of directors

"Push" to the market, conduct market research again according to the actual situation in the planning, and demonstrate the feasibility of the planning again from the actual market.

Try to match the planning with the actual situation to ensure foolproof. If conditions permit, you can also invite peer elites to participate in the discussion and demonstration.

Five, determine the specific operation plan, start the overall preparation.

After the planning scheme is finalized, it can be said that it is both the end and the beginning of preparation. Because the plan is determined, it is equivalent to determining the direction and strategy of hotel management and development. Everything has been booked and is waiting to be completed step by step. But the real substantive preparation has just begun, and the implementation of specific work directly affects whether the specific plan can be implemented and whether the plans and wishes can be realized.

The first stage is mainly directional preparation and engineering preparation. At this stage, it is required that the general manager, supervision engineer, head of administrative personnel, main senior managers of sales department, finance and procurement and other related senior managers begin to be in place. The main work is to determine the project bidding scheme and attract engineering companies to bid for the project; Purchase office equipment; Preparation before social relations communication; The work schedule has been arranged; Start the planning of related systems; The preparation of the business department; The personnel department plans to recruit relevant personnel according to the staffing situation of each department.

As soon as the bidding scheme comes out, you can choose qualified bidding engineering companies to participate in the bidding procedures such as design and quotation. At the same time, in the design process, business departments put forward reasonable engineering requirements according to their own business needs. Then based on the principle of low price and high quality, choose the best construction unit to sign the contract.

First, join the Alumni Association and wish you success.

VI. Engineering Construction

Engineering is the preparation for a major project. After signing the contract, the preparatory work began to enter a tense stage. At this time, a certain number of security, logistics and engineering personnel are needed to do a good job in security, on-site management and logistics. In this process, the main work is the supervision of the project; The formulation of various systems (such as management rules, staffing, wage standards, etc.). ); The department determines the accurate staffing of the department, starts the relevant work preparation, and summarizes the relevant work to the administrative personnel department; All departments plan business facilities and business supplies other than the required projects, and cooperate with the general office and the purchasing department to find quotations from relevant suppliers.

Seven, internal facilities purchase, personnel recruitment

According to the actual progress of the project construction and the scheduled opening time, one and a half months before the scheduled completion date of the project, determine the specifications and quantities of internal facilities and business supplies, basically order from relevant suppliers, sign a supply contract, and determine the delivery date.

40 days before the planned completion date, it is required to improve all rules and regulations, and all management personnel are in place. Unify the thoughts and business philosophy of all hotel managers.