Strategic Vision of Senyuan Furniture Group

The rise and growth of Senyuan witnessed the vigorous development of China furniture industry. As the leading enterprise of hotel furniture, Senyuan has won the only China well-known trademark in this field in China and become the second seven-star hotel furniture supplier in the world. After successfully entering the domestic civil market, Senyuan's vision and strategy have attracted more and more attention and interest.

Senyuan's development vision: committed to building boutique hotel furniture and becoming the first choice supplier of top hotel furniture in the world; In the field of civil products, Senyuan brand series products lead the trend and have high visibility and reputation; Realize collectivization, large-scale and standardized operation, realize a win-win situation for customers, employees and company shareholders, and become an enterprise with great social influence and strong sense of social responsibility.

Specific to the medium-term strategic planning: strive for progress in stability and enhance the scale advantage of enterprises.

(1) Expand production scale and realize scale advantage. Senyuan Group has two production bases in Quanzhou, Fujian and Songgang, Shenzhen, covering an area of 200 mu and a workshop area of 230,000 square meters. Within five years, the company will build a 50,000-square-meter headquarters building in Dongguan, covering an area of 400 mu. The production capacity of this base is conservatively estimated to be 800 million, and the products will mainly be hotels and civil furniture. At the same time, continue to optimize the production capacity of Shenzhen Songgang base, reaching about 200 million vehicles. With the strong support of the local government, the Quanzhou production base in Fujian will further expand its production scale, and the company will purchase 65,438+0,000 mu of land for plant construction again. After the equipment and personnel are gradually put in place, the annual output value of the base is expected to reach more than 2 billion.

(2) Capital expansion to build high-quality listed companies. While expanding the production scale and upgrading the hardware, the board of directors of Senyuan Group reached a consensus after many consultations: the company will rely on the existing platform, strive to be listed on the domestic main board in about four years, and then enter the relevant high-speed growth industrial fields through the capital market. Through mergers and acquisitions, holding and other means, improve the industrial chain and enrich the product line, so that Senyuan will become a cross-industry and multinational high-quality listed company.

(3) Continuous innovation, shaping a benign corporate culture, and cohesive internal strength. The company will continue to introduce high-end talents, promote enterprise information construction, and continue to invest in product, marketing and management innovation, so that the company can accumulate strong internal strength that is sustainable and efficient. In the fields of hotel furniture, civil furniture and export, it has become an industry benchmark.