Promotion scheme with the theme of Spring Festival

Promotion scheme with the theme of Spring Festival

In order to ensure the smooth progress of activities, it is often necessary to make an excellent activity plan in advance. The activity plan is a written plan made after detailed analysis and research on each step of specific activities to be carried out. So what is an excellent activity plan? The following is the promotion plan with the theme of Spring Festival that I collected for you. Welcome to reading. I hope you will like it.

Promotion scheme with the theme of Spring Festival 1 I. Purpose of the event:

Take advantage of the Spring Festival promotion to complete the sales tasks set by the company during the Spring Festival.

Second, the theme of the event:

"Welcome the Spring Festival, Send Tea Gifts"

Third, the activity time:

20xx year1October 18-20xx February 13

Four. Location:

The company's direct stores, specialty stores and franchisees are all over the country.

Verb (short for verb) Sales target:

The distribution part is 4 million; Direct store 3 million.

Activity of intransitive verbs

1, Spring Festival gift

2. Promote new products

Execute instructions:

(1) The design style of the Spring Festival gift dress is mainly red and gold, highlighting the visual level, artistic perception and festive celebration.

(2) The packaging of new promotional products is mainly made of ordinary materials, and the design style is mainly based on traditional festivals in China.

(3) Spring Festival gift products and new promotional items must be put on the shelves on June 65438+ 10/day of 20xx.

(4) Each store of Spring Festival gifts and new promotional items needs to set up a gift area and a special price area for centralized display and sales.

(5) All relevant departments must reasonably grasp the time schedule, successfully complete the design, production, assembly and distribution, and ensure the normal progress of activities.

(6) The ordering time of all the above new products starts from the beginning of 20xx year 65438+ 10 and ends on October 30th.

3. Promotion activities

(1) Gift delivery: During the event, the first three customers who come to the store every day will receive a "small gift for the Year of the Tiger". The quantity is limited while stocks last.

(2) Family feedback: During the activity, customers will spend the whole audience at one time:

A, 800 yuan arrived, and 380 yuan sent a piece of purple sand with the value of "appreciating the ancient meaning".

B, over 2500 yuan, give a piece of purple sand worth 800 yuan.

C, over 5,800 yuan, give a piece of "Today's Full House" purple sand worth 1600 yuan.

D, when the price reaches 10000 yuan, send a piece of purple sand worth 2800 yuan.

Execute instructions:

(1) The above gifts must be printed with the company logo, which is exquisite in appearance and connotative to stimulate customers' consumption upgrade.

(2) "Small gifts for the Year of the Tiger" and "appreciating the ancient meaning" purple sand need to be made into small packages for the Year of the Tiger.

(3) The purple sand of "Yuhu Tea Rhyme" and "Yuzunming Pot" should be equipped with corresponding certificates and handbags.

(4) The "Golden Palace" purple sand needs to design the corresponding packaging box.

(5) Consumers who are not independent brands of the Company do not enjoy the above gifts.

4. Franchise store support

(1) Promotional product support:

A. Franchisees issue 1 set of promotional items, with a one-time order of more than 20,000 yuan, 2 sets of 40,000 yuan, based on 20,000 yuan, and so on.

B. Each store will distribute 50 "small gifts for the Year of the Tiger", and the rest will be purchased from the company by franchisees.

(2) Support for advertising products:

A. Two posters in the store are distributed in all stores.

B, each store sends out 20 flags.

C. Each store distributes 200 leaflets.

execution instruction

(1) The 1 set of promotional products distributed by franchisees includes four pieces, namely 1 piece of appreciating ancient purple sand, 65,438 pieces of imperial tea rhyme, 65,438 pieces of golden palace and 65,438 pieces of imperial purple sand. More franchisees need to buy from the company.

(2) The final interpretation right of this activity belongs to the Operation Department.

Seven, publicity methods

1, printed publicity

(1) mainly includes in-store posters, flags and leaflets.

(2) Printing 300 posters, 3,000 banners and 20,000 leaflets.

2. Online publicity

(1) The company's website and online shopping mall set up a special promotion area for the Spring Festival, uploading promotional activities and comprehensively displaying all gifts.

(2) The company's website and the homepage of the online mall make flash pictures for Spring Festival promotion and link them to the promotion area.

3. Mass SMS sending: During the event, Internet companies sent 500,000 promotional SMS messages for the Spring Festival three times.

Eight. Implementation of activities

1. After receiving the plan, each department head will submit the specific implementation plan and detailed rules related to the work of the department to the company leaders in concise written form within two days before implementation. All work must be ready before 20xx65438+February 3 1. Any unreasonable delay affecting the overall process of the activity will be handled in accordance with the relevant regulations of the company.

2. During the activity, all the shop assistants were neatly dressed, full of energy and smiling to welcome guests.

3. During the activity, every store will hold tea performances, visitors' tasting, promotion introduction, gift promotion, new product recommendation and other activities every day.

During the activity, every shop hangs Chinese knots to decorate the festive atmosphere.

5. During the activity, the personnel administrative department should do a good job in logistics support.

6. The financial department should establish control measures and special account summary for various promotional activities to provide data support for future promotional activities.

7. During the activity, all departments should actively cooperate with each other, support each other, and go all out to achieve the sales target for the Spring Festival.

Nine, the cost budget (advertising products)

Promotion plan with the theme of Spring Festival 2 1. Spring Festival package: many benefits and many surprises.

1. Catering: 600 yuan/table, including service charge, only 1, 2, 17 floor restaurant.

2. Guest room: 160 yuan/room, including breakfast and service charge.

3. Entertainment: Free private room for 5 hours12: 30-17: 30; Give away the goods in the private room for 3 hours 17:30-02:00, with consumable value 128 yuan, including service charge.

Second, the guest room:

1.From 30th to 23rd February15th, 20 special rooms will be offered every day, 180 yuan/room, including breakfast and service.

2. On February 8-14, everyone who stays in Ronghua Room will get a beautiful gift.

Third, catering:

1, the New Year's Eve dinner of "Chicken Lucky" was specially launched:

577 yuan/table, 677 yuan/table, 877 yuan/table

Book a New Year's Eve dinner in advance, and send a "rich and auspicious jiaozi" and a "family photo".

Reservation hotline: XXX

2. The banquet hall on the second floor launched the Spring Festival package:

Friends party banquet: 699 yuan/table

Happy time after dinner: 799 yuan/table.

Rich and auspicious banquet: 899 yuan/table

Fourth, warm service, sunshine entertainment

1 and the ballroom on the third floor of XXX hotel, equipped with first-class audio equipment and professional DJ technicians, can accommodate 50- 100 people. It is the best place for class reunion, birthday party and small dance, with a 50% discount during the Spring Festival.

2, cigarette counters gather hundreds of best-selling cigarettes at home and abroad, with complete varieties and moderate prices, which is the first choice for holiday gifts.

3. Tea ceremony bar will give you a 30% discount on tea, which can provide tea storage service.

Verb (abbreviation for verb) Valentine's Day: Sweet Valentine's Day candlelight package

"Valentine's Day Candlelight Package" 360 yuan includes food and beverage: 200 yuan, room 160 yuan, no service charge, room includes two breakfasts.

If you book one week in advance, you can order a song for free on Linyi Radio.

If you book three days in advance, you will get a beautiful box of chocolates.