What's the name of the poster advertisement? What is a POP advertisement?

What is the professional name of the large landscape star drawings posted on the wall? Poster open classification: movies, nouns and posters are also called "posters" or "posters". It belongs to outdoor advertising and is distributed in streets, theaters, exhibitions, business districts, stations, docks, parks and other public places. Street art is also called "instant" abroad. Compared with other advertisements, posters have the characteristics of large screen, wide content, rich artistic expression and strong foresight. Poster is a very common form of poster, which is often used in movies, plays, competitions, cultural performances and other activities. The nature, organizer, time and place of the event should usually be clearly written in the poster. Posters should be concise in language and beautiful in form. The Origin of Movie Posters1895 65438+On February 28th, the Lumiere brothers in France showed the short film "The Train Has Arrived" to 35 audiences in a restaurant in Paris. At that time, the poster named "Lumiere Movie" was probably the first movie poster in the world. Early movie posters were purely for the advertising purpose of the first movie. Just like most of the posters in the store now, they are hand-painted, which is commonly known as hand-painted movie posters. Original works are rare. The original posters of the early Hollywood famous films Gone with the Wind, Breakfast at Tiffany's and Casablanca are all hand-painted, with exquisite pictures, which still have high artistic value. With the popularization of movies and the progress of movie poster production technology, movie posters themselves have become an art with appreciation and collection value because of their exquisite pictures, unique expression techniques and rich cultural connotations. However, foreign poster collectors generally only collect original movie posters. Of course, their front page and front edition are favored because of their scarcity and great appreciation potential. Film posters and other film derivative products can be divided into two categories: the first category is used for advertising promotion, and its products are often marked with the word "ForPromotion", which are mainly used as advertisements of film companies, cinema posters, audience gifts and so on. The first category of products cannot be used for sale. The second category is available for sale. The movie posters, postcards, key rings, souvenir cards, mugs and T-shirts you saw in Shanghai are all derivatives of movies. Movies and their derivatives have long been a kind of culture, which has influenced generations and entered the lives of thousands of people in Qian Qian. Nowadays, most movie posters have beautiful pictures. Even the poster of the same movie, different versions in different countries will have different expressions, which may highlight different themes. An ordinary movie poster has only one or two pages, while a best-selling blockbuster may have dozens of pages. The poster of Titanic movie should be the poster with the most pages at present. Reference: What is a POP advertisement? Popular advertising is one of many forms of advertising. It is the abbreviation of English POINTOFPURCHSEADVERTISING, which means to buy some advertisements, or POP advertising for short. It can be roughly divided into four types: first, hanging POP advertisements; The second is the price card and display card of goods; Third, combine popular advertisements with commodities; Fourth, large-scale booth POP advertising. The concept of POP advertising has two concepts: broad and narrow. It refers to all advertisements placed in commercial spaces, places of purchase, around and inside retail stores and commodity display places, which belong to POP advertisements. Such as: store plaque, store decoration and window, inflatable advertisements hanging outside the store, banners, store interior decoration, furnishings, poster advertisements, service descriptions, advertising publications distributed in the store, advertising performances, broadcasts, videos, electronic billboards, advertisements, etc. In a narrow sense, the concept of POP advertising only refers to exhibition counters set up in shopping places and retail stores, as well as advertising media that can promote commodity sales by hanging, placing and displaying around commodities. POP advertising originated from advertisements in American supermarkets and self-service stores. From 65438 to 0939, the American POP Advertising Association was formally established, and since then, POP advertising has gained a formal status. Since 1930s, POP advertisements have frequently appeared in supermarkets, chain stores and other self-occupied stores, so they have been paid more and more attention by business circles. After the 1960s, the supermarket, a self-service sales method, gradually expanded from the United States to all parts of the world. Therefore, POP advertisements are also spread all over the world. POP advertisement is just a title, but in terms of its form, in ancient China, the wine gourd, wine flag, cover and banner hanging outside the hotel can be described as the originator of POP advertisement. POP advertising has the functions of informing new products, arousing consumers' purchasing consciousness, replacing sales staff, creating sales atmosphere and enhancing corporate image, so it has strong applicability. POP advertisement is a form of advertisement, which is used to remind consumers to buy when selling in stores. Its effectiveness and practicability have been generally accepted by merchants and become a special landscape for decorating shopping malls. What is the name of the advertisement on the door? It's called a poster, and it's also called a poster, but if it's subdivided, the poster will focus on words, and there will be more words, and the poster will focus on pictures. "Poster" is interpreted according to its meaning, "moving" is to guide attention, and "posting" is to post, that is, "posting for attracting attention". The English name of the poster is "poster", which means a notice displayed in public places in the Oxford English Dictionary. In the advertising dictionary published by "International Textbook Publishing Company" in London, posters refer to printed advertisements posted on cardboard, walls, large wooden boards or vehicles, or displayed in other ways. It is the main form of outdoor advertising and one of the oldest forms of advertising. Some people interpret the meaning of posters according to their root structure and anecdotes, and think that posters are converted from "posts", which means posts, so posters refer to all notices posted on posts. Posters have another name in China, and no Chinese dictionary has given a special explanation to the word "poster". However, it is said that during the Qing Dynasty, foreigners parked foreign goods on seagoing ships at the coastal wharf in China, and put up posters in conspicuous places along the wharf to promote their own goods. Coastal citizens call this poster a poster. If this development continues, all posters with similar purposes and other information will be called "posters" in the future. I hope it will help you to supplement your brain attributes: your name is high-gloss plastic advertisement, which emphasizes its production and materials and should belong to the field of decoration. The reason why it is called a poster or a poster that emphasizes its function and role is that it belongs to the field of advertising.