How to correctly apply the Introduction to Hotel Management in modern hotel management

How the hotel management theory applies the rapidly developing information technology to the hotel management system forces the hotel industry to explore new marketing models to adapt to the new forms of development. However, the great potential brought by the Internet has made the Internet quickly become the most effective marketing tool for hotels, which is called "network click, unlimited business opportunities". In the information age, how to "network" hotel guests puts forward new requirements for current hotel managers. Doing this well will definitely bring profound revolutionary influence to the hotel industry. For the hotel industry, which is suffering from the impact of the financial turmoil, the competition for survival is becoming more and more fierce, and the single and repeated means of competition can no longer meet the needs of guests. The development and progress of information technology make the Internet, a super "big network", ubiquitous. It not only promotes the rapid growth of tourism, but also accelerates the renewal of tourists' consumption concepts and behaviors. This requires hotel operators to think about problems with the marketing model of the information age to ensure a continuous and rich source of tourists. 1, use the hotel management system 1. Intelligent management system The intelligent management system implemented in the hotel refers to the management system that provides quality services to customers in all aspects. The traditional way of management and service is manual operation. With the intervention of information technology. Hotels can make full use of automation and intelligent technology to provide satisfactory services to their guests quickly and efficiently. Drawing lessons from various hotel systems at home and abroad, a perfect service mode of intelligent hotel management system can be described as: (1) After the customer confirms the reservation online, the hotel internal system automatically generates data records. When guests enter the hotel, the intelligent management system automatically displays the service items reserved by everyone. Guests only need to go through the formalities, they can get the room card and enter the room to have a rest. (2) Inside the guest room, the control panel on the bedside table has curtain buttons, which can automatically open and close curtains and lamps, control indoor light, and a service button is directly connected to the butler center, which is convenient for guests to call at any time. (3) During the stay in the hotel, guests can sign the bill in any department of the hotel with their room cards. All kinds of expenses are accurately summarized into the guest's account in the system through the electronic card. (4) Reduce the error rate. For example, the service staff of Lido Hotel can sense whether the guest is in the room according to the infrared security fire monitoring system installed in the room without knocking on the door, which saves the time of the guest, reduces the anchoring error rate of the fee and reduces the labor cost of the hotel. (5) When dining, guests can use the automatic management system to order food and check out. For example, in Shangdao Cafe, when guests enter the restaurant, there is no need to call a waiter. You can directly press the "Order" button on the automatic sensor on the desk. Attendants wearing electronic watch sensors will serve the guests in the corresponding seats. When you need to check out, just press the "Check Out" button. The waiter will come to serve him immediately, which improves the service efficiency.

(6) When the guest leaves the hotel, the front desk can learn all kinds of information about the guest through the money order generated by the system, including the guest source, consumption items and some special requirements of the guest, so as to better provide better service for the guest to stay in the hotel next time.