The core theme of Shanghai Shimao Co., Ltd.

Focus 1: QFII Awkwardness, New Shanghai, Shanghai, SSE 180_, Real Estate, Stock Finance, Stock Brokerage, Yangtze River Delta and Margin Trading.

Point 2: Business scope: industrial investment, comprehensive real estate development, company trademark franchise, hotel management, property management, knitwear, clothing, shoes and hats, daily necessities, leather products, toys, watches and glasses, photographic equipment, stationery, Wujinjiaodian, daily chemicals, building decoration materials, furniture, metal materials, electronic products, office supplies, machinery and equipment, handicrafts, beverages and food. The company, together with Shimao Real Estate and Shimao International, are three listed companies under Shimao Group, mainly developing residential projects with a scale of less than 200,000 square meters and commercial real estate projects with a scale of less than 654.38+10,000 square meters; With its own development experience and professional ability in the field of high-end real estate development, it has the ranks of domestic first-line developers.

Point 3: Unique development and profit model The company adopts the business model of combining renting, selling and self-management and the development model of giving consideration to short-term and medium-and long-term performance, that is, the "7/3 model", that is, in commercial projects, 70% is used for sales and 30% is used for holding. In the year of 20 10, the company realized the contract signing amount of 543 10/00000 yuan and the contract signing area of 329,300 square meters, both of which increased substantially year-on-year.

Point 4: The urban complex represents the comprehensive utilization of the practical functions of land, and meets the one-stop demand of modern people for office, leisure, even tourism and life by mixing the functions of residence, office, commerce, leisure and tourism in a city. The company plans to focus on developing complex projects in "suitable urban areas". Up to now, the company has laid out 2 1 urban complex projects in the Yangtze River Delta and Bohai Bay 16 large and medium-sized cities, with a commercial real estate land reserve of nearly 8 million square meters.

Point 5: Land purchasing and storage is 20 1 1 year/1month. In order to increase the land reserve and enhance the ability of sustainable development, the company took 1 1 3 yuan on October 28th, 95.8. The plot ratio 1.0- 1.7, and the planned total construction area is about 48 1 1,000 square meters.

Sixth point: Cinema investment Since the appearance of Shaoxing Shimao International Studios in May 2065438 1, Yantai Shimao Fashion Happy Studios, Suzhou Shimao International Studios and Kunshan Shimao Fashion Happy Studios have successively opened. Up to now, there are four Shimao cinemas that have been opened, with 38 screens and more than 5,500 seats. By 20 1 1, there will be no less than 10 cinemas and 75 screens, including Wuhu, Xuzhou, Xianyang, Fuzhou and Shenyang. Several of them have drawn up the opening schedule, and built more than 500 screens in five years, which has entered the forefront of domestic cinema enterprises. It is estimated that the cinema sector will reach 206,544.

Point 7: Department Store Commercial Company: In the first half of 20 10, Shenyang Shimao Department Store and Fuzhou Shimao Department Store opened with business areas of 23,600 square meters and16,800 square meters respectively. In 20 10, the company opened four stores in Shenyang, Fuzhou, Yantai and Wuhu, with a total construction area of 65,438+05 square meters, and officially joined the international market. The company plans to have five department stores by 20 1 1. Although Shimao Department Store has just started, its annual business area will exceed 230,000 square meters in 201/kloc-0, which is equivalent to a quarter of the industry leader Parkson Group. It is planned to open about 20 stores nationwide within five years. In 20 1 1, the flagship store was built in Sanlitun, Beijing, with a construction area of 80,000 square meters.

Point 8: Enter the Children's Paradise Industry Company 20 10 1 1 Enter the Children's Paradise Industry. The first children's indoor theme park "Shitianle Music City" opened in Fuzhou Shimao Department Store, and the second chain brand merchant also settled in Yantai Shimao Department Store on 12. Shi Tian Leyin Music City is an entertainment center suitable for children aged 0- 12. With the continuous advancement of the company's projects, it is estimated that 30 stores will be opened nationwide by the end of 20 12, and the number of stores will reach 10 in 201year. We are also considering opening stores in Shanghai and Beijing, which are under negotiation.

Point 9: Holding the property management company. In February of 20 10, the area of operating property under construction exceeded 100000 square meters, including squares, department stores, cinemas and children's parks, and the proportion of holding property accounted for 30% of the total project. Among them, Shimao Plaza is positioned as a high-end theme business, which is expected to reach 20 165438+. They are Shanghai Shimao Shangdu, Shaoxing Shimao Plaza, Suzhou Shimao Plaza, Kunshan Shimao Plaza and Xuzhou Shimao Plaza. Changshu Shimao Plaza is planned to open 20 1 1. By then, the property area of the square will reach 482,000 square meters.

Point 10: The participating securities firms invested 49.36 million yuan to hold 36.08 million shares of Haitong Securities (600837).

Point 1 1: The actual controllers of Xu Rongmao Company are Xu Rongmao and Xu Rongmao->; 57.83% Shimao Real Estate Holding Company-> Feng Ying International Company-> 47.67% Shimao shares. According to the Hurun Rich List 20 10 released in June, 20 10, Xu Rongmao's family ranked 10 in China's rich list with assets of 33 billion yuan.

Twelfth point: the second largest shareholder increased its holdings. On August 7, 2065,438+02 and September 3, 2065,438+02, Shanghai Shimao Enterprise Development Co., Ltd., the second largest shareholder of the company, increased its holdings through the securities trading system of Shanghai Stock Exchange, with the number of holdings being 65,438+000,000 shares and 65,438+080,000 shares respectively. Before this increase, Shimao Enterprise held 239,249,474 shares of the company's unrestricted shares, accounting for 20.44% of the company's total issued shares; After this increase, Shimao Enterprise holds 239,529,474 shares of the company's unrestricted shares, accounting for 20.46% of the company's total issued shares. Shimao enterprise intends to continue to increase its shareholding in the secondary market in its own name or through concerted action within the next 12 months (from August, 2065438 17), and the cumulative shareholding ratio shall not exceed 2% of the total issued shares of the company (including the increased shares).