Who knows the historical background of Sheraton Hotel? The more detailed, the better.

Sheraton is the brand of Starwood Hotels Group. Fortune 500 enterprise resort management group. Now (March 2006), Starwood Group is looking for the acquisition or joint opportunities of Asian hotel brands. After the successful acquisition of Amy on August 25, 2005, Starwood Hotels Group. Resort group is looking for Asian brand hotels to acquire. It is planned to acquire or unite an Asian high-end brand hotel with outstanding performance in China or Indian market. Starwood's acquisition of Amy lasted four years. ErnestHenderson, the founder of Sheraton, was born in Sushu Town, not far from Boston, USA, on March 7th, 1987. Mr. Henderson 1933 started to enter the hotel industry. Sheraton is one of the two earliest hotels of Sheraton Hotel Company. 1937 founded Sheraton Hotel Company, and 1939 began to use the unified name Sheraton. It was not until 1957, 20 years after the establishment of Sheraton Company, that the first hotel was really built. Since 1963, Sheraton has more than 700 hotels in more than 80 countries. Sheraton is strict in site selection, mainly choosing attractive metropolises and resorts. In the accommodation and casino industries, Starwood Group has a strong brand awareness in major markets around the world and is in a leading position in pricing. Starwood hotels have a good geographical location, mainly distributed in big cities and resorts. The group's hotel site selection criteria are: the development history of this area shows that the demand for full-service luxury and high-end hotels in this area is huge and growing, and the space available for building hotel venues is limited, so the cost of developing this space is quite high. The scale of Starwood Hotel strongly supports its core marketing and reservation system. Starwood hotels focus on luxury and high-end market segments, while its brands focus on different secondary markets in this market. Starwood hotels also occupy an important position in the casino industry. It mainly manages this business through Caesar brand. Sheraton Hotel provides a home away from home service for leisure and holiday travelers. Starwood Hotels Group. Resort International Group, formerly known as Starwood Lodging Trust/Starwood Lodging Corp., had 65,438+0,996 hotels, 65,438+0,000 rooms and an annual income of 385.3 million US dollars. From 65438 to 0998, Starwood completed the renaming and acquisition of ITT Group and Westin Hotel, which had a considerable impact on its development. Starwood is famous for its luxurious hotels. Our brands include St. The Regess, Luxury Select, Westin, Sheraton, Four Points and W Hotel. Franchising 4 1.8%, entrusted management 28.5%, management with capital and others 29.7%. In July 2005, the American Hotel magazine published the statistical data of 2004. Starwood (NYSE: HOT) ranks eighth with 733 hotels and 230,667 rooms. Ranked 8th in 2003, with 738 hotels and 229,247 rooms. Entered the China market on 1983, with 19 hotels in China and 17 hotels under construction. Hotels in China have capital entrustment operation, franchise operation and selective operation. Hotels in China are located in metropolises and famous tourist cities, including Beijing and Tianjin, Guilin, Xi, Wuxi, Nanjing, Suzhou and Sanya. On February 7th, 2003, at 65438, Sheraton Management Company signed a contract with Dayun International Plaza to open a shop in Changsha. The five-star Sheraton Dayun International Hotel is scheduled to be completed in 2006. On March 2 1 2004, Sheraton Hotels Group officially signed a contract with Greater China International (Shenzhen) Co., Ltd., and the hotel part of Greater China International Exchange Plaza was managed by Sheraton Hotels Group, which made the largest single building in China with a building area of over 300,000 square meters enter the substantive start-up stage and will be fully put into use in 2005.

Greater China International Trade Plaza is world-class in terms of space, facade design, curtain wall, elevators, air conditioning equipment, including the first helipad in the central area, and the hardware of buildings and projects. The purpose is to build a super-class platform for multinational enterprises and Fortune 500 enterprises to enter the market. On July 10, Starwood Group was approved to recruit the Assistant Manager of Sheraton Sanya Resort through CCTV Economic Channel "Absolute Challenge". On July 13, the symposium of Hainan Tourist Hotel was held in Yantai International Hotel. Mr. Nardini, General Manager of Sheraton Sanya Resort Hotel, delivered a welcome speech. There is no theoretical trace. At the end of 2004, Sheraton signed a contract with Changsha Store. On May 2, 2005, Xinjiang Taihao Industrial Development Co., Ltd. signed the Sheraton Urumqi Hotel Agreement with Sheraton Overseas Management Company, and the Sheraton Urumqi Hotel will open on May 0, 2006. This project invested and developed by Taihao Industry in Xinjiang includes hotels, shopping malls and writing rooms. The total scale of the project is more than 200,000 square meters, with a total investment of more than 800 million yuan. 10 10/0/day, Sheraton Hot Spring Resort Hotel was put into trial operation, covering an area of over 70,000 square meters, with a building area of over 50,000 square meters and 347 guest rooms, with an investment of 420 million yuan. Construction began in March 2004. 65438+February 10, Sheraton Haikou Hot Spring Resort Hotel opened. China Huaneng Group invested 420 million yuan to build a five-star resort hotel with 34 1 room. In March 2006, Sheraton Shenzhen Futian Hotel was put into trial operation, with an investment of 400 million yuan and a construction area of 60,000 square meters. On March 13, Tianhe City Group (formerly Tianmao Group) signed a contract with Starwood Hotels Group. Holiday International Group is the West Tower Hotel of Sheraton Guangzhou Tianhe City, with 450 rooms. It is planned to open at the end of 2008. This is the first time that Sheraton Starwood has landed in Guangzhou. Las Vegas Sands will reach an agreement with Starwood Hotels Group to build a Sheraton Hotel and a St. The Regess Hotel in Macau. In 2007, the Sheraton Changshu Hotel, invested and built by Changshu Yukun Real Estate Investment Company, opened with 340 rooms. In 2008, another Sheraton five-star hotel opened in Pudong, Shanghai. Henderson died on 1 September 6, 967, but his Ten Commandments remain in the world:1. Don't abuse his power and ask for special treatment. If you don't resist, you will be addicted to it. Don't accept gifts from people who want something from you. Mary Kennedy should make every effort to decorate Sheraton Hotel. MaryKennedy stood out from the eight decoration masters through a decoration competition. Since then, she has been employed by Sheraton Hotel Company as the general manager of hotel room, restaurant and lobby decoration. T cancel the confirmed reservation. Don't give orders to subordinates until they fully understand the exact purpose of the orders. 6. The advantage of running a small hotel may be the taboo of managing a big hotel. 7. In order to make a deal, you must not squeeze the last drop of blood from the other side. 8. Cold dishes are not suitable. 9. Decision-making depends on facts, calculations and knowledge. Don't rush to blame your subordinates for their mistakes. In the actual operation of Sheraton Company, Mr. Henderson should also have certain management skills: 1. Emphasize responsibility and diligence. 2. Pay attention to the guests' supervision and evaluation of hotel service quality. All hotel services and food should be cost-effective. 4. Adjust the supply market with floating prices. 5. Promote enterprise development through competition. 6. Emphasize management by objectives. As for the promotion strategy, Sheraton Hotel Company uses advertisements, personnel promotions, price concessions, the establishment of international clubs and special activities to provide convenient and thoughtful services to customers by using the entertainment facilities in the hotel company. Among the numerous promotion methods of Sheraton Hotel Company, two are the innovations of international hotel industry. First, establish international clubs to attract high-end markets and encourage them to stay in hotels frequently; The second is to open Sheraton Tower to provide special services, thus strengthening Sheraton's image as a luxury hotel in the world. At that time, the five-star Hua Ting Hotel of Shanghai Hua Ting Group was managed by Sheraton, and Sheraton's tourist source system brought 30% consumption to 20% of the guests transported by Hua Ting Hotel.

Since the second management fee after the expiration of the management period has not been put in place, Hua Ting Hotel began to be managed by Zhong Min himself.