What is the operation process of the hotel sales department?

The management content of modern hotels is quite different from traditional management. Not only the business projects include banquet and conference services outside guest rooms and restaurants, but also the product projects are constantly innovating, even in terms of software and hardware equipment and service quality, we must constantly strive to innovate and excel. In addition, hotels have their own strengths in business promotion, and they are constantly innovating in the planning of sales strategies and the implementation of sales activities.

1. Job responsibilities

(1) Under the leadership of general manager and marketing director, be responsible for hotel market development, customer organization and hotel room sales.

(2) keep abreast of domestic and international tourism market trends, regularly analyze market trends, characteristics and development trends, draw up marketing plans, and organize their implementation after being approved by superiors.

(3) Keep close contact with customers at home and abroad, understand market supply and demand, customers' intentions and needs, actively participate in tourism promotion activities at home and abroad, establish long-term and stable good cooperative relations with customers in various regions, and constantly explore new markets and new customers.

(4) Visit customers frequently, solicit customers' opinions, analyze sales trends, put forward improvement plans according to market changes, master the hotel's marketing policies, and improve the average hotel price and market share.

(5) Coordinate departmental relations, strengthen horizontal communication, and cooperate with reception and sales.

(6) Reasonably allocate and use the internal staff of the department, mobilize the enthusiasm of employees, and continuously improve the work efficiency and business level of employees.

2. Job requirements

(1) ideology and morality

A strong sense of professionalism, responsibility, social skills and hospitality.

(2) Be conscientious and responsible in work, pay attention to investigation and study, be good at capturing information, be brave in pioneering, take risks and be willing to take responsibility.

(3) the style is rigorous and realistic, set an example and do not seek personal gain.

④ Keep the business secrets of the hotel.

(2) Knowledge level

① Professional management knowledge

Familiar with hotel sales and hotel management, master the theoretical knowledge of tourism economics, tourism psychology and public relations. Grasp the dynamics, characteristics and development trend of the tourism market, and be familiar with the communication channels with various departments. Understand the competitive means, price level, customer status and customer demand of each hotel. Familiar with the etiquette and etiquette of foreign-related work.

② Knowledge of policies and regulations

Familiar with national and hotel regulations and policies on sales price control and industrial and commercial management. Master the principles and policies of hotel external sales, understand the tourism laws and regulations of major tourist countries, and be familiar with the contract law and related tourism laws and regulations.

③ Other knowledge

Familiar with the characteristics of hotel products, understand the dependence of hotel industry and the variability of tourist market demand, and understand the economy, politics, history and customs of major tourist countries.

(3) Ability to work

① Ability of analysis and judgment

According to the general principles and policies of the hotel's external sales and the general manager, formulate the sales strategy, and put forward the sales plan suitable for the hotel according to the market situation and the changes of customers, and put forward the sales measures for specific customer markets in a targeted manner to ensure the best room occupancy rate and income of the hotel.

(2) Develop innovative ability

According to the changes in the tourism market, constantly consolidate the traditional market and tourists; Actively develop new markets and new customers, put forward new ideas and suggestions conducive to hotel sales, and develop multi-level marketing channels.

③ Ability of organization and coordination

Effectively organize and mobilize the enthusiasm and creativity of department employees, and actively carry out sales work; Be able to coordinate the relationship between the relevant departments of the hotel and properly solve the problems in the work and business. Be able to maintain good communication and exchange with relevant business departments and gain the trust and understanding of customers.

④ Business execution ability

According to the general policy of hotel management, actively carry out publicity and promotion work, make a realistic analysis of the changes in the market and tourists, put forward feasible sales plans, and supervise and ensure the implementation of hotel sales plans. Strong control ability and individual guidance ability.

⑤ Social activity ability

Have strong social skills, be good at market research and information communication, be able to talk with people at different levels on various occasions, be able to satisfactorily solve customers' requirements, gain customers' trust, and win the support and help of all parties concerned.

⑥ Ability to express words.

Be able to draft the business report and sales plan of the sales department, draft the management system and working procedures of the department, and write special reports and work summaries.

Proficient in one or two foreign languages, can skillfully use foreign languages for conversation, negotiation and business work, and can read relevant business letters and materials.

(4) Education, experience, training and physical fitness

① Education: College degree or above.

② Experience: More than five years experience in front desk or sales.

③ Training: After the post qualification training, I obtained the Post Training Certificate.

④ Physical quality: dignified appearance, high spirits and strong physique.