Management strategy of chain hotels

Today, with the rapid changes in the market environment and institutional environment of the hotel industry, hotel managers must consider these questions: Is the consumption pattern of the tourism market changing? Is the government's industrial policy beneficial to me? What are the development strategies and market strategies of alternative and complementary manufacturers? What is the development goal of my enterprise in two years, five years or even longer? What other resources are needed? Wait a minute. Thinking and answering these questions will lead the focus of hotel management in China to shift from strategy to strategy. Strategic management behavior is becoming common sense and routine, and strategic management behavior has become a watershed for entrepreneurs. Without strategic management, hotel enterprises in China may have a temporary prosperity, but they cannot guarantee their long-term stable growth, nor can they guarantee the benign operation of human resources and marketing network.

Develop transnational operation

Judging from the development of international hotel groups, collectivization and internationalization are highly related, and internationalization is related to the flow of tourists. Does China Hotel Group want to operate internationally? I think the answer is yes, the key is how to do it. I think it is mainly integration, learning and innovation. That is, we should integrate into the international division of labor system of multinational tourism enterprise groups, give full play to our comparative advantages, learn from the successful business operation and internal management mode of international hotel groups, give full play to the cultural wisdom of China people, and combine the changes of domestic tourism market and outbound tourism market to carry out continuous institutional innovation and technological innovation. It can be said that with the development and expansion of China citizens' outbound tourism market, it is entirely possible for China hotel industry to take a more advanced transnational operation form and occupy a place in the process of hotel globalization.

Compound hotel building

Compound hotel group is a group organism formed by hotel group and other hotel groups or non-hotel enterprise groups through asset integration, legal person shareholding, personnel dispatch and market contract in the market. There is no relationship between domination and domination, but a relationship of mutual cooperation and support. For China Hotel Group, in the new century, we should seek industrial interaction with civil aviation industry, transportation industry and real estate industry through securities, funds, finance and other market platforms, or hold shares with each other, or form a strategic alliance, or * * * form an industrial cluster with the help of the network, so as to accelerate the growth and development of hotel group in the process of industrial interaction.