Traditional Culture Encyclopedia - Hotel reservation - What to pay attention to when displaying canned beer in supermarkets with uneven shelves
What to pay attention to when displaying canned beer in supermarkets with uneven shelves
Golden position display principles: The area where the shelves are about 120 to 160 centimeters above the ground, the pile heads, end shelves, and adjacent aisle areas should display high-profit products, seasonal products, or special offers that need to be displayed prominently. The principle of coordinating display volume with sales volume and purchasing volume is based on the principle of price center line to guide display, adjust product structure and purchase; ensure shelf space and scale advantages of main products, and reduce the impact of substitute products on main products. Shelf display specifications clearly face customers (measures): the front of the product (the side with clear product names, rich patterns, and rich colors) should be upright or adjusted according to different heights so that the front faces the customer; the orientation should be consistent and divided into lines: the same product The orientation of each display surface should be consistent. The dividing line between two adjacent products should be clear at a glance, and it is strictly prohibited to cross and mix; the front end of the displayed products and the left and right boundaries should be in a straight line.
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