What are the preferential activities of Hyatt Wechat Mall Hotel in 2020?

Details of the event Hyatt Regency has launched WeChat Mall. There will be some preferential activities for booking now. Friends in need can buy directly. The following is an introduction to the activity. Generally speaking, the activity is cost-effective and worth buying.

The activity introduced Hyatt made a big news. They launched Hyatt WeChat Mall on WeChat, which is a collection of WeChat online malls for all its products.

You can book a calendar room, you can buy a pre-sale room coupon, you can buy a pre-sale meal coupon, and you can also book a coupon online.

Moreover, all products enjoy the same points and accumulated valid room nights of Hyatt Tiandi members, which means that the reservation of Hyatt Wechat Mall has SNP!

At the same time, because it is officially on sale, even if it is a package room coupon, there will be upgrades and treatment for global guests. So do adventurers.

In addition, like all other room coupon products, all room coupon packages are irrevocable, refundable at any time and non-refundable after the deadline.

In Hyatt's micro mall, you can book a calendar room, a pre-sale package and an online reservation. The most important thing is that these reserved areas all have SNP. This is the first in the industry.

The real purpose of Hyatt's move is to let its hotels take the packages previously supplied to Ctrip and Flying Pig to WeChat Mall for sale.

There is no need to take the goods of Ctrip and Flying Pig off the shelves, we can sell them together at the same price. Because my WeChat Mall has points, I can also accumulate room nights and extra discounts, and finally it is not difficult to attract consumers.

Save at least 10% OTA channel commission for its hotels. Although there is a cost for its hotels to pay SNP, it is at least much lower than 10%. To say the least, there is another sales channel. Why not?

For OTA, there seems to be no way to counter measures. Although these packages are insured, there will be regulations that cannot be sold at the same price or at a low price in other channels.

But it is natural that people sell at the same price through their own official channels. When the water is full, it will overflow, and when the moon is full, it will lose money. OTA will not be too overbearing.

Over time, Hyatt's room coupon package on OTA will slowly move to its own micro-mall. Some explosions in the future will naturally start from the micro mall.

Consumers will be more willing to go to Hyatt's micro mall to buy because of SNP and extra red envelopes. This is a benign positive cycle, and this business model can work.

At the same time, the details of the event are also equipped with red envelopes, which means higher cost performance. At present, WeChat Mall has two online activities:

1) WeChat Mall comes with its own discount.

More than 2000 minus 100

More than 3000 minus 180

More than 5000 MINUS 400

2) You can get a red envelope when you enter the store.

They are 100 minus 10 and 500 minus 20 respectively.

However, Hyatt's micro mall has just been launched, and all the cost-effective packages on OTA have not been synchronized.

Next, the most important thing for them is to spread the pre-sale packages of their hotels to major OTAs in the official WeChat mall.

Not exclusive, just the same price.

Turning OTA 10% channel commission into SNP for consumers, Hyatt is not worried about what consumers will choose next, at least those who are sensitive to points and members will come back.

I think this is no problem, the business logic works and the model works.

Hyatt's WeChat Mall must be collected. Next time you see the hotel package you want to buy on OTA, you may wish to find it on Hyatt's WeChat Mall. The price is the same, but there are SNP and membership upgrades.