How to do hotel network marketing?

Generally speaking, there are many distribution channels for hotel online marketing, such as:

The hotel builds its own website, which costs several thousand yuan and tens of thousands of yuan, and lets the guests know through search engines and other promotional means. Therefore, hotels should establish their own online marketing reservation system according to their own strength and needs.

Secondly, cooperate with well-known online marketing platforms, such as booking alliance, Tongcheng, 5 1766, etc. , expand publicity and popularity by becoming a member. After registering information on these platforms, many members will browse. Potential guests can clearly understand the facilities, room rates, geographical location, traffic landmarks, etc. of member hotels, which is very convenient to provide guidance for them to choose hotels.

Thirdly, cooperate with a series of life consultation and search platforms such as Cool News, Word of Mouth and Train Time. And provide humanized service information through member comments to attract guests' attention. Many marketing functions are free.

Finally, Tianya community, local forums and a series of forums and community cooperation have attracted the attention of individuals and facilitated the marketing of hotels.

IT can be seen that through the integration of IT technology, hotel marketing management is systematized, which effectively reduces costs, improves management efficiency and saves labor costs. Secondly, online marketing operates around the clock 7*24 hours, so customers can know the hotel details in time and intuitively through the network, which is very convenient and humanized. In addition, on the one hand, the hotel establishes its image through online marketing, on the other hand, it extends its services to guests and increases the added value of hotel services.

In short, more convenient and humanized network marketing not only gives consumers the best service experience, but also cultivates a good hotel network consumption market, so that every member hotel has been more fully displayed and promoted.