Pixian County Tourism Advantages and Disadvantages

The advantages and disadvantages of Pixian tourism are as follows:

1. Brand advantage. With the continuous development of rural tourism in Pixian County, many brand images have been created. Pixian County is famous for being the birthplace of farmhouse tourism in China, the most beautiful eco-tourism destination, the hometown of Chinese bonsai, and a small leisure town in China. Moreover, these brand images of Pixian County have attracted many government officials and foreign delegations to visit, and the brand effect has been continuously enhanced.

2. Resource advantages, Pixian County has many famous attractions, such as the village with blooming flowers, the Nongke Village famous for its unwalled park, and the Mama Farm famous for Provence. Sandaoyan, known as the most beautiful water town, has historical sites such as the Juanchen Site, Tangchang Confucian Temple, and Wangcong Temple. In addition, there are also scenic spots such as the Sichuan Cuisine Museum, Luyeyuan, and Tianfu Rose Valley. It has special products such as Shu embroidery, Pixian watercress, and azalea. There are folk festivals such as singing competitions, dragon boat races, duck catching, temple fairs, and water splashing festivals.

3. Disadvantages. In recent years, Pixian County has mainly formed a rural tourism development model based on farmhouse entertainment. Eating farmhouse meals, living in farmhouses, tasting rural food, and enjoying the beautiful countryside have become the main tourism activities. Although farmhouses have become a feature of Pixian County's development of rural tourism, it has failed to make full use of its own resource advantages to develop other rural tourism products, resulting in a single product that lacks innovation and cultural connotation. The industrial structure of Pixian County, which mainly focuses on the farmhouse tourism model, is relatively simple in terms of accommodation, shopping, entertainment and other aspects. The supporting facilities need to be improved, and the unique elements of food, accommodation, transportation, shopping and entertainment tourism are not obvious. For example, in terms of accommodation and reception facilities, Pixian County mainly consists of rural hotels and farmhouses, and lacks some boutique hotels and theme hotels. In terms of shopping, there is a lack of agricultural products, handicrafts and tourist souvenirs with local characteristics and cultural connotations.