Excuse me, how to increase room income?

1, control the proportion and price of long private rooms.

Long-term guests are a relatively stable source of income for hotel rooms, and we should protect these customers. But the price of long private rooms is much lower than the retail price, so the more the better. Its proportion should be properly controlled. For example, when it is sold at a price higher than the whole house cost price 10%-20%, its share shall not exceed 30% of the total number of houses. Once it is exceeded, the threshold for new entrants should be raised. The proportion of OTA guests should be reasonable.

OTA has become an important way of hotel room sales, but it is a double-edged sword. On the one hand, it is conducive to the improvement of hotel room sales and rental rate; On the other hand, due to the three-point commission, the already limited profit margin will be further compressed. Therefore, the hotel should keep the guests from OTA channel in an appropriate proportion, as a supplement to agreement customers, member customers and individual customers, and actively do a good job of transforming into its own members.

2. Develop a targeted special offer strategy.

First of all, it is necessary to clarify the significance of the hotel's special room. Hotels offer special rooms, not only to sell more rooms to increase income, but also to increase influence and popularity. We can take advantage of the east wind of group buying to launch group buying, launch morning rooms for surrounding night consumption places such as bathing and amusement, and launch hourly rooms and lunch break rooms for office buildings, businesses, stations and docks around the hotel.

However, we should pay attention to the formulation and launch of these special products, and we must take into account the protection of the original room price system of the hotel to avoid the impact on the original price. For example, in the process of making online group purchase products, the price will be very low because of the restriction of online agreement discount, and with the commission, the profit will be basically zero or negative. Therefore, when pushing group purchase products, we should limit the time, strictly control the housing shortage or peak season, or take measures to limit specific rooms, such as taking windowless rooms or corner rooms that are difficult to sell at ordinary times as the first choice.

Another form of special sales is the sale of Weifang. The so-called weifang is a room that can't be sold that day or is difficult to sell because of its own problems. According to the principle of maximizing benefits, rooms that have not been sold or reserved by afternoon 10 can be designated as tail rooms, and the prices of such rooms should generally be set between normal room prices and early morning room prices.

3. Multi-channel and multi-way promotion

For OTA rooms, group purchases, hourly rooms, tail rooms and morning rooms, more consideration is given to improving the social awareness of hotel guests. Specific measures can be publicized through websites, distributed leaflets, posters and LED screen subtitles in a targeted manner, and disseminated through media advertisements, WeChat and Weibo. When doing this work, we should pay attention to the advantages of the hotel's characteristic products, do not exaggerate them too much, and seek truth from facts, so as to play a positive role in the hotel's target customer base.

3. Effectively avoid guests guessing.

Whether it is a long-term guest, an online guest or a special room, the direct negative impact on the hotel is the price reduction. Price reduction will not only lower the average income, but also directly affect the image of the hotel. Too low house prices will make long-term guests feel psychologically unbalanced and reduce their sense of identity and loyalty to the hotel.

Another disadvantage brought by room sale is to cultivate the rent-seeking psychology of guests and let them constantly look for opportunities to enter at low prices. In the process of weighing, guests often compress their time to a point infinitely close to the final decision. In this game process, hotels should seize the three main aspects: limiting the lowest price, limiting the number of special rooms and limiting the shortest time limit, so as to take the initiative.

Furthermore, the lowest price should not only consider the impact of special rooms on hotel awareness, but also consider the interests of long-term customers such as maintenance agreement customers and members. Some special rooms should be launched within a limited time according to the hotel operation, and the front office and sales staff are required to control and adjust the sales of the above rooms at any time. For example, the sales of morning rooms, tail rooms and hourly rooms are handled under the condition that advance booking is not allowed, and the guests come to the store in person and sell immediately.

4. Turn popularity into reputation.

Long-term rental rooms, special rooms, online booking rooms, etc. Everyone has one thing in common, that is, low prices bring high occupancy rate, but the quality of house prices and service cannot be reduced. On the contrary, we should pay more attention to the consumer experience of such products by customer groups, and pay more attention to maintenance and follow-up visits, so as to enhance the reputation of the hotel and form a virtuous circle with price increases.