What is the relationship between the direct selling mode of e-commerce and the membership management of seven-day chain hotels?

Under the direct selling mode of e-commerce, Seven Days Hotel Chain directly sells rooms to consumers through its official website, mobile phone client and other channels. In this process, seven-day hotel chains need to identify and confirm the identity of consumers in order to provide them with more personalized services.

Therefore, it is necessary to establish a perfect membership management system, record consumers' information through membership cards and membership points, and provide different preferential policies and services according to different needs of consumers. Through membership management system, the hotel can get a lot of user data, including information such as users' consumption habits and preferences. These data can be used as important reference materials for hotels to formulate marketing strategies, help hotels better understand the needs of consumers, formulate targeted promotional activities and attract more customers.