Traditional Culture Encyclopedia - Hotel reservation - Which one is better, Vientiane City or Wanda?
Which one is better, Vientiane City or Wanda?
Vientiane City is of high quality. The grade positioning of Vientiane City and Wanda is different. Vientiane City is usually positioned as a mid-to-high-end city, mainly located in first-tier cities or regional central cities, providing diversified retail, catering and entertainment services, and has high brand awareness and international first-tier brands. Wanda Plaza is positioned as mid-range, mainly located in second- and third-tier cities, as well as the suburbs of first-tier cities. It focuses on one-stop shopping, leisure and entertainment services and family consumption. The brands are relatively affordable, including Wanda's own brands and fast fashion brands. Vientiane City: Positioning: mid-to-high-end shopping mall, even becoming a local landmark mall. Geographical location: Mainly located in the core areas of first- or second-tier domestic cities. Business format: retail, catering, entertainment ratio is about 65:20:15. Brand: Owns international first-line brands, such as LV, Gucci, Prada, etc. Supporting facilities: usually equipped with five-star hotels, Grade A office buildings and high-end residences. Wanda Plaza: Positioning: Mid-range market, especially in third-tier cities, occupying a leading position. Geographical location: Mainly located in areas with larger populations and less competition in second- and third-tier cities, or in the suburbs of first-tier cities. Business format: The entertainment and catering business accounts for a large proportion, and may reach 80% in the future. Brand: Brands are relatively affordable, such as Zara, Hamp; M, Uniqlo, etc. Supporting facilities: including Golden Street, mid-range residences, general office buildings, etc. Vientiane City is higher in grade than Wanda Plaza, mainly reflected in its brand positioning, geographical location and supporting facilities. Vientiane City focuses more on retail and high-end consumption, while Wanda Plaza focuses on family consumption and leisure and entertainment. The two are different in market positioning and service content.
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