Benxi Hongyu electrics Samsung

Cui Zhicheng, President of Samsung galaxy

Why did you exclusively visit Benxi Hongyu Electric Appliance (I)?

Hongyu Electric Appliance is an important partner of Samsung Electronics.

165438+1On the afternoon of October 25th, Cui Zhicheng, global CEO of Samsung galaxy, and his party visited Benxi Hongyu Electric Appliances for the first time.

Wang Fuquan, Vice Mayor of Benxi City, met with Cui Zhicheng. Cui Zhicheng and his party carefully inspected Hongyu's Samsung store and Samsung electronics store, and spoke highly of Hongyu's career development and market prospects.

Hongyu Electric Appliance Co., Ltd. is the flagship chain enterprise of household appliances industry in Liaoning Province. Long-term cooperation with more than 500 brand manufacturers at home and abroad, exclusive agent 100 brand marketing and after-sales service. Benxi has a market share of more than 40% in household appliances and is the largest partner of Samsung galaxy in Benxi.

165438+1At the beginning of October, Wang Xiufen, director of operations of Hongyu Electric Appliances, was invited to visit Samsung headquarters in South Korea to inspect the actual operation of Samsung Electronics in South Korea, and was received by the leaders of Samsung Group.

At present, Hongyu Electric has opened the only official Samsung store in Benxi on the first floor of the main store in front of the station, selling TVs, refrigerators, washing machines, mobile phones, laptops and digital products. On the first floor of the headquarters, there are professional shopping malls and counters for Samsung mobile phones, digital cameras, refrigerators, washing machines, computers and televisions; on the second floor, there is a boutique ice washing city; on the fifth floor, there is a computer city; and on the sixth floor, there is a boutique TV city.

Benxi is an important strategic market for Samsung Electronics in Liaoning. Cui Zhicheng and his party flew from South Korea to Shenyang by chartered flight. The first stop when they got off the plane was an exclusive interview with Benxi Hongyu Electric. Cui Zhicheng and his party inspected the global market this year, and personally inspected the terminal market of Samsung Electronics in Benxi Hongyu, in order to further grasp the actual market in China, plan the market strategy and expand the sales plan of various products in China in the next stage.

The TV, refrigerator, washing machine, freezer, mobile phone, digital photo, computer, air conditioner, kitchen utensils and small household appliances sold by Hongyu Electric have always occupied a leading position in the home appliance market. Its sales volume and market share are above 40%. Hongyu commodity specialization has always been at the forefront of the industry, ranking first in terms of specialization. Hongyu includes domestic and joint venture first-line mainstream famous brands. In recent years, Hongyu has invested heavily in the renovation of stores in the depressed home appliance market. Established the largest home appliance boutique city in the province with an area of over 10000 square meters, and gathered many first-class brand goods at home and abroad.

In terms of management system and mechanism, Hongyu earnestly studied the modern management experience of Yamada, Wal-Mart, Suning and Haier in China, combined with the reality, and was brave in innovation, forming a unique Hongyu management model. Recruit all kinds of outstanding talents from the society and constantly improve the management level of enterprises.

China's economy has been severely impacted by the international financial crisis. Deshun Wang, the chairman of the company, has the courage to assume social responsibilities, preferring the company to lose money and insisting on "no layoffs, no capital reduction and no bankruptcy", which has made valuable contributions to ensuring employees' income and social stability.

As a young entrepreneur, Deshun Wang's efforts and contributions for many years have been recognized by the society, and he has successively won the honorary titles of the third national outstanding young entrepreneur, provincial outstanding young entrepreneur, Benxi model worker, Benxi Socialism with Chinese characteristics outstanding builder, Benxi top ten outstanding young people, Benxi top ten public welfare stars, Benxi top ten outstanding young entrepreneurs and Benxi top ten migrant entrepreneurs. This is the social recognition of entrepreneurs recognized by Cui Zhicheng!

This time, Cui Zhicheng made a special trip to China to visit Hongyu Electric Appliances for the first time, and went to Shenyang to inspect the Samsung Electronics Store of Xinglong Family. I flew back to Samsung headquarters in South Korea that night.