How to build a business hotel

The most basic need is a good executive general manager and a good professional manager. This is our own team, plus some self-taught hotel management books, so we can learn slowly, understand slowly and verify the case in practice.

The quickest way is to hire a management company to locate the hotel according to its scale and business philosophy.

1, customer development and management (customer development steps, newly developed customer report, customer area division, customer relationship management, customer status division, monthly old customer situation analysis, customer satisfaction research, customer value research, customer hierarchical management, after-sales service telephone interview, customer sales collection analysis)

2. Integrate hotel rooms, catering and entertainment products, and launch VIP card plan, guest room and hotel consumption reward system, executive floor promotion plan, customer recharge card implementation plan, Mid-Autumn moon cake production and sales plan, network marketing plan, Ctrip reservation network cooperation plan, two-way reservation cooperation plan with Hangzhou XX Hotel, hotel food festival plan, all-staff marketing plan, customer association plan and so on.

2, product promotion (basic operating procedures, advertisement operation process, public relations activities, holiday promotion plan).

3. Market survey once a month (once a quarter) (specify at least 5 forms for each form):

Basic market survey (room rate, catering fee, dishes, room opening rate, average house price, catering attendance rate, per capita consumption, comparative analysis of dishes, ordering rate, etc.). )

Competitor survey (competitor's market performance, competitor's comprehensive situation, competitor's room situation, competitor's catering situation, competitor's entertainment facilities situation)

Consumer survey (basic situation of consumers, lifestyle of consumers, consumption behaviors and patterns of teams and meetings, and analysis of the reasons why one-off consumers transfer their goals)