I am a junior majoring in English and want to teach myself hotel management. What do I need to prepare?

After more than ten years in the business, looking back on the hotel management books that inspired me the most and benefited me the most, the following eight books should be counted. However, I always feel that "Kung Fu is beyond poetry". As a hotelier, the most important knowledge must come from practical work. At the same time, we should understand that "management is interlinked". If you want to learn marketing, kotler's Principles of Marketing may be more useful than any hotel marketing book on the market at present.

Classic of modern hotel management

If you plan to engage in hotel management, this is an ideal introductory textbook. This book expounds the basic concepts and management methods of hotel management, with concise content and prominent points. Professor He Jianmin, the author of this book, studied abroad and worked in the Marriott Hotel in Vienna, so this book has a certain theoretical depth and a very emotional understanding of hotel management. However, I always hope that Professor He Jianmin, like Dr. philip kotler, can constantly update this book, keep pace with the times, and become an enduring classic like "Marketing Principles"-because it is a bit old to read this book now.

International hotel management

This book is a classic in the series of teaching materials of the American Hotel Association, which has far-reaching influence in the international hotel industry. This book seems a bit abstruse for people who are new to the hotel industry. However, if you are the director of the hotel department or above, you must read this book. From the introduction of international hotel groups to the influence of relevant policies in different countries on hotel management; From the main factors of hotel development needs assessment to the main principles of hotel management contract; From hotel marketing in the international market to transnational human resource management, this book has been covered and elaborated thoroughly. The author of this book is Chuck Y. Gee, an authoritative figure in the international hotel industry, and the translator is Professor Gu Huimin from beijing international studies university.

Imperial hotel service cheating

If you want to know what hotel service is, you should read this book. It is full of stories and skills about service, such as: don't tidy up the desk you are using; Send the rest of the wine to the guest room; The cleanliness of the bedroom and bathroom should be confirmed by the palm of your hand ... trivial? Yes, but this is a hotel service. This book was written by the planning department of Imperial Hotel, so it can be said to be a compilation of first-hand information. The year before last, I chatted with managers of several Japanese sankei travel agencies and asked them whether the best hotel in Japan was Mandarin Oriental Hotel in Tokyo or Ritz-Carlton Hotel. They said: Imperial Hotel!

Ritz-Carlton's Golden Rule

Their service concept "We are gentlemen and ladies, we serve gentlemen and ladies" can be said to be the most famous service motto in the global hotel industry! The Ritz-Carlton Hotel is also the only hotel company in the hotel industry that won the MAICOLM BALDRIGE National Quality Award. So, how does "Gentleman and Lady" practice? The secret lies in the application report of Ritz-Carlton Hotel Company to declare the MAICOLM BALDRIGE National Quality Award. This report comprehensively expounds the quality management system and concept of the Ritz-Carlton Hotel. The English version of the report can be downloaded from the official website of the Ritz-Carlton Hotel. However, I heard that the Ritz-Carlton Hotel has published a book, The Ritz-Carlton's Golden Rule, which has been released all over the world-it's really exciting!

Service spirit-the road of Marriott

If you want to manage a hotel group successfully, or if you work in a hotel management company, this book may become your management bible. The author of this book is Bill Marriott, who is now the chairman and CEO of Marriott International. This book combines the development history of Marriott International and many cases, which is the best interpretation of Mr. Marriott's management. However, at present, it seems that there is no Chinese version published in the Mainland. The English version I have was "hidden" when I stayed at the Marriott Hotel-"Stealing books is not stealing"! I stayed at Marriott Hotel recently, and they no longer put this book in their guest room. My colleague has a hardcover edition signed by Mr. Marriott, which makes me envy!

The birth of a galaxy

This is the only one of the eight books I recommend that I haven't read, but I have been fascinated by it for a long time. This book tells the entrepreneurial story and development history of Accor Hotel Group in France. One of the greatest influences of this book on the hotel industry in China is that the birth and development of the largest economy hotel chain brand in China are closely related to this book-it is a "management guide" for the management team of Home Inn.

Shangri-la strategic plan

Any hotel person can learn a lesson from it: the management concept and corporate culture of the hotel are by no means a few slogans! Strictly speaking, this is not a management books, but an internal document of Shangri-La Hotel Group-Group Strategic Planning, so it is impossible to publish it publicly. But everyone in the hotel should try to get it and read it. The name of the document is strategic plan. In fact, there is no SWOT analysis, and there is no specific process to implement the plan. This is a complete guide on how to implement the Group's business philosophy. The structure of the whole document is "guiding principle-specific meaning-action guide-performance evaluation". Shangri-La Group can continue to grow and develop in the encirclement of international hotel brands in Europe and America, not only because of Mr. Guo Henian's strong financial resources.

Hotel design standard

This is the top secret document of International Hotel Group, only the technical service department and the hotel owner can see it, and the general manager of the hotel has no right to read it. If you want to know how to design a hotel, how to decorate it, how to plan the functional layout and how to choose equipment-you should find a book! Of course, each brand in the international group has a different design standard manual, and I have the honor to read the representative works of a certain group. I listed this book as an important material in the martial arts novel "Sunflower Collection". First, it is extremely rare, second, it is extremely difficult to see it all, and third, it is powerful, and it can run rampant after practice.