How to write the professional description of tourism management?

| Training objectives | This major trains applied senior professionals who meet the needs of China's tourism and social development, master the basic knowledge of tourism economy and management, have the ability and skills of tourism service management and tourism marketing, have a solid professional foundation, a wide range of knowledge, high comprehensive quality, strong communication skills, and strong practical and innovative abilities.

| Employment Direction | After graduation, students can engage in the management of the tourism industry in the tourism management institutions of governments and institutions; Can you make it? Marriott international? Five-star hotels (top 500 enterprises in the world), international travel companies and national tourist attractions are engaged in tourism service management, tour guide translation, marketing and other work; You can go to tourism vocational schools and tourism training institutions to engage in teaching or scientific research in tourism management.

| Main courses | Introduction to Tourism, Tourism Marketing, Hotel Management, Hotel Service, International Travel Agency Management, Tour Guide Practice, Tourism Market Survey and Forecast, Tourism English, etc.

According to the provisions of the national academic degree regulations, all graduates who have obtained graduation qualifications and meet the conditions for awarding degrees are awarded bachelor's degrees in management.

Introduction to Tourism Management II

1. Tourism enterprise management

The direction of tourism enterprise management starts from the characteristics of tourism service enterprises and studies the theory, method and application of tourism enterprise management. The main contents include: the basic theory of tourism enterprise management; Tourism demand characteristics and tourism service combination; Management characteristics of tourism enterprises; Group management of hotel travel agencies; Cross-cultural management of tourism enterprises; Tourism service culture and ethics; Comparison of Chinese and foreign tourism enterprise management: the organizational system and industrial policy of tourism industry management, the present situation and system reform of tourism industry management in China; Globalization and tourism enterprise management.

2. Tourism development and tourism marketing

Tourism market development and tourism marketing direction include special research on tourism enterprise marketing and tourism destination marketing.

Tourism enterprise marketing mainly studies the laws of tourism market and the characteristics of tourism products; Theories, methods, strategies and tactics of tourism enterprise marketing.

Tourism destination marketing analyzes the law of destination market movement from the perspective of modern tourism spatial system, and studies and formulates targeted regional tourism marketing strategies, marketing plans and marketing control schemes in combination with the overall analysis of destination management.

3. Exhibition service and management

The direction of exhibition service and management includes the basic theories and methods of exhibition service and management, familiarity with the organization process of conferences and exhibitions, and exhibition tourism management.

Service, exhibition marketing and customer service, venue management, booth design, engineering construction, exhibition transportation, business service, exhibition hall cleaning, garbage disposal, catering service, exhibition marketing concept, exhibition organization, cost control, exhibition service, regular release of research data and reports, exhibition marketing management, exhibition service contractor management, exhibition project management, exhibition logistics management, exhibition venue management, exhibition risk management and exhibition financing management.

4. Tourism culture

Help people correctly understand and understand the social impact of tourism activities, handle the harmonious relationship between tourism economic benefits and social benefits, and promote the comprehensive, comprehensive and sustained progress of the reception area.

It can help people to raise awareness, consciously handle the economic, social and cultural relations related to tourism, and promote the overall coordinated development of all aspects of the reception area.

5. Tourism laws and regulations

Laws and regulations in the development of tourism.

6. Tourism economy

The economic influence and motive force of tourism.

7. The emergence of tourism behavior and its psychological motivation.

8. Tourism education

Teaching principles of tourism education.

9. Planning of tourist attractions

Tourism planning is an overall deployment process of the development goals and realization methods of a regional comprehensive tourism system.

After the tourism planning is approved by the relevant government, it is the legal basis for tourism development and construction of various departments in this area.

Tourism planning requires starting from the overall situation and integrity of the system, focusing on the overall optimization of tourism planning objects, correctly handling the complex structure of the tourism system, and considering and handling problems with a developmental and three-dimensional perspective.

Therefore, tourism planning must take the overall situation from the perspective of strategic planning and provide guiding principles for the realization of tourism.

10. Ecotourism

Promoting the sustainable development of eco-tourism destination economy and society is an important purpose of developing eco-tourism, which is embodied in two levels: individual residents' level and the overall social, economic and cultural level of tourism destination.

Edit the research object in this paragraph.

The research scope of tourism management discipline focuses on business fields such as tourism enterprise management, tourism development and tourism marketing, exhibition service and management.

Under the conditions of tourism resources and service facilities, an economic department that provides various service labor for tourists in tourism and obtains economic benefits.

Tourism is a comprehensive economic undertaking, and its composition involves many sectors of society.

Its basic economic activities are composed of travel agencies, tourist hotels and tourist transportation.

In addition, there are retail enterprises, garden facilities, cultural and entertainment undertakings and public utilities that operate tourist commodities for tourists.

As a human activity, tourism has existed since ancient times. Accompanied by religious, sightseeing, business, exploration, cultural exchanges and other activities.

As an industry, tourism has developed rapidly with the development of social productive forces and the improvement of people's living standards, and tourism activities have become a part of people's lives.

The improvement of traffic has promoted the development of tourism.

1825, the first railway in the world appeared in Britain. 184 1 year, Englishman T. Cook (1808 ~ 1892) signed a contract with the railway company and successfully organized a train tour with the group.

At the same time, due to the improvement of social labor productivity, economic development and personal ability to pay, people's consumption composition has changed, and tourism has increasingly become a need in people's lives.

After World War II, due to the development of new technology, the adoption of large jet planes and the construction of expressways not only shortened the travel time, but also provided tourists with a safe, comfortable and enjoyable travel life.

At the same time, the number of people enjoying paid holidays has gradually increased, and tourism activities have become increasingly popular.

Tourism has developed rapidly in many countries in the world and has become an important economic pillar in some countries and regions.

Such as Switzerland, Austria, Malta, Singapore and Hong Kong, are among the best tourist attractions in China.

Both economies occupy an important position.

Tourism includes international tourism and domestic tourism.

The two are different because of different reception objects, but their nature and function are basically the same.

Tourism in economically developed countries generally starts from domestic tourism and gradually develops into international tourism.

Because of economic backwardness, some developing countries need foreign exchange for economic construction, and most of them start from international tourism.

Domestic tourism and international tourism are closely linked unity, which can promote each other, complement each other and develop together through overall planning and reasonable arrangement.

Tourism can meet people's growing material and cultural needs.

Through tourism, people can rest physically and mentally, improve their health, broaden their horizons, increase their knowledge and promote the development of social production.

The development of tourism is based on and restricted by the development level of the whole national economy, and at the same time, it directly and indirectly promotes the development of relevant departments of the national economy, such as commerce, catering services, hotels, civil aviation, railways, highways, posts and telecommunications, daily light industry, arts and crafts, gardens and so on. And urge these departments to continuously improve and perfect various facilities, increase service items and improve service quality.

With the development of society, tourism has increasingly shown its important position in the national economy.

Developing international tourism can increase foreign exchange income, open up new channels for scientific and cultural exchanges between countries and regions, and create conditions for enhancing understanding and friendship between people of all countries.

The development of domestic tourism can create material foundation and management experience for the development of international tourism, expand the withdrawal of non-commodity currency, increase capital accumulation, and improve the current situation of unbalanced economic and cultural development among regions.

Developing tourism is also one of the ways to expand social employment.

With the development of social productivity, the improvement of labor productivity and the increase of paid holidays, tourism will continue to develop at a high speed.

According to the prediction of the World Tourism Organization, if the world political and economic situation does not change significantly, by the end of the 20th century, the number of tourists from all over the world will reach 3 billion, and tourism is expected to become one of the most important economic sectors in the world.

Tourism Management Specialty Description Expertise 3

Jiangxi Gannan Normal University School of History, Culture and Tourism/Tourism Management/Undergraduate

In four years, I have systematically studied the main courses such as catering management, tour guide business, hotel marketing, etiquette and public relations, human resources, business English, editing, typesetting, shorthand, archival science, finance, law, computer and modern office equipment, with a solid foundation and excellent results.

I have quick thinking and strong learning ability.

Writing and English are two advantages. At school, I served as the editor-in-chief of the newspaper of teachers' college, and mastered good writing skills, keen observation, excellent oral expression skills and the ability to track social hotspots.

Through CET-4, I have strong English comprehension, expression, listening and speaking skills, excellent written English expression skills, and can communicate in English every day.

Pass the National Computer Grade Examination (Level 1), be familiar with the basic operation of Dos and Windows operating systems, Office series and Internet, and be proficient in typing.