This paper analyzes the promotion strategies used in the promotion of Wuling Mountain Resort Hotel.

Online promotion, word-of-mouth marketing, etc.

1, online promotion, marketing promotion, promotion through major travel booking platforms and hotel booking platforms, to improve users' awareness and booking rate.

2. Word-of-mouth marketing: Wuling Mountain Residence pays attention to user evaluation and feedback, actively responds to users' opinions and questions, and improves user satisfaction and word-of-mouth.