How to get started when hotel management major changes to new media operation?

Many people around me are asking me what I can do if I change my major in hotel management. I always answer: I can switch to new media operations.

Let me briefly talk about myself. I also graduated from hotel management. After graduation, I went to the hotel catering department for an internship. Later, my job has been to change jobs instead of changing departments, waiters, customers and cashiers. In my last job, I did the usual work of selling western pastry, collecting money, answering the phone, writing orders and serving food every day. I worked in this line for more than four years and finally went to naked resignation.

I am so tired! The smiling tiger boss is in a mess at work. Every day, he has all kinds of wonderful guests, and he has to serve the bosses of various departments. Even his colleagues are worried and have their own ulterior motives. Busy, no weekends, no holidays, often on the night shift, two shifts in the morning; The terrible thing is that there is no prospect, and traditional industries can't keep up with the pace of the Internet. From the perspective of personal growth, what they do every day is mobile work and cannot be promoted. Now it is either related households or system problems, and promotion and salary increase are simply wishful thinking.

If this continues, my happy and beautiful life will become a yellow-faced woman, which is my standard. Just shout "no" when I think about it! I want to make some small achievements in my work, hope to be financially independent and prove my value, but this job can't give me what I want, so I changed careers.

With the rapid development of the Internet, the demand for new media operation is increasing, and the requirements are getting higher and higher, but there are still many people pouring in, and I am one of them. When I first came into contact with the operation of new media, like most people, I encountered various problems. What bothers me the most is "What should I do if I want to switch to this job?" What is new media operation? What are the career prospects? How should I learn? "And so on a series of questions.

As a person who has no foundation, poor self-control, fishing for three days and surfing the Internet for two days, self-study is very difficult for me. Finally, I took a course to learn about the operation of new media. Up to now, I have studied for 62 days and have entered the stage of looking for a job. During the period, I spent 4-5 hours every day studying courses, doing test questions and project assignments, and taking a lot of thick notes. The following are my learning achievements:

According to my learning experience, this learning process is just like playing the piano. I first understand the piano and basic information, then master the piano skills at different stages, and finally do research for finding a job. The same is true for new media operations. First of all, we should know what the new media operation is, what work it does, what the prospects are, and what forms it has. Then we should master the job-related skills and finally establish a job search. In order to make you change careers more effectively, I have arranged the following three learning stages:

Therefore, I hope this article can help you who want to switch to new media operations and provide you with reference.

The operation of new media can be divided into two parts: new media and operation.

Therefore, in general, the operation of new media is actually to achieve the corresponding purpose through the emerging media platform by using all operational means. (Operation means such as brand promotion, product marketing, planning high-quality, high-spread content and online activities, etc. ; The purpose can be to improve user participation, brand awareness, profitability and so on. )

No matter how powerful an enterprise is, its core is to "make things and then sell them". The process of "from scratch to sales" of a product mainly includes five links: marketing, research and development, marketing, sales and after-sales. Each link has a core goal, which is simply:

Therefore, in general, new media operation is a process to help users complete the purpose of product use on the basis of operation and new media means. Means can be brand promotion, product marketing, planning high-quality, high-spread content and online activities through the platform.

Therefore, in the era of big data, the value of new media operation is reflected in: improving product satisfaction through new media means, promoting users' success, and repeatedly buying or recommending others to buy products.

The main core work of new media operation is to promote the completion and transformation of the last three links, so its work content can be divided into four directions: "innovation, promotion, retention and transformation", and each direction has its own core:

However, 90% of the core objectives of new media operation posts in the market are marketing. I understand that there are two kinds of new media operations at present: some new media operations for editing and some new media operations for marketing/operation.

But this is true, because many editors sell things by outputting various contents. Generally speaking, editing produces content, and content promotes marketing.

Knowing that new media operations can be divided into two main directions, we can start to analyze the prospects of new media operations from these two aspects:

Generally speaking, new media operations can mainly develop in these two directions, depending on personal preferences, like writing, and those with good writing skills can develop in the direction of editor-in-chief; If you like flexible work, you can choose the direction of marketing/operations director. There is no obvious boundary between the two, and the basic skills are similar. It will be more convenient to "jump ship" between the two in the future.

Because the channels and emphases are different, the forms are different, but they are all user-centered. There are the following types:

After having a preliminary understanding of the operation of new media, I decided to engage in this work and decided on a good learning method (there are self-study at present &; After that, we will begin to further learn the corresponding knowledge and skills.

I think this is the thinking ability that must be possessed to enter the new media operation.

In order to increase the success rate of interview, and to be more comfortable in related work in the future, it is essential to master relevant skills. I summed up the necessary skills through the job responsibilities of new media operation as follows:

In combination with the above, I recommend several tools I use in my study:

If you think that you can successfully apply for a job without fear by learning your thinking ability and work skills, you are all wet! How can you successfully switch to new media operations without practical points? Now is the last part!

Copying is an essential step for learners, and the more detailed the better.

So how should we go to the resumption? I provide a template for your reference ~

Basically, all job hunting skills include the following three aspects:

These are the three most important stages for me to switch to new media operation after 62 days of study. As long as you study in depth at different stages, stick to every step, sum up experience and constantly strengthen, you will be able to successfully switch to new media operations and get a satisfactory Offer!

Personally, I have three suggestions:

Welcome everyone to exchange and learn with me. I will continue to learn more knowledge or have more time to update more detailed content in the future. I hope I can help you! Thank you ~ ~ ~ ~