Traditional Culture Encyclopedia - Hotel reservation - What does the hotel mean by public relations department?

What does the hotel mean by public relations department?

Marcom refers to the marketing personnel, who are responsible for the promotion of enterprises and often deal with various media.

Someone is calling now. Com is the mother of knives, so some people call MarCom the mother of horses, but the word "COM" doesn't mean anything here. com。

Responsibilities of Hotel Public Relations Department:

1. Assist the director of marketing communication to do the daily management of the department;

2. Be responsible for hotel information, printed matter and other public information, meet the standards of the group and brands, and collect and control the information of competitors and markets;

3. Maintain good relations with various media, governments and organizations, and maintain the good image of the hotel and the group;

4. Assist in the implementation of hotel public relations and advertising activities;

5. Complete other tasks assigned by superiors.