The Development of Group Buying Websites in China

The establishment of the first group buying website in China

When Groupon flourished in the United States, inspired by this model, on June 65438+1October 65438+June 6, Manzou.com, the first Groupon group buying website in China, was launched, and three major cities including Beijing, Shanghai and Qingdao were opened. It is this website with obvious imitation traces in appearance, operation mode and even domain name that officially kicked off the first year of group buying in China.

Second, Wang Xing founded the US Mission to lead the "Hundred Regiments War"

Wang Xing, known as the "perpetual motion machine for starting a business", has successively established the intranet, Hainei and Fanfan. When there was no hope at 20 10 and 1 Fanfan, he came up with the idea of creating a group buying website. On March 4th, Wang Xing's Meituan.com was launched, which immediately aroused widespread concern. On May 4th, the second stop of the US Mission. Com, Shanghai station is online, and Wuhan station is online two days later. Then on July 26th, Xi 'an Station was launched; On August 2nd, Guangzhou Station was launched. The launch of the US Mission. Com has accelerated the Groupon model to blossom everywhere in China. At one time, the group-buying websites were surging, and a large number of them emerged, which eventually evolved into "Hundred Regiments War" and "Thousand Regiments War".

Third, the group "G+F" opens an innovative era of group buying in China.

March 18, Handan. Com was established. Subsequently, with its strong market development team, it opened in Beijing, Shenzhen, Shanghai, Guangzhou, Nanjing and other first-tier cities nationwide 100, creating a unique model of "G+F". Among many similar clones, Handan. Com is an exception. Although groupon is an exotic product, it combines the Groupon model with

The merger of Foursquare is Handan.com's first business model in China and even in the world, which has opened a new era of innovation in China's group buying industry.

Fourth, C2C giant Taobao entered the group purchase.

Jack Ma, an e-commerce giant in China, led Taobao, a C2C team, which broadened the horizons of netizens and opened a new era in the domestic online shopping market. On March 2 1 day, Taobao launched the group purchase channel "Juhua", which developed rapidly, and the product sales exceeded 900,000 yuan on the day of group purchase. With the addition of Taobao, the group buying market has entered an era of competing with each other. Taobao, which has a large number of users and influence, has the foundation of gathering netizens in a short time, so what this platform needs more is the requirement of group buying goods. Compared with other websites, Taobao's poly-cost-effective has its inherent unique advantages since its birth. The real sales data of Juhua's responsible person about the group-buying website 20 10 is 570 million yuan, and it is estimated that the power of 20 1 1 year will reach an amazing scale of 1000 billion yuan. V. Group purchase navigation network was established.

The rapid development of China's group buying industry and the "Thousand Group Wars" of group buying websites have also led to the emergence of group buying navigation networks. Wang Qiheng, an alumnus of Northwest University and the founder of Groupon, the originator of group buying website, started to develop group buying navigation website in early April of 20 10. On May 9, the website was officially launched, creating the first brand of domestic group buying navigation website. As of 20 10, buy navigation websites. Com has been included in the 1236 group buying website, and the access standard is being strictly formulated. ICP filing is a basic requirement. The group purchase navigation network also put forward the concept of "group purchase 3.0". It can be said that group buying has changed our daily consumption life, and the emergence of group buying navigation websites has changed the rules of the game in the group buying industry. Group purchase navigation allows group purchase websites with good offline resources but not good at online marketing to focus on offline services and better serve merchants and consumers.

Sixth, the group buying industry is sought after by venture capitalists.

With the rapid development of the group buying industry, venture capitalists with a keen sense of the market quickly "sniff" out the business opportunities contained in it. Venture capital poured into group buying websites. On May 24th, Ayu Group Beijing Station was officially put into operation. On June 10, the investment of 165438+ ten thousand yuan was obtained. /kloc-in June, 2008, it won the high investment of Shanxi consortium 1. 1 100 million yuan, making it the largest single group buying website in the industry. In addition, 24 coupons, Kutuan.com, Handan.com and other well-known websites have successively received large investments, and Handan.com's second round of financing reached 50 million US dollars. Seeing the rapid development trend of group buying industry, venture capital swarmed in, which in turn greatly promoted the sustained and rapid development of group buying in China.

Seven, portals have entered the field of online group buying.

On June 1 day, Sohu Ai Jia Group was launched. Since then, the group buying channels of Tencent and Sina have been launched one after another. Different from vertical group buying websites, the group buying channels of portal websites rely on the rich customer and user resources of portal websites, which can involve almost every field of daily life. This indicates that Internet giants headed by portals have begun to enter the field of group buying. Group buying is no longer an exclusive paradise for early entrepreneurs. Large portals and communities, large news media groups, telecom operators, banks, etc. They all use their own resource advantages to carry out group buying services.

Eight, unbearable "Thousand Regiments War" glutinous rice network selection transformation

On June 25th, Nuomi.com spent 43 yuan to buy a coupon for video games. Because the video game city was blocked by consumers, the number of people who participated in the group purchase reached 13333. According to the calculation of 43 yuan per person, Nuomi.com promised to bear all the losses of consumers, and calculated that it would compensate nearly 570,000 yuan, making it the largest single compensation in the domestic group buying industry. Nuomi.com's way of learning lessons is to put word-of-mouth and reputation first, which also leads to. The transformation of glutinous rice balls has brought great impact to the industry, and also triggered continuous discussion and thinking.

Nine, 1288 Group Buying Network Event triggered the call for group buying reshuffle.

On July 10, CCTV Economy reported "1288 Group Buying Network Event" for half an hour. May 1 day, 1288 group purchase online line. In a group purchase, the delayed refund was investigated by the police because the merchant entered and did not deliver the goods after payment. As a result, 1288 became the first group buying liar website in China. In the end, it was forced to close down in less than 60 days through "self-selling", which aroused widespread concern about the ethics of group buying websites and the reshuffle of group buying websites was also put on the agenda. Ten, the market data monitoring report counts the development of group buying for half a year.

On August 5th, China E-commerce Research Center released "20 10 China E-commerce Market Data Monitoring Report (Part I)", which systematically sorted out and counted the industry operation dynamics and detailed data of domestic e-commerce market in the first half of 20 10, as well as the industry scale and future development trend of various fields of e-commerce. According to the report, by the end of June 20 10, the number of domestic group buying websites had soared to 480, and the development speed was rapid. It is estimated that by the end of June 20 10, the number of domestic group buying websites will reach 880, but the actual number far exceeds expectations. By the end of June 20 12, the number of group buying websites had exceeded 26 12.

Eleven, bought 205 Smart cars and were snapped up.

With the development of group buying, Mercedes-Benz began to be subject to group buying income. On September 9, 20 10, Taobao's cost-effective platform launched a group purchase activity of Mercedes-Benz Smart cars. If the number of group buyers is over 200, users can enjoy 7.7% discount, that is, the group purchase price135,000 yuan. The activity lasted only 3 hours and 28 minutes, and 205 Smart cars were snapped up. This is almost equivalent to the annual sales of Mercedes-Benz China 1/20, which once again proves the power of group buying. Twelve. The first China Group Buying Industry Summit was held.

On September 19, the first domestic group buying industry summit "20 10 China Online Group Buying Industry High-level Seminar" hosted by China E-commerce Research Center was held in Hangzhou. At the meeting, China E-Commerce Research Center, together with representatives of leading domestic group buying enterprises such as Groupon Navigation and nearly 200 group buying websites, collectively initiated the establishment of the first private credit organization "China Chengxin Network Group Buying Alliance" in the online group buying industry in China, and issued the Joint Declaration of 20 10 Integrity Network Group Buying Enterprises and the first domestic market research report of online group buying industry-2010 China Network Group Buying Survey Report.

Thirteen, Tuanbao disclosed the hidden rules of the group buying industry and launched "return at any time"

10 June 1, Tuanbao. Com officially announced that from now on, it will provide "return at any time" service for consumer goods purchased by consumers, and fully implement barrier-free refund. This is an action taken by Tuanbao after it first disclosed the hidden rule of "no consumption and no refund" in the group buying industry. Ren Chunlei, CEO of Tuanbao. Announce the core starting point of Tuanbao. This move is to completely protect the interests of consumers. As the leader of the group buying industry, we have the obligation and responsibility to save the credibility crisis of the industry and promote the progress of commercial civilization.

Fourteen, group purchase website credit certification gradually promoted.

Low barriers to entry have led to chaos in the online group buying industry, and group buying credit certification has gradually been put on the agenda. At the end of 20 10, 10, China international electronic business center intervened in the construction of credit system and industry norms in the e-commerce market, and issued "e-commerce credit certification rules" to issue certificates to 29 first-batch certification websites, with a view to improving the transparency of the e-commerce market, standardizing the development of the industry and guiding the industry to realize the survival of the fittest. The promotion of group purchase certification in China International Electronic Commerce Center has aroused strong media concern and doubts, but there is no doubt that its certification has played a positive role in popularizing the concept of group purchase, promoting the attention of netizens and webmasters to website credit, and improving the integrity of the industry.

Fifteen, the concept of group purchase 3.0 was officially launched.

As a "light B2C enterprise", group buying has shown strong growth ability in the field of service-oriented online shopping, and won a market share of 2 billion yuan in the first year of its rise. The future of group buying is not the era of "group buying oligarchy" or the pattern of "ten thousand regiments fighting". 20 1 0110/October1,Andrew Mei Sen, an alumnus of Northwest University, put forward the idea of group buying 3.0. Group buying 3.0 is an industry-oriented rather than a single group buying website. Group buying 3.0 will aggregate the needs of consumers and form a virtual "group". These "cloud groups" with specific needs formed on the group buying 3.0 platform will be used by group buying websites to obtain accurate users. Yuntuan can complete the "cloud group purchase" on the most suitable group purchase website of the group purchase 3.0 platform. Cloud group buying will maximize the rational allocation of social resources and improve social production efficiency and service awareness. Group buying 3.0 aims to build a group buying ecosystem of consumers, businesses and group buying websites, and make group buying a normal state in the future economic model.

Sixteen, the first group buying industry public recall.

Teahouse.com, a group-buying website, publicly recalled the Sony top/monitor in-ear headphones EX90 and the Wagoner 20 10/23 bra sold on February 9, 20/0. This is the first public recall event in the group buying industry after the group buying network swept across the country: the "high imitation door incident", which shows the determination of the group buying industry to operate in good faith. The person in charge of Tea Garden Network said: In addition to apologizing by phone, all the money purchased by consumers for this product will be refunded as soon as possible.

Seventeen, group purchase navigation network launched a group purchase navigation alliance.

Refund is difficult to become a hidden danger of group buying. Due to the difficulty of refund, consumers lack control over the quality of group purchase, which leads to a surge in complaints. However, some lawless elements will take advantage of the situation and commit fraud under the guise of group purchase advance payment, which will cause great harm to the group purchase industry and society. In order to solve the problem that there is no way for consumers to complain, on February 2, 65438 Group Purchase Navigation Network took the lead in setting up a group purchase complaint area to help consumers protect their rights, and launched a group purchase navigation alliance to jointly ban dishonest group purchase websites, which was well received by consumers. The "unprocessed complaint list" of the group-buying website is expected to become a weather vane for the group-buying website to rely on consumer word-of-mouth to survive the fittest and become an effective shuffling mechanism.

Eighteen, "20 10 domestic online group buying industry credit survey report" was officially released.

65438+February 10 The first credit investigation report of online group buying industry-20 10 The domestic online group buying industry was officially released at the "2010 China First Group Buying Credit Construction Summit", which aroused strong repercussions from the industry. This report is to let industry authorities and consumers know the overall development and credit status of group buying websites. The survey report was completed in two months by a joint research group composed of the Credit Evaluation Center of China Internet Association and the Group Purchase Navigation Network. The report shows that the overall credit score of the group buying industry is 63.3, with a rating of BBB, and the credit is generally low. The credit level of group buying websites and businesses in the industry is very different.

Nineteen. Where is JD's success or failure? COM spoiler group purchase at the end of the year?

After Taobao, Tencent, Baidu, China Merchants Bank, Carrefour and other giants focused on group buying, near the end of the year, JD.COM Mall began to test the group buying industry. 20 10,10 On the evening of February 22nd, the group purchase in JD.COM was launched in a low-key manner, two days later than originally planned. At present, the group buying services provided by JD.COM are mainly catering, entertainment and leisure activities, as well as physical group buying of goods from non-JD.COM. After the Spring Festival, the group purchase of goods in JD.COM Mall will be officially launched, and all kinds of goods will participate.

Twenty, "20 10 domestic online group buying industry data statistical analysis" was officially released.

By the end of 20 10, the number of domestic group buying websites was 26 12. The largest and most comprehensive group purchase navigation network. Com has approved 1236 group buying websites out of 26 12 applications received in the background. On average, 10.5 group buying websites are added every day in China, and 6.6 group buying websites are added every day. According to the statistics of Groupon.com, the total sales of the group buying industry in 20 10 reached 2.5 billion yuan, far exceeding the estimated scale of 10 billion yuan at the beginning of 20 10. The sales of a group buying website alone have exceeded 500 million yuan. In the last month of 20 10, the number of group buying transactions exceeded 4160,000, which means that the national group buying websites have an average of 1.55 group buying orders per second. The average discount of 20 10 group purchase is 3. 1%, and the average price of group purchase transaction is 89 yuan. After the powerful giants have cut in, the group buying market has become unprecedentedly hot. It is estimated that the total sales of group purchases in 20 1 1 year will reach 30 billion yuan.