When did the selling of toys by pound begin to take off?

In the era of independent communication of personality, everyone is eager for new experiences, and the same is true for product marketing. If merchants want to sell more goods and achieve better economic benefits in their operations, they must use their own wisdom

to make various attempts in marketing strategies, and use novel and creative content to attract merchants and customers. Through interaction, new marketing ideas and products can generate sales energy and achieve huge diffusion in the market.

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Recently, in the toy market in Jinan City, Shandong Province, many shops selling toys have The rise of "selling toys by the pound", this creative and novel marketing method, not only enables merchants to sell toys in large quantities, but is also very popular among customers. In the toy store run by Duan Tao in Jinan Oriental Garden Trade City, a customer selected 150 kilograms of toys at one time. After Duan Tao boxed, weighed and loaded the goods, the customer paid and drove away, and the transaction was successful. In front of Duan Tao's shop, the sign "Toys sold by the pound" is particularly eye-catching. In the warehouse of more than 200 square meters, a large number of cartons and a wide range of toys are stacked. Shop owner Duan Tao said that his store specializes in toy wholesale. No matter what kind of toys, they are sold by weight. Toy cars and intellectual toys are 16 yuan per kilogram, and Barbie dolls and electric remote control toys are 20 yuan per kilogram. Yuan per kilogram, there are discounts if you buy more.

According to some

toy dealers, "selling toys by the pound" is not just to attract attention, but the most important thing is to make small profits but quick turnover to make toys easier to sell. Usually the profit of toys in a toy store is around 50%, but selling by the pound reduces the profit

to close to 10%. Although the individual profit has decreased, the sales volume has increased. In the past, more than a thousand pieces, about 200 to 300 kilograms, were sold a day. After the toys were sold by kilogram, more than 500 kilograms were sold a day, reaching more than 2,000.

Calculated this way, profits will increase. A dealer said that "selling toys by the pound" not only benefits the seller, but is also very cost-effective for the buyer. For example, an ordinary toy pistol costs 20 yuan per unit price in the store, but by the pound

< p>You can’t buy it for 10 yuan. Therefore, many toy retailers purchase some of the goods and sell them in stores at unit prices. They also ask relatives, friends and employees to drive to the streets to sell them, which increases their income a lot. It can be seen that "selling toys by the pound" not only benefits wholesalers, but also allows retailers to make money. It also allows customers to save money. This win-win move can be said to benefit many parties. marketing wisdom.

In the promotional activities of liquor terminal hotels, there is also marketing wisdom that is similar to "selling toys by the pound". A smart marketer designed such an activity. He imitated the CCTV creative program "Very 6+1" and created the "Golden Egg Smashing" marketing activity in the hotel's promotional activities.

The idea of ??this activity is that depending on the amount of liquor consumed, consumers can have the opportunity to obtain corresponding promotional gifts by smashing golden eggs. As a result, this activity has become very popular. This marketer may think that the success of the event is due to imitation. In fact, the root of its success lies in capturing the essential value of liquor consumption demand. As we all know, drinking is just a ceremonial act. As the carrier of China's thousands of years of cultural heritage, liquor has the function of creating a harmonious atmosphere. In this kind of ceremony, it allows people to quickly complete emotional exchanges. , this is the essential behavior of customers consuming liquor.

In entertainment marketing activities such as smashing golden eggs, consumers do not care about the

promotional gifts themselves, but care about the joy that the activity brings to friends. This kind of unique joy coincides with the potential value needs of liquor consumers, making the consumption ritual of drinking sublimated in the golden egg smashing activity. The same is true for the marketing wisdom of "selling toys by the pound". This is the mainstream trend of marketing activities in the era of market competition and consumption downturn; all innovative activity designs will truly start from focusing on customer value. . In other words, future marketing activities will be based on innovative marketing methods. Without innovation, marketing activities will lose their vitality.