Yao Ming's story: What's it like to be the boss of the stadium in Yao Ming?

Yao Ming's story: What's it like to be the boss of the stadium in Yao Ming?

2065438+01On July 20th, basketball superstar Yao Ming held a "thank you" press conference and announced his retirement in a high-profile manner. After retiring, Yao Ming seems to be busier than when he was an athlete. What he faces every day is no longer attacking, shooting and scoring. But investment, cost and income. If he is a star in the first half of his life, he is a businessman in the second half. Can he play well on the court and be comfortable in the mall?

How does it feel for Yao Ming to be the boss from the stadium to the shopping mall? Don't call me boss.

In April 2005 1 1, the Rockets played Jazz. Yao Ming made up the basket on Andre's head, but when he landed, he stepped on Williams' foot, resulting in a broken little toe on his left foot. A month later, in the game between the Rockets and the Clippers, Yao Ming met his opponent in the air while sealing Thomas, and his knee felt like a needle. After diagnosis, he found a tibia fracture, so he missed 32 regular season games.

Yao Ming's parents, Yao Zhiyuan and Fang Fengdi, are very worried about the injuries. Basketball game is a high-intensity antagonistic sport, which often causes injuries, especially fractures. If the recovery is not ideal, they will not only face complicated treatment, but also endanger their careers.

Zhang Mingji, the head of the Yao Ming team, has actually privately discussed the future development of Yao Ming with the team members. After all, no matter how powerful a star is, he has to retire. After retirement, there are roughly three choices, one is politics, the other is teaching, and the third is business. At that time, Mr. and Mrs. Yao Zhiyuan and Zhang Mingji talked until 2 a.m., and finally made a preliminary plan for Yao Ming to do business.

Unexpectedly, when discussing this matter with his son, Yao Ming felt that his son was frank and didn't like intrigue and mercenary in the market. After the end of the new season, Yao Ming returned to China for a holiday before his leg injury fully recovered.

One day, just after returning to the hotel from the scenic spot, Yao Ming was surrounded by reporters. "Yao boss, I heard that you opened a restaurant in the United States. Why open a restaurant? " "What projects are you going to invest in next?" Yao Ming was bewildered by a lot of questions.

Back to the hotel, Yao Ming hurriedly called his father in the United States and learned that during his two-month stay in China, he had opened a restaurant in partnership with others, named Yao Restaurant. "The restaurant is opened by my friends and me, not by you as rumored by the outside world. If you buy shares, I welcome it. " Father's explanation dispelled Yao Ming's concerns.

Yao Restaurant is located at 9755 West Hamo Street, a high-end dining street in Houston. The "Yao Mama Wonton" with a price of $5.95 was once talked about by the media. How the revenue and expenditure of Yao Restaurant is unknown to outsiders. What is certain, however, is that in the catering industry with low profit (up to 20%), Yao Restaurant still has its own place. Although Yao Ming didn't invest a penny, there was no profit, but his father actually took "Yao" as a signboard, and his business was doing very well.

On my father's birthday, we held a birthday party at Yao Hotel. We celebrate together. Several China students who have worked in the restaurant said a few words that deeply touched Yao Ming: "Thank you very much for opening this restaurant. Otherwise, I may continue to scrimp and save, maintain my study and life, and get more respect for coming here to work. "

May 2006 10, the rockets and the Lakers fought fiercely in the playoffs. After the third game, Yao Ming was diagnosed with a fracture near his left ankle after CT examination, and was reimbursed in advance in the playoffs. The recovery from this injury is expected to take eight to twelve weeks.

During the break, Yao Ming was shocked by a piece of news while watching TV at home. Warren Buffett donated $30 billion to the Gates Foundation. Buffett's reason is that the Gates Foundation is not only more charitable, more efficient and stronger, but also has a high reputation. Then, Gates "naked donated" 58 billion dollars of personal assets to the foundation.

"If businessmen have a good attitude and a sense of responsibility after making money, they can give returns that ordinary people in society can't give." Thinking of this, Yao Ming called his father and Zhang Mingji successively, expressing his willingness to try to transform into a businessman.

Happy and losing money

In the following years, Yao Ming and his "Team Yao" started a series of investments.

June 5438+October 2006 10, Yao Ming, who once mocked himself as a tone-deaf, joined hands with Zhang Mingji and musician Chen Ge to set up the "Whale Music Network" with an investment of 20 million yuan, providing free audition and downloading of genuine music for Internet users.

In 2007, "Whale Music Network" was joined by Google, providing financial and technical support and becoming a shareholder of Whale. At that time, Weibo, the official Sina website of Whale Music Network, had only 1600 fans. This is certainly not optimistic data. But for the giant Yao Ming, I don't see any impact. 20 1 10 June 10, the profit of the website is not much, and Yao Ming, who has money, seems to be in no hurry to make money.

"When many people think that there is no genuine drama, Yao Ming insists that there is a genuine drama." Chen Ge humorously expressed his appreciation for Yao Ming. On June 20 1 1, Giant Whale Music Network officially received the second multi-million-dollar investment from Google and Yao Ming. Since then, the whale has acquired "One Listen to Music" for $654.38+00 billion, becoming the largest genuine online music company in China.

In the summer of 2007, Yao Ming and California Fitness, the largest private fitness chain in the United States, jointly launched the California Fitness Yao Ming Club in Beijing. It is said that the fitness club invested 32 million yuan. But a year later, the company's financial statements showed that the fitness club did not actually make money.

According to media reports, Yao Ming invested in a quasi-four-star hotel in Tongzhou. A sunflower hotel in Tongzhou, Beijing, with "Yao Zhiyuan" as its shareholder, was sued for defaulting on the wages of more than 20 cleaning workers. Although it was a misunderstanding afterwards, it shows that the hotel management situation is not optimistic from the side.

On July 1 5, 2009, Yao Ming officially announced through the Shanghai media that he had acquired all the shares of the Shanghai Men's Basketball Team and became the sole owner of the team. "For me, this is an opportunity, which will be the best continuation of my career."

After becoming the owner of the team, Yao Ming, who has always been gentle, shocked the outside world for the first time. He quickly "fired" Li Qiuping, the team's head coach and mentor, and did not renew his contract with his good brother Liu Wei at the first time. "Human feelings belong to human feelings, and the market belongs to the market". In this "storm", Yao Ming showed the characteristics of a businessman.

Two years after the acquisition, the total loss of the Shanghai men's basketball team has reached 46 million. Yao Ming has tasted the pain of being an investor. In 20 10, Yao Ming once took over an office building in Shanghai at the price of 10 billion, but it was resold after holding it for less than half a year, earning nothing, but losing interest on millions of loans from banks.

"Although playing the NBA and endorsing the income of major brands has long made you among the billionaires, investing in one does not make money, and investing in two does not make money. Even if the value is more, it can't stand such a loss. " When the reporter interviewed Yao Ming, Yao Ming replied, "I am still a rookie in the shopping mall, and I am still in the stage of learning and exploring. Investment makes me very happy. Although there are losses, I think it should be temporary. "

Enter the era of "Yao"

If the previous investment is paving the way, training and testing water, then Yao Ming has already begun to usher in the harvest period at 20 1 1.

The financial crisis in recent years has caused most investors to lose money and shout "Pit Dad". In the stock market, no one knows who it is, and they are fighting for vision, capital and operation.

On June 5438+February, 2005, four enterprises sat side by side at the "Enterprise Sports Marketing Dialogue Salon", the first annual figure selection conference for sports star endorsements in China. In the context of McDonald's, Coca-Cola and Lenovo, the fourth company is not so popular. Its name is "unity and self-improvement". Many people don't know this company, but they may know its product: Yao Ming's "Everywhere" GPS navigator. Lianqiang is Garmin's agent in China. When Garmin wanted to promote the global strategy, Yao Ming became the best spokesman.

When Union Strong wanted to give Yao Ming an endorsement fee, he chose the stock of the company. This is an adventure, because for a company that has not been listed, its stock is a double-edged sword. On the one hand, it may be a blank sheet of paper, which is worthless. On the other hand, if the company can successfully go public, the stock will appreciate several times.

On February 24th of the same year, 65,438, He Zhong Shanzhai was transformed into a joint-stock company, and Yao Ming's 0.75% equity was expanded to 675,000 shares, including the shares purchased by Yao Ming out of his own pocket. 20 1 1 On April 2nd, Yao Ming, as the fourth largest shareholder, was successfully listed on the small and medium-sized board of Shenzhen Stock Exchange. On the first day of listing, it rose by 147.30% and closed at 9 1.5 yuan, becoming a hundred shares within three trading days. Facts have proved Yao Ming's forward-looking business vision.

For Yao Ming, the previous version was called "Boss Yao" and the current version was upgraded to "Warren". Yao Ming is constantly patched like a software that has a big market but is constantly pursuing perfection.

Another gratifying thing is that the income of Whale Music Network began to rise, and the gap between income and expenditure began to narrow, with a trend from negative to positive. By the third quarter of 20 1 1, the quarterly report of Giant Whale Music Network had made a six-figure profit. And the company is actively carrying out capital operation and conducting pre-listing counseling.

The re-injection of capital by Google, the world's IT giant, has made Yao Ming's Whale Music Network "not short of money". Google actively cooperates with the world's top management consulting companies to build Whale Music Network with world-class management and operation mode. By May 20 12, the three-year listing counseling period of Giant Whale Music Network will soon expire. Once the company meets the listing requirements and realizes the listing, Yao Ming, as the largest shareholder, will be worth billions more.

Yao Ming, who looks simple and honest, is actually very good at it. His previous losses and burning money are all paving the way for making big money in the future. Yao Ming is an omnivore in shopping malls, with tastes ranging from catering, IT to manufacturing. Yao Ming's "span" is so great that people never thought of it! 20 1 1 At the end of the year, Yao Ming extended its tentacles to a brand-new field-wine industry.

2065438+011On Christmas 25th, Yao Ming announced the establishment of Napa Valley Wine Company, which was named "Yao Family Wine Company". On the same day, the company released the first dry red wine named after Yao Ming, which will be officially sold in China market next week. The limited production of 1200 bottles 1.5 liter "Yao Ming wine" costs 3800 yuan. When Christmas, New Year's Day and Spring Festival are coming, Yao Ming wants to make "Yao Ming Wine" a hit in China, the traditional consumption peak season!

According to the data of the National Bureau of Statistics, in July of 201year10, China wine industry realized revenue of1973 billion yuan, up by 26.92% year-on-year, and realized total profit of 2.577 billion yuan, up by 36 13% year-on-year. Visible, the wine industry is in the golden period of steady rise, at this time "entering the market" shows Yao Ming's unique vision. His bold attempt made up for the blank of high-end wine in China market.

"Stars and businessmen are just the way I manage my life. My ultimate goal is charity. If the star is Yao Ming 1.0 and the boss is Yao Ming 2.0, I hope I can finally upgrade to Yao Ming 3.0 philanthropist. " Yao Ming tells his life plan with his simple and honest smile and robot-like voice.

Yao Ming never likes being a businessman, but likes being a boss. Although there are some twists and turns in the middle, every step is solid. I believe that in the next few years, his experience of transforming into a philanthropist again will be even more exciting!