Skills of Harbin Beer Promoters

As a promotion representative of a company, you not only represent yourself, but also represent a brand, so you must dress in strict accordance with the company's regulations, don't wear heavy makeup, don't leave too long nails, have a pure and concise hairstyle, behave gracefully, and preferably speak Mandarin, giving people a healthy, confident and professional impression.

Adequate preparation

Hotels or supermarkets are the territory of sales promotion representatives. Before the sales representative entered the store, the company had already discussed the promotion period with the store. In places where business is particularly good, it is likely that the company has invested a certain amount in the store. Therefore, the sales representative should cherish the promotion opportunity, try to arrive half an hour earlier, get ready, contact the lobby manager, greet the store attendant, change his work clothes, and immediately enter the state and start work.

In addition, the promotion representative should also use this half hour to check the vivid display of products: whether it is the largest layout, whether the display height is flush with the horizon of ordinary people, whether the trademark is outward, whether the price tag is clear, whether there are enough frozen products, whether there are boxes next to the freezer, whether the production date is changing from top to bottom, and what is the inventory situation. Do you want to remind the store to buy? Prepare all the links related to promotion in advance to minimize the unfavorable factors in the promotion process.

Focus on the key points

Close to the loading time, the sales representative should pay close attention to the guest's entrance and avoid dangling in the hall, leaning against the post or chatting with the waiter. When guests enter the hotel, they will greet them warmly in time and initially judge who is the host, that is, they will pay for the guests; Who is the guest of honor is the key person to be invited. Sit down, help the waiter pour water, order food, arrange tableware for the guests, further clarify who is the host and who is the guest of honor, communicate with them more and ask for their opinions, because it is mainly their own decision to drink what brand of wine.

Familiar with this brand

Promotional representatives should be familiar with the brand they represent: its history, the honors it has won, its unique technology and formula, its influential publicity activities, etc. In short, you should be familiar with the advantages and differences of the brand you represent compared with the competitive brands. In order to promote their products at work and answer guests' inquiries.

Show confidence

Brand is of course important, but in many cases, the charm effect of personal promotion is more obvious. Some promotion representatives think that they have too little professional knowledge about beer and lack self-confidence. Actually, it's not necessary It is enough to know some professional knowledge of beer.

A well-known brand beer promotion representative once introduced the imported raw materials and unique technology of the products she represented to the guests. The final result is not as good as the sentence "a rich boss like you must drink famous brands"

Once we had dinner at Nanjing Jinling Hotel, and we sat at a table near the door. As soon as we sat down, a young lady dressed in Tsingtao beer promotional clothes came up to us and attracted the attention of the whole table. The lady said gracefully and unhurriedly, "What are you looking at me for? Raise your hand if you drink expensive? " We were infected by her confidence. Although Jinling dry beer is very popular in the local area, who can say that we want to drink cheap beer? Who has the heart to refuse this beautiful lady? Who wants to ruin this harmonious and perfect scene? At the Jinling Renjia Hotel in Nuoda, there are more than 50 tables and more than 400 people dining at the same time. Tsingtao beer has only one promotion representative, but the atmosphere in the whole lobby was moved by her. Most of the guests drink Tsingtao beer.

Push the boat with the current-seize the opportunity to pursue your goals

Take Tsingtao Beer, the representative of China Beer, as an example. If a guest has formed a high loyalty to a certain brand and says "I am used to drinking Heineken", you can never say that Heineken is inferior to Tsingtao Beer. In that case, the guest will think that he is unhappy because he doesn't know beer. You can say, "Heineken is also a good beer. You often drink Heineken. Try the taste of Tsingtao beer today and support my work by the way. "

Some guests may be completely convinced by you, but they have nothing to talk to you, deliberately expressing different views from you. Try to do as he says. Remember: it's not worth winning an argument and losing a business!

Some guests don't choose your brand, so you should quit politely and don't push hard, which will cause customers' unhappiness and damage the brand image. Retirement with honor leaves a way out for re-promotion.

Fight for it again

Don't give up easily for customers who fail to promote for the first time, or customers who don't take care of too many customers at once. After a period of time, guests may be dissatisfied with other brands of wine. Recommend it again at this time. Judging from the gentleman psychology of consumers spending in hotels, the possibility of success is greater than the first time.

Take advantage of victory

For customers who have successfully promoted sales, we should pay attention to their consumption progress. When the wine on the wine table is almost finished, we should ask customers for advice in time and ask if it is necessary to increase it. And don't ignore it just because you have successfully promoted it. Careful service can help you expand your success.

Live peacefully

In the process of work, sales promotion representatives should develop good professional quality, "only say their own good, not others' fault." Sometimes there are several brand sales representatives in the same store. Respecting others not only reflects your brand style, but also helps to create a harmonious working atmosphere. In the long run, the advantages far outweigh the disadvantages.

Every bush and every tree seems to be enemies-in a state of extreme panic.

Try to get on well with the foreman and waiters in the store, often bring them some small gifts and take the initiative to help them do some work. Doing so can not only make you feel happy, but also help you when you are too busy, mobilize external resources and make you nervous. If you don't handle the relationship with them properly, your work mood will be affected, and your vitality and appeal will be compromised in impressing guests. It's normal to be nervous with the waiter. You should report to the manager in time, ask for a new place, pay attention to find and reflect on your own reasons, and make improvements in your new job.

Spring mud protects flowers

There are not many real hardcore consumers of a brand, and the herd mentality of consumption is more common. The brand culture atmosphere of the store often plays a great role in promoting the sales of products. Therefore, apart from the POP posted in the store, the empty bottles that customers drink are the most convincing. The promotion representative should make full use of this carrier and appeal to the customers who have just entered: "Look, so many people have already drunk so many beers of our brand!" . Don't think it's a useless empty bottle, and quickly collect the trash can. The vivid display of empty bottles is like "falling flowers are not heartless things, but turning them into spring mud will protect them more."

Perfect curtain call

No matter how many guests there are, you can't leave early. At the end of the promotion period, you need to check the quantity with the store and fill in the relevant form. This is the basic requirement. In addition, be sure to say goodbye to the lobby manager, the relevant personnel of the store and even the waiter. This good habit will be very beneficial to you. There was a time when a store lost something. At first, I suspected that it was an outsider's promotion representative. It turned out to be a misunderstanding. Therefore, communication will save you a lot of unnecessary trouble.