After buying independent luxury brands, why did LVMH focus on the luxury hotel industry?

? After the fierce brand competition among major luxury goods groups, there are very few independent fashion brands left. Therefore, the battle continues to spread to the hotel and home furnishing industries. The rapidly developing LVMH Group has completed its transformation of the hotel industry. What did Arnault, the founder of the empire, think behind the huge funding? "Arnault held a magic wand in his hand, creating dreams of luxury and beauty for people. Now, the magic wand has begun to shake again." Speaking of LVMH Group, you may not be familiar with it, but when it comes to LV, Celine and Dior, we All the brands we are familiar with come from this huge group, the Moyet Hennessy Louis Vuitton Group.

But this group is not as simple as we think, because its founder Bernard Arnault is a "docile wolf". Since he took over the group, he has been buying various brands, from bags, perfumes, fashion to watches and wine, from France's Givenchy, Spain's Loewe to Italy's Fendi, all pronouns related to beauty and luxury cannot escape this Human "claws".

But he was not satisfied with this. His "devil's claws" were moving further into the hotel industry. Arnault liked wine tasting at the ultra-luxury Cheval Blanc Hotel on the snow-capped mountain atoll, so in 1998, he bought Bordeaux, France. The famous Cheval Blanc winery, Arnott likes skiing, so in 2006, the first hotel named "Cheval Blanc" settled in the Alpine ski resort Cheval Blanc Courcher.

After such great success in the French Alps, Arnault's confidence in the hotel industry was greatly increased. Therefore, in the following years, the Cheval Blanc randheli in the Maldives opened on the Maldives atoll. Less than a year after the hotel opened, Swiss King Federer, Russia's richest man and Chelsea Club owner Abramovich have all become regular guests.

As Arnold said, "Luxury is not just a product, but more importantly a lifestyle and experience." The empire-builder who turned stone into gold made few mistakes in his approach to acquisitions , we expect the wand in his hand will soon light Celine's fireworks.