Back issue magazine marketing

According to the different positioning of magazines, there are actually many ways to use back issue marketing.

At present, many domestic companies have noticed the problem of dealing with back issues of magazines, and set up professional distribution companies to help magazines deal with back issues and give full play to their functions. For example, Beijing Baitai Media Company has set up a publication exhibition network in domestic star-rated hotels, and Focus Media has set up a publication exhibition network in commercial office buildings in large and medium-sized cities, providing publishing institutions with various value-added services such as subscription forms, classified advertisements and reader surveys. It is widely rumored in the industry that Baitai uses the exhibition network of processing periodicals to gather resources for international financing, which shows that many venture capitalists are optimistic about the big cake of periodicals.