Traditional Culture Encyclopedia - Hotel reservation - Chain hotel joining mode
Chain hotel joining mode
It is the so-called "direct operation". The hotel is owned by the hotel headquarters, the owner is responsible for finding rooms, and the hotel headquarters is responsible for intelligently selecting rooms, from the construction, decoration, hotel supplies procurement, training and other preparatory work in the early stage to the operation and management of the hotel in the later stage. As for the cashier in the hotel, under normal circumstances, the owner will only get part of the turnover, and the rest will be owned by the hotel chain headquarters.
This direct mode of chain hotels is more suitable for owners who have no hotel management experience. Owners bear less, and cashiers are relatively few. Relatively speaking, the operation scale of chain hotel headquarters is larger.
2. Concessions
In this chain mode, franchisees, that is, owners, are in a dominant position, responsible for the choice of property and wisdom, and the hotel chain headquarters is only assisting franchisees. The headquarters of chain hotels will send engineers to guide the preliminary construction, decoration, hotel supplies procurement and personnel training. In the later management, the chain headquarters will send the store manager to help the owner run the hotel; The manager's salary is generally the responsibility of the hotel chain headquarters. Of course, the owner has to pay the management fee to the hotel chain headquarters.
This business model is suitable for franchisees with hotel management experience. The characteristic of this model is that franchisees undertake and obtain most of the cashier in the hotel.
3. Entrusted management
The owner signs a management contract with the hotel chain manager, and then the hotel manager operates the hotel according to the hotel's operating standards and norms, and collects a certain management fee. This model is more common in star-rated hotels, especially domestic five-star hotels, and foreign management companies with rich management experience are entrusted.
The process of joining a hotel chain
There are standardized procedures for joining hotel chains. Investors should first master the related matters of joining agents. After the willingness to join the agency is made clear, the entrepreneur can submit an application for joining the agency according to official website. Or contact the development department directly by telephone to apply for filing basic information.
After the hotel chain company handles the application, it will send people to carry out the project investigation and basic layout of the house, make the project management decision, negotiate the business terms with the entrepreneur, and then sign the contract. During this period, there will be professionals to help franchisees make preparations before opening stores, and when they are ready, they can open stores.
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